What Makes A Great E-Commerce Website?
What Makes a Good E-Commerce Website?
The E-Commerce economy is expected to rapidly grow from this year into the future. For business owners, this opportunity for success is exciting and promising and, if you haven’t yet launched your website or want your website to perform better at bringing in sales, the time to get your foot in the door is now. But what exactly makes a good E-commerce website? Here are some of the best tips and tricks used by bloggers and online marketers.
An Established USP and SEO Focus
A unique selling point (or USP) helps to describe your brand, target your audience, and attract more customers. What sets you apart from your competitors? Why should customers choose to invest in your product/services over your competitors? Maybe your USP will be that you offer the lowest prices, faster delivery, quality products, etc. Keep the customer in mind when developing your USP and you will find it easier to convert clicks into sales.
SEO should be a main component in ad campaigns, since you want your website to be visible on search engines. You want your business to be kept alive and talked about within social media to boost your rates and where you stand with search engines.
A Mobile Website
The use of mobile devices and tablets has risen tremendously over the last few years–and is expected to rise even more in the future. With that said, more and more customers will be shopping from their handheld devices, and less from their desktop or laptop computers. To them, there is nothing more frustrating than visiting a site with a poor mobile website.
Either a mobile template site or responsive design will allow simpler navigation and quicker loading times, as well as site optimization for smaller screens. There are several differences between both designs, as well as advantages and disadvantages for each.
Customer Focused
Successful e-commerce websites focus on what will benefit the customer in the long run. To achieve this, you can offer free shipping, simplify checkout with shopping carts, offer sale/clearance sections, or price merchandise/services appropriately. If you are unable to offer free shipping on every order, try to keep the shipping charges to a minimal or offer free shipping above a particular price point (i.e. over $50). By using these customer-oriented tips, you’ll decrease the amount of abandoned sales and keep your customers coming back.
Live Chats and Phone Numbers
With many businesses online, the interpersonal face-to-face interaction seems lost and out of reach, however, a smart way to avoid confusion, immediately answer customers’ questions, and ultimately avoid potential loss of sales is to be present. Live chats and phone numbers to help/order can simplify the process and give customers peace of mind that a real person is just a click or two away. Ensure that phone numbers and other contact information is clearly present. If a customer has to search too hard for help, they will probably just give up and go to another (often competitor’s) website.
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