Art Gallery Marketing & Web Design
Marketing for an art gallery is unique when compared to other kinds of businesses. This is because you likely have a smaller key demographic, and yet at the same time an art gallery may have a wider spectrum of potential clients. With so many variables to consider, it is easy to feel overwhelmed with regards to art gallery marketing. That is why it is beneficial for you to seek out professional guidance from marketing professionals such as Simplemachine. So, if you’re interested in educating the community about your art gallery while connecting with your preferred client base, Simplemachine has a number of dedicated services designed specifically for your gallery.
Discovering Your Target Audience
Running an art gallery is substantially different from running most other kinds of businesses. This is because you likely will not make a sale every day. In fact, you may only make a handful of sales per month. As these sales are of the more substantial variety, it is all that is necessary. However, this also means one or two sales can make or break your monthly revenue needs. The general overhead of the art gallery isn’t as high as other businesses. You may have one or two employees on hand at once, but other than this there isn’t much in the way of other expenses, outside of keeping the gallery at a desirable temperature. In order to cover these expenses and to bring in foot traffic, you need to understand your target audience.
In general, you probably have two different kinds of target audiences. The first is someone with more disposable income than the average consumer. These individuals are able to spend hundreds, if not thousands of dollars on original art. Due to this, you will not be targeting the average, everyday consumer. Of course, this does depend on the kind of art you’re selling. If you’re selling originals within the gallery, you may be going after an even higher-level income base. On the other hand, if you’re selling prints, you can advertise yourself to income levels that do not have as much open income.
The other target audience you likely have consists of tourists and visitors to the city. They may walk past your gallery or discover your gallery online and want to take a souvenir home in the form of original art. These are individuals who may not typically buy art from their local vendors and artists, but they are interested in bringing home art from their travels. Because of the success of your art gallery likely hinges on just a few monthly sales, it is imperative to identify the correct demographic and to make sure your advertising and marketing campaigns are directed at these individuals. The team at Simplemachine can assist with this. The team will work with you in identifying these potential customers, which in turn will help maximize your advertising budget and bring in a higher quality client to your gallery.
Tailoring Your Marketing Plan to Reach Your Key Demographic
Your entire marketing plan hinges on understanding your target audience; the more information Simplemachine has about your audience, the better. This doesn’t just include income levels but their age, gender, education, likes, dislikes, and anything else that might help identify these individuals from others who are less likely to shop at an art gallery. By gathering as much analytical data as possible, Simplemachine can then create profiles of your target audience. With these profiles, it becomes possible to then identify the best locations for advertising to these specific individuals.
No two businesses have the same target audience. There are always variables that make your audience slightly different from the next business. This is even true when it comes to art galleries. The kind of art you sell within the gallery may be geared towards a younger audience, or toward an older, more traditional audience. Often the subject matter of the art dictates this. But once the profiles of your target audiences have been created, it becomes that much easier to begin crafting a marketing plan.
Social Media Advertising Help
It is more important now than ever before to have a strong social media presence. You can’t just rely on a website any longer. Most customers now receive the majority of their information through social media. For that reason, you need to be able to connect with these individuals through social media. By understanding the different demographic variables of your target audience, Simplemachine can help you determine the best social media platforms to take advantage of. Facebook remains a must-have social media account, but beyond this, if you have a younger demographic, it may be better to showcase your gallery on Instagram and Snapchat, while an older audience may be more likely to seek out information through more traditional means.
Connecting with Regional Tourist Based Services
You likely have found a percentage of your sales are made by tourists who are just passing through. These are customers you have one shot at attracting and making a sale, so you need to put your best foot forward and connect with these potential customers. Simplemachine can help make sure you connect with tourist-based services, so your advertising material appears front and center.
Claiming Your Art Gallery Online
The stronger your internet presence online, the better off your art gallery will perform and the more foot traffic you’ll bring in. One way to do this is to claim your business online through the varying recommendation and review platforms there are out there. First, you’ll need to claim your business on Google. From there, you’ll want to claim your business through services like Foursquare and Yelp. Simplemachine can help you do this. By claiming your art gallery on these rating services, you have an easier capability of updating business information while addressing customer concerns. It also helps you boost your localized search engine optimization. This way, when a potential customer is looking up art galleries in the general area, your gallery will appear at the top of the search results.
A Service Plan Right for You
One of the main benefits you’ll experience by working with Simplemachine is the ability to select a service plan that is right for you. With different plans and services provided by the company, you’ll find an option that fits not only for what you’re attempting to accomplish, but that fits in your budget as well. So, if you want to boost not only your foot traffic but the quality of foot traffic, Simplemachine is here to help with a marketing plan that is sure to work within your financial boundaries.
There’s no shortage of marketing potential when it comes to your art gallery. While the exact method of marketing ultimately comes down to your key demographic, the kind of art you sell and who your client base is, Simplemachine can help best connect you with your audience while increasing your overall exposure. So, if you’re ready to boost foot traffic in your art gallery, increase visitors to your website and likely generate more sales than you have in the past, now is the perfect time to reach out and contact the team at Simplemachine at your earliest convenience.