Content marketing is one of the most reliable ways to build an e-commerce business that will be effective well into the future. In a previous post, we talked about 5 Ways Content Marketing Will Increase Sales – and a broader sales base is certainly one way to make your business more competitive.
The benefits of content marketing doesn’t stop there, however. One of the most valuable aspects of a consistent, long-term approach to content is the impact it can have on your brand. Your brand is the “total package” of how prospects see you, so its health is vital!
Let’s look at the flip side of the coin and discuss five ways content marketing enhances branding:
It Positions You as an Expert With Value to Offer
The core of what Web content does is simple: It demonstrates you are a knowledgeable authority who can solve problems with clarity and aplomb. People search the Internet when they’re run into a problem they can’t solve – a question seeking an answer. If they’re impressed by your knowledge, they’ll naturally want to discover more.
It Shows That You Care About Your Customers
Many prospects are looking for deep and lasting connections to brands. Millennial’s in particular want to find brands they can trust – brands that will embody their values and contribute to their success beyond the bottom line. A content marketing strategy requires the generosity to share knowledge “for free” to start a customer relationship, a gesture of openness.
It Opens the Door for Customer Communication
Speaking of openness, content marketing is great at starting conversations. Once you’ve answered one question from your prospects, others are sure to crop up. This stands in contrast to traditional marketing, where a “wall of separation” stands between the interests of buyer and seller. Engagement with customers is a core trait of the most beloved brands.
It Places a Priority on Knowledge and Innovation
The benefits of content marketing grow exponentially as you pursue them. Staying timely and relevant calls for you to constantly mine your enterprise’s wisdom on your areas of expertise. This empowers brands to be more dynamic and embrace emerging ideas. As content topics are reviewed and expanded, brands often find new product and service opportunities.
It Lends an Aura of Stability to Your Company
Say your brand has been diligently focused on content marketing for a year. Perhaps you have a hundred blog posts, a powerful white paper, and other offerings that visitors can get by signing up for your mailing list. You might be dealing with competitors who’ve been in the field for decades, but your site – and thus, your brand – will instantly seem more solid and credible.
Content marketing creates a space where brands and customers can come together to explore and celebrate their mutual interests. Thus, it can drive the kind of deep customer relationships that fuel long-term brand evangelism.
Want to learn more about how content marketing can work for you? Call or email Simple Machine today to learn more. Our experts in online marketing and SEO look forward to helping you soon. Whether here in Bentonville or throughout the U.S., nobody knows e-commerce marketing the way we do!