Welcome to Simplemachine!
Family Owned & Operated
The story and process of creating Simplemachine had many different facets that came to fruition because of many different avenues and dreams. Though Simplemachine is based in Bentonville, Arkansas, the company’s roots come from Ohio, Texas, South Carolina and Arkansas. Sean and Alexandra Morrison created Simplemachine by combining goals, aspirations and talents and turning them into something grand. The road to creating Simplemachine was off the beaten path, but the story behind it is the character that stands behind their brand.
Sean Morrison | President
Sean Morrison has wanted to be an entrepreneur since he was very young. The idea of being his own boss has always appealed to him. He started as a teenager by putting together a grass-cutting business, where he and some of his friends would travel door to door in his hometown neighborhood and offer grass-cutting and lawn care services. He continued this throughout high school and as his business grew, his ideas started to multiply.
When you think of being an entrepreneur and getting a college degree, most would decide to get their degree in business and Sean was no different. Being a creative mind and having the ability to see the big picture, Sean realized soon that business was a little too direct for him and he wanted to involve himself in something that enhanced his creativity, while setting him up to create a brand that he believed in — Creating a brand with a purpose! At that point, Sean began brainstorming and really digging deep to decide what type of business he felt passionate about and what type of business he could really put his heart into. Once he decided, he shifted his career path a bit and wanted to get his degree in something that would bring him closer to his goal.