10 Reasons You Should Invest Your Time Into Social Media | Simplemachine

Social media is not only used to connect with your friends, but it can also be used to improve your business. You can hire companies that help in some social media management and consulting [...]


The Psychology Behind Color In Marketing | Simplemachine

Though most people might not admit they are swayed by color, the truth is color is profoundly impactful in the context of marketing. People really do react differently to seeing certain hues in [...]


12 Reasons Why You Should Use Google AdWords to Transform Your Advertising

Whether you are new to advertising or not, you must have heard about Google AdWords. This is Google’s platform for advertising that allows you to reach your target audience by creating ads suited [...]


Pro Tips for Creating Social Media Content | Simplemachine

It is becoming difficult to meet the ever-changing social media platform algorithms to create engaging and exciting social media posts. It is through the engaging content which can earn you a [...]


How Blogging Increases Website Authority | Simplemachine

Google uses several factors to determine where you rank on search engine result pages, and website authority is a significant one. This is a metric that measures how much web traffic you get with [...]


Top 5 Reasons Your Start-Up Needs A Website | Simplemachine

Website marketing boosts your online marketing reach, helping people understand your business and how it operates. When you have an online presence, it is easier to introduce more customers to [...]


Digital Marketing Made Simple | Simplemachine

Businesses thrive when customers find them, see their unique value, purchase their products/services, and tell their friends about their fantastic experience. Businesses fail when no one finds [...]


10 Ways To Optimize Your Website & Drive More Sales | Simplemachine

There are two main ways an e-commerce website can drive traffic. The first one is free website traffic that does not translate to sales. The second is quality traffic that not only increases your [...]


How To: Generate Business Through Your Website

Online marketing is one of the best decisions to make if you’re looking for new clients and customers. Your website should not only attract potential customers but also convert them into [...]


11 Reasons Why Your Business Should Invest in SEO | Simplemachine

While social media and paid advertising go a long way in increasing the number of people visiting a business’s website, the majority of traffic is driven by search engines, which is where Search [...]