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The Local
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We’re here to help. We are creators through web design and web development, graphic design and logo design solutions, search engine optimization (SEO), search engine marketing (SEM/Google Adwords), content marketing and social media advertising. To sum it all up, we’re the modern day marketing extension of your business. The days of Yellow Pages and newspaper ads are over, let’s get down to business.

The Local
Marketing Company
Marketing Company
We’re here to help. We are creators through web design and web development, graphic design and logo design solutions, search engine optimization (SEO), search engine marketing (SEM/Google Adwords), content marketing and social media advertising. To sum it all up, we’re the modern day marketing extension of your business. The days of Yellow Pages and newspaper ads are over, let’s get down to business.



We’re a family owned & operated marketing company here to connect you and your brand directly to your customers. We will work with you to make sure you are reaching your goals and most importantly, reaching your customers. We’ll be glad to help. Whether you would like for us to work on one aspect of your marketing plan, or if you desire a complete and thorough promotional campaign, we have the tools and insight to create memorable solutions that work.
We’re here to serve your business’ needs. If you are a business owner, or are looking to open up a new business, we have all the tools necessary to implement a successful marketing campaign for your business.
With superior customer service, competitive pricing and a relentless approach to staying on the cutting edge of design trends and online marketing tactics, Simplemachine aims to provide businesses with the knowledge and commitment towards engaging customer with quality content. From website design and development, branding, online marketing & video creation, Simplemachine is geared towards developing and growing an online presence for small to medium-sized businesses.
Simplemachine specializes in web design, development, and online marketing for home service companies including HVAC, Roofing, Plumbing, Electrical, Restoration, Real Estate, Interior Design, Painting, Glass, Lawn Services, Masonry, Lawn Equipment/Machinery Sales, Construction, Architecture, Solar and more.
However, although our background stems from marketing home services, we build and work on all types of websites and marketing campaigns for Retail, E-Commerce, CPG, Law Firms, Medical Facilities, Dental Offices, Hotels, Contractors and more! Give us a call today toll-free at 877-524-6325 for a free web design quote.
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December 10, 2019Top Thirty-Five Reasons To Hire A Web Design Agency In 2020At the dawn of a new decade, the digital landscape continues to evolve. Social media, mobile optimization, video integration, and other changes mean you’re constantly adapting your approach to your company's digital footprint. However, one aspect of the modern business remains constant: the need for an appealing website. Though there are dozens of free website builders and hundreds of amateur web designers clamoring for your attention, if you want to remain competitive in the digital space, you need to hire a web design agency to handle your website. If you’re not sure why it matters, consider these 35 reasons that a professional designer is your best choice for website creation and maintenance as you head into 2020. 1. More Design Options If you look online, you are sure to find dozens of sites that offer free web design services via “easy-to-use” templates and ready-made site shells. While these templates don't require much in the way of prior knowledge, you are very limited in your design options. A web design company can design your site in any way you want, so your online potential isn’t limited by a stock template. In practical terms, this means you aren't restricted in the type of content you post, nor do you have to worry about format restrictions. 2. Unique Appearance The other problem with using a template service for web design is that all of their sites start to feel the same. There are only so many ways a template can be reconfigured, and the more popular the template, the more likely it is that your layout will look just like someone else's. If you hire a web design agency, you know your site will be unique from top to bottom. Because of the extraordinary design potential, there are plenty of ways to put your stamp on the project. What’s more, when working with designers, you have a significant amount of control over the site's look and feel. 3. On-Trend Designs Have you ever been back to a website designed in the late 1990s or early 2000s? Flashing fonts and rotating images were all the rage in the early days of the web, but now those elements feel dated and out of place. Even a site that is only four or five years old can have an out-dated feeling because trends in web design evolve quickly. When you hire a web design company, you are hiring someone up-to-date with the latest trends, ensuring your site will have a modern, vibrant aesthetic. With only seconds to capture the attention of your customers, you don't want a weak, out-dated design to be the reason they leave your site. 4. Digital Rebranding and Reimaging Creating images for your website and your brand is 60% creativity, 40% science. You need to have a good understanding of art and lines to create a visually appealing image. Still, a healthy helping of science knowledge can help you build an image that resonates with the psychological profile of your customers. New business owners are often shocked at how much simple modification of their brand images can alter someone’s perception of their company. A web design company can assist you in rebranding and reimaging by providing your site and other marketing materials with a sleek, custom design that is all your own. 5. Audience Targeted Designs Not all websites are appealing to every customer or demographic. A younger consumer typically wants to see more motion and has no trouble interacting with objects on the screen that act as links (like. clicking on a tire to take them to a page with information on tire purchases). On the other hand, older customers typically want a more streamlined web experience, with clear menus and direct flow from item to checkout. You have some insight into the type of customers your company targets, as well as who purchases your products or services, but a web designer will know how those demographics shape what consumers want in a website. Utilizing the designer's knowledge about your audience will generate a website that meets the expectations of your customers. 6. Eye-Catching at First Glance In the modern digital ecosystem, business success is driven by your ability to catch the consumer's eye in a matter of seconds. Studies have shown the average user makes a decision about whether or not to stay on a site in the first 15 seconds of landing on a site page, so you don't have much time to make an excellent first impression. A professionally designed site ensures you put your best foot forward for every customer. The designs are exciting in a way that entices customers to explore your content. 7. More Effective, Efficient Designs Having the right information and the right products/services are just the first steps in turning a site visitor into a customer. Often neglected in this process is the need for an intuitive site layout. Customers don't want to have to hunt all over the page for a “Contact Us” or “Checkout” button, nor do they want to see all of their progress lost on their search or shopping cart when they hit the “Back” button. Web designers will build effective and efficient pages that have the right links and images, in the right places, for almost every customer need. 8. Intuitive User Experience A poorly designed website stops acting as a tool for your business, and instead works to alienate and frustrate your customers. Visitors demand intuitive designs from websites with pages that flow naturally into each other and links tied together orderly. If you hire a web design agency, they will start with a clear sitemap for your entire website, and then build out from there. The sitemap provides a clear structure for the site that keeps all new additions or expansions of content consistent with the rest of the website. 9. Better Customer Retention A customer who has a bad experience on your website is hard to retain. The sheer volume of online shopping options gives consumers many other options for the same products or services you offer, and the consumer will not hesitate to explore those choices. With a properly designed website, you eliminate the most common reasons customers get frustrated or angry at your site. In the long run, if you hire a web design agency this will lower the cost of customer acquisition, creating more repeat customers for your business. 10. Lowered “Bounce Rate” The one statistic that indicates a site is underperforming is the “bounce rate.” The bounce rate metric tracks the number of people who only visit a single page on the site. Customers who “bounce” don't engage with your content or browse the things you are trying to sell. Bad designs are the primary culprit for a high bounce rate. The customer gets a wrong first impression from the site, can't see what they want on the page where they land, gets confused by the menus, etc. Fortunately, these issues can be addressed if you hire a web design agency, and will significantly improve your conversion and bounce rates. 11. More Time on Site The amount of time a visitor stays on your site has several consequences for your business. First, more time spent means more time to make a sale. Second, the longer a customer is on your page, the more likely it is you are delivering valuable content to the consumer. Third, dwell time and time on page impact your site's ranking on Google and other search engines. The two most significant issues that affect the time spent on your site are the content you have and the design of the website. Excellent content/products/services are things you, as the business owner, have direct control over; however, site design is usually in the hands of your web designer. By removing the obstacles that frustrate customers and by designing sites that appeal to the demographics your company is most interested in targeting, you eliminate the design elements with a negative impact on your time on site statistics. 12. Greater Browser Accessibility Ten years ago, as long as your website was compatible with Internet Explorer, you were going to be able to reach your customers. Since then, there has been an explosion of browser competition, and optimizing your site for a single browser could be disastrous. Working with a professional web design team guarantees maximum compatibility among industry-leading browsers, as well as popular enhanced technologies that keep your site friendly for those with disabilities. 13. Mobile Optimization Currently, 51% of users only access the internet on a mobile device, and that number is expected to climb to 72% by 2025. This creates a unique challenge for web designers because optimizing a site for mobile is much different than doing so on a desktop or laptop. Failure to build responsive design functionality into your website could cost you sales as the mobile market continues to grow. 14. Cross-Platform Design Even as the demand for mobile-optimized websites continues to grow, there is still a need for sites to be accessible on more traditional platforms. Emphasizing one platform at the expense of another puts your company in a weak position, and could alienate customers. A web design company can help you deliver your site on whichever platforms your customers are using. 15. Creates the Foundation of Your Digital Presence Your digital presence starts with and always comes back to your website. Social media pages and YouTube accounts can help accelerate the spread of your ideas and get your information in front of a larger audience, but the one place that customers continuously come back to is your website. Changes to the rules and regulations of various site builders and social media platforms show that you are never really in full control of your social media content. Without a reliable website to rest your digital presence on, you will remain at the mercy of third-party companies, leaving your company and website vulnerable. 16. The Professionalism of the Site Your business is your livelihood, and you want customers to know you take it seriously. In the digital age, your website is like your business card. You wouldn't make business cards out of folded index cards and crayons, so why take a casual approach to the design of your website? If you hire a web design agency they will help you put your best foot forward with a site that is visually appealing and secure. 17. Improved Search Ranking Search engine optimization, or SEO, refers to the place where your site ranks on search engines like Google and Bing. Most consumers never move past the third link on the search page, and fewer than 20% click past the first page of results. Having a high site rank is essential to ensure your website is visible to the customers that you want to reach. A web design company includes SEO strategies in the site design, organically raising the profile of your site. On-site SEO and content marketing strengthen the overall rating for your website, which places your company higher on the list of results for targeted keywords. Building the site with the right SEO targets in mind from the beginning will make your online marketing more productive, and it is more cost-efficient. 18. Avoids SEO Killing Features SEO is a science that requires fine-tuning whenever a search engine algorithm changes. Old forms of SEO targeting can hamper your site's ranking. Strategies like keyword stuffing and over linking used to be the best way to achieve a high site rank, but now there is a greater emphasis on click-through rates and time on site. You want a website with the latest trends in SEO and digital marketing built into the site, so you get the highest return for your marketing dollars. 19. Increased Traffic to the Site The best way to see increased traffic to your site is with a comprehensive digital strategy that includes all aspects of your digital footprint. Your social media and SEO targeting feed into your website, and the content from your website provides the material needed to fuel your social media. A web design company can make sure that all parts of your digital strategy are working in sync with one another to drive increased traffic to your site and to increase sales. 20. Gives Attention to Overlooked Site Pages Did you know that one of the essential pages on your site is the “About Us” page? This is where you showcase the things that make your company unique and where you tell potential customers about your mission. A lackluster “About Us” page gives consumers the feeling your company is generic and lacks the all-important human element. Another page that often gets overlooked is the 404 Error page. This page is displayed when a customer clicks on links that either no longer works or lacks the correct redirects. Every site needs the 404 Error page at some point, but few take the time to develop a page that serves a practical purpose, such as providing a search bar or a link to another part of the site. Website success is often in the details, which is where a web design company excels. They will ensure that you have all of the right pages and content for your site, so your site visitors always get the information they want and need. 21. Understanding User Expectations By Demographics Different demographic groups want different things from the websites they visit. Older consumers often need more substantial fonts and higher contrasts than other customers, while middle-aged consumers are typically more interested in a multimedia experience. The latest trend, especially among young consumers, is a desire for minimalist websites. Targeted website design optimizes your site for the consumer that you are most likely to reach. 22. On-going Content Marketing Savvy consumers got tired of direct marketing techniques, and over time, traditional ways of presenting products and services have fallen out of favor. Today, the best way to reach consumers with your company is through content marketing. Content marketing offers consumers with information that helps them solve a problem or answer a question, and is then followed by a call to action that highlights how your company can be part of the solution to their issue. A great web design company includes on-going content marketing services into your website so that there is a constant stream of information about your company being promoted on your site and social media. 23. Social Media Integration It has become challenging for companies to operate in the 21st century without the use of social media. Facebook, Twitter, Instagram, and more are often the place where your potential customers receive their first exposure to your company. What separates a web design company from an online web-builder template is the option to use the designers to integrate social media into your site and create a cohesive social media marketing strategy. You need buttons to “like,” “share,” “tweet,” “reblog,” etc. on your site so that customers can spread information about your company with a single click. Hire a web design agency to have their designers build these items seamlessly into your web pages, making it feel natural to share your content. 24. AdWords Management Digital marketing can be a black hole that drains financial resources, with little return, if you don't have the data to justify your spending. Web designers build AdWords management into your site, giving you detailed metrics about the effectiveness of your pay per click advertising and other marketing efforts. With this detailed information, you can make better choices about how to spend your marketing budget. 25. Video Optimization A slow-loading video or videos that need constant buffering are significant points of frustration for consumers. When site visitors click on a video link, they want the video to play right away, without having to stop for any reason. Professional web designers eliminate poor video performance by optimizing the video for the site and devoting enough site resources to support the streaming. With professional services, you can host the video on your website, so third-party hosts, like YouTube, don't negatively impact your site visitors. 26. Back-End Support Over time, there will be issues with your website. The host may go down, or there might be an increase in traffic that causes a site crash. Whatever the item may be, you want an expert who can fix the problem and get your site operational again as soon as possible. All you have to do is make a call or send an email, and the problem will be solved. 27. End-User Support Consumers visit your site at all times of the day and night, and you are not always there to answer their questions. Issues like login problems or failed integration with PayPal can be points of frustration for your customers, especially when they are not able to get a solution to their problem promptly. You can alleviate the stress of this situation by turning over the end-user tech support to a full-service web design company, which will provide 24/7 solutions for all of your online customers. 28. No Maintenance Worries Website maintenance is the process of checking for issues in the site before they become problems for the end-user. The larger the site, the more likely issues will develop over time. By utilizing a web design company, you don't have to handle any of the site maintenance; instead, you can stay focused on running your business. 29. High-Quality Workmanship The adage, “You get what you pay for,” is just as true today as it was 200 years ago. Free website builders and cheap amateur web designers are ideal for hobby pages, but they lack the quality of craftsmanship necessary for a successful e-commerce platform or online business. Your company deserves a team of web designers who are as committed to giving your customers a positive online experience as you are. Professional web designers have both the expertise and the motivation to fulfill that need for your company. 30. Latest Technology/Languages The past five years have seen an explosion of new programming languages for web developers. These new languages give programmers more flexibility than ever before, but it also means designers have to be more proactive than ever about learning the latest technologies and languages. A web designer can program in multiple languages that keeps your site will be at the forefront of evolving web technology, not lagging behind the competition. 31. Makes Your Site More Credible For many consumers, your website is the first experience they have with your company, and that first impression determines whether or not they will do business with you. A consumer who sees a broken site with little direction and pages that don't make sense will begin to question the quality of the goods and services that you are trying to sell. The truth is that it doesn't matter how amazing your company might be if you can't convince people to buy what you are selling. Poorly designed sites don't just make customers think your site is wrong; they also lead to assumptions about your business. 32. Gain a Sense of Trust Consumers are more conscious of cybersecurity than they were just a few years ago. Serious data breaches at major companies demonstrated that even multi-national corporations might struggle to keep online information secure. If a customer visits an amateurish website, their first instinct is not to trust that site with their data. A business that doesn't take the time to invest in a well-built site is one that likely skimped on cybersecurity as well in the eyes of the consumer. For this reason, people are less likely to commit to a purchase with their credit card information, less likely to provide legitimate contact information, and unlikely to link their social media to your site. On the other hand, a site from a professional web design company gives a sense of gravitas that puts consumers at ease. The consumer feels if they give your website their personal data, it won't be stolen via a hack. 33. Greater e-Commerce Security Bad publicity from a data breach is more than embarrassing, and it, it can have a significant negative impact on your bottom line. You expose your business to lawsuits, and simultaneously erode consumer goodwill for your company, costing your business revenue. Even with extensive security upgrades, it can be next to impossible for an SMB to regain customers lost in this way. Securing customer data is a task that requires experience and a professional touch. A web design company will provide the encryption and back end support to ensure your customer data is not exposed to those who would do them harm. 34. Long-term Return on Investment A professionally designed website is an investment for your company's future. SEO rankings and social media links will increase the flow of traffic to your site, giving your company opportunities to sell to more customers every day. If you hire a web design agency to work alongside you, your website will become a powerful tool to promote your business, and you will reap the benefits of that investment for years to come. As with any investment, the earlier you make it, the higher the overall returns. 35. Frees You to Run Your Business It is said that small and medium business owners wear many hats, but they are masters of few. There are hundreds of decisions to be made every day about how to run your business and take care of your customers, and building/maintaining your company's website shouldn't be an additional burden. Hire a web design agency to serve as a partner for your business, freeing you to focus on delivering the highest quality goods or services to your customers. Online customers have grown more sophisticated and savvy over the years, and they expect a certain degree of quality and stability in the sites they visit. Failure to meet these expectations, even one time, can turn a customer off to your business for good. Fortunately, a professional web design company can solve many of these issues for you. For more information about a holistic approach to your online footprint, please visit Simplemachine Designs. Our team of highly trained and experienced designers can help you build a new site for your company from scratch, modify your existing website, or add digital marketing tools to enhance the value of your online presence. Contact us today to learn more about why to hire a web design agency in 2020.
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December 5, 2019How To: Ensure Your Business Provides Excellent Customer ServiceCustomer service is essential to the success of just about every business. It extends beyond the point at which your team interacts with the public to promote the merits of your services or products. In other words, customer service continues past the point of the sale. Ideally, you will stay in contact with your customer base after purchases are made to keep your business and its services/products fresh in the minds of those most likely to fork over their hard-earned money for your value offering. Let's take a quick look at the value of elite customer service and what your business can do to provide unparalleled service that leads to that many more sales across posterity. Build Relationships With Customers The best customer service is centered on relationships. It is not enough to provide your customers with a value offering at one point in time only to neglect them as time progresses. Just like every other relationship, these relationships require work, time, effort, and patience. Make a concerted effort to stay in contact with your customers after the sale is made, and they will think of your business in a positive light. Even something as simple as sending a company newsletter via email or a thank you note by snail mail has the potential to impress a customer to the point that it keeps him or her in the fold as a loyal customer across posterity. In other words, businesses that go out of their way to make their customers happy are likely to receive that customer's money in the form of purchases in the weeks, months, and years to come. It is Cheaper to Retain Current Customers Than Recruit new Customers Successful business professionals are well aware of the fact that it costs a bundle of money to acquire customers. Alternatively, it is comparably cheap to retain customers. This is precisely why customer service is so important. If your business has not gone out of its way to prioritize customer service, now is the time to do so. Provide customers with what they desire, meet their demands in a timely manner, exceed their expectations, and they will spread the word about your top-notch customer support. All it takes is making a positive impact on a single “influencer” to spread the word about your business on social media, by word of mouth and through other avenues. However, once you set high expectations for your customer service, the challenge is in meeting those expectations in a consistent manner as time progresses. Recognize the Fragility of Your Relationship With Customers The moral of this story is customer service is of the utmost importance. It merely takes one negative experience from an individual with an expansive social, professional, or personal circle to spread the word about your allegedly disappointing business practices, service, product, etc. If your customers have a negative interaction with your employees, product, or service, they will be that much more likely to speak negatively about your business. They will do it when interacting with others, posting on the many different social media platforms available on the web and leaving feedback on online review directories. Sadly, customers who are pleased with your customer service are not as quick to post positive reviews or spread the word in other manners. Even if your business provides top-notch customer support 99% of the time, the 1% of the time when you disappoint your customers just might be enough to create the perception that your company is not friendly to its clientele. Abide by the Golden Rule When it comes to customer service, the most important thing you can do is follow the golden rule. In other words, treat your customers as you would like to be treated. Be sure to train your team to adhere to this customer-first mentality at all times. Though it is difficult to view things from an alternative perspective, doing so is absolutely essential to your company's customer service. The operative word in customer service is service. Team members who interact with the buying public are servants of sorts. These professionals must be empathetic to customer pain points, needs, and concerns. The golden rule applies to both offline and online interactions. Even the web-based service offered on your company's homepage matters a great deal. Fail to abide by the golden rule, and your team will not be able to provide exemplary service that solves the problem in question, provides customers with the necessary support, and ultimately keeps them in the fold as loyal customers in the years to follow. Time is of the Essence Timeliness is an essential component of customer service. Customers detest waiting for anything, be it a product, a service, or another value offering. Respond to customer questions, concerns, and needs in a timely manner, and they will be that much more likely to recognize the merits of your business. Timely service dramatically enhances the chances of customers returning for additional purchases, spreading the word about the merits of your value offering, and ultimately recommending your company to others in need of your product/service. Alternatively, if your customer service is slow or inconsistent, your customers will be that much less likely to return for additional purchases. After all, time is money. The best customer service teams recognize this fact and provide exemplary service without delay, so they do not run the risk of wasting customers' time. Hire the Right People for Your Team Piecing together the puzzle of customer service involves pinpointing individuals most likely to excel in public-facing roles. Some people are simply not cut out to work in these roles. Be careful when selecting individuals to interact with your customers, whether it is over the phone, face-to-face on the sales floor, or even through live chats on your website or one of the many social media channels. Choose people who genuinely enjoy interacting with others, and they will be that much more inclined to provide flawless customer support that keeps your clientele coming back for more. Contact Simplemachine Today Our digital marketing specialists are here to help with your website design, SEO, and every other aspect of your inbound marketing. Reach out to us today to learn more about our digital marketing services and schedule an initial consultation. You can reach our Bentonville office at (479) 319-6880. You can contact our Dallas office by dialing (877) 524-6325. If you prefer to contact us by email, send a message to info@simplemachinedesigns.com.
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December 5, 2019Why a Professional Agency Should Run Your Google AdWords Campaign | SimplemachineOnline advertising is no longer a walk in the park for many businesses. Almost every niche topic and business has competition these days. As a company, your best bet is to rely on a professional advertising industry that offers exclusive online solutions that are proven to work. When it comes to Google AdWords, even the most significant online budget may not be enough to provide you with the impressions you are looking for to influence your market. On the other hand, using a professional agency for your ads campaign provides the security of a carefully crafted campaign that meets your objectives. Ideally, it all stems down to the use of the right keywords, timing, and exposure rates. Using AdWords online ensures that your advertisements get the best exposure and yield an even higher number of converted clicks. That said, here is a list of the top 9 reasons to hire a professional agency for your ads campaign. 1. Understand Your Competitor’s Actions Perhaps the best part of hiring a professional agency is that you get a front-row seat at knowing when and how your competitors are using their campaigns. Using an agency allows you to mimic your competitor’s tactics or counter them to your advantage. This enables you always to be ahead of every competitor’s move, and possibly the best in the competition. 2. Professional Analysis Today, big data is what helps organizations and businesses beat their competition. Understanding even the tiniest detail and viewer reactions is crucial in the advertising world. A professional agency always monitors your target market in a bid to understand how the internet responds to changes in news and events to your market. The analysis done is also real-time. This way, you always know the best decisions to make depending on your market niche and what your competitors are into. 3. A Google Relationship is Priceless Professional agencies always have good relationships with Google. As their client, you can benefit from this and significantly boost your return on investment. Google works with these agencies as well by providing them with routine training on new features, optimization recommendations, and account reviews. It is the best route to use to access the super-secret beta programs and other new features you never knew existed. A professional agency is basically your back door to a faster and more efficient support team. 4. Beta Testing Opportunities Agencies have a dedicated Google rep that gives them access to all kinds of goodies that you aren’t likely to find by handling your account solo. Your best chance, therefore, is to use these ongoing sources of revenue potential to boost your business’ bottom line. This is relatively a bonus, especially in the highly competitive sectors when looking to boost your Google AdWords campaigns. 5. Experience is Invaluable As a client, you may know your business inside out, but a professional agency knows more about successful Google AdWords. It takes a professional to know what will get you the desired results. Moreover, with an agency, you get much more than just experience in the advertising sector. Professional agencies come packed with other goodies that work just as well in your business’ favor. For one, you enjoy the use of tried and tested ad management strategies. Agencies also know the advertisement industry jargons to use, how to work with SEO, and the best ways to get the best strategies to use to draw results. 6. Two Heads are Better than One Going solo when managing your Google AdWords campaign may be well and good at first. But that can slowly turn into a sleepwalking parade. It is no fun managing the same account forever. The feeling of ‘been there, done that, tried this, tried that’ sinks in, and you eventually find yourself with nothing left to try. However, that cannot be said with an agency. Hiring a professional agency means that you are hiring a team of experts whose sole focus is on your account. This ensures a fresh perspective in not only the campaign strategy but also different ways of thinking. Generally, this will breathe new life into your Google AdWords campaign and exploit new pockets of growth. Agencies also have well-informed predictions that they have perfected from experience about new opportunities and coming changes in the market to exploit. 7. Time is Precious As a growing business, everyone on your team is likely to be swamped with all kinds of duties and deadlines to meet. At that point, ensuring that you run a successful business is your priority. Managing your own Google AdWords campaigns can quickly shift your focus from your business’s true goal. This is where a professional agency comes into play. Hiring an agency gives your staff their time back to engage in other relevant tasks that ensure the success of the company. You do not have to run your online advertising campaigns in-house for it to be successful. In most instances, doing this only always splits your employees’ time, which may cause them to neglect the more critical tasks. 8. Tracking Requires Technical Experience By now, you should be able to tell that some tasks in an organization are best left to experts. The foundation of any online advertising campaign is its ability to track its progress. You must always stay on the loop of the progress your advertising campaigns have on your business. Good analysis shows you which keywords and placements are likely to bring you more conversions. And the best analysis to use is one that comes from a professional and experienced agency. Besides, using an agency also allows you to monitor and compare your Google AdWords campaign strategies with competitors. 9. Frozen Campaigns Due to Turnover Imagine handling your Google AdWords campaigns in-house, then suddenly, your employees managing the paid search programs leave. Then you roll up that responsibility to someone in the interim position or who don’t have the experience for the job. Your campaign results will suffer before you finally find someone to take over responsibility. That’s what makes agencies the best alternatives to use. They give stability from this standpoint. Moreover, if your agency contact leaves, they always provide a grace period. Your business has a transition period where it is also supplied with other excellent agency options to consider to keep moving in the right direction. There is always no downtime when using an agency for your Google AdWords campaigns. The media and other related programs of the campaign will remain in the hands of the agency until a new agency contact is hired. Bottom Line Working with a professional for your Google AdWords campaign puts your business in a safer place than going about it yourself. Outsourcing your ad placement tasks to professionals is one of the best management practices that you must embrace to ensure the success of your business. It has worked for many big corporations all this time. It’s sure to work for you too. Contact us for more information on how to ensure the best advertising campaigns.
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Client Testimonials
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Professional! Dedicated! Excellence! Sean and his team took my expectations of web design and threw them out the window. The site is wonderfully designed. Sean educated me all throughout the process and is implementing my Adwords Campaign currently.
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Nothing but great things to say about Simplemachine! Whether you're an established company or just getting started, they can help grow your business through their content marketing, SEO, graphic design, and web design services.
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Very attentive and easy to work with. They go above and beyond to make their customers happy.
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I recently had a website designed for my knitting business by Simplemachine. I really enjoyed my experience and appreciated how quickly they responded and worked with me through the process.
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I am not able to completely describe the excellent customer service that this company provides. They took the time to walk us through the process and was very patient with us.
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The Simplemachine team was great to work with for completing my website. My business involves everything from real estate to retail consulting to event planning and Simplemachine collaborated with me to understand the details of my company and create a vision for presentation. Their attention to detail and responsiveness also made the process that much easier. I would highly recommend working with their team for all things related to website development, maintenance and marketing.
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Simplemachine went beyond my expectations. They turned my ideas into reality with their creativity and skills. I could not be more pleased with my website, professional book cover designs, and book formatting. Simplemachine saved my writing career by taking care of the hard stuff so I could focus on writing. The results for my newsletter and social media are outstanding. Their technical and emotional support is exceptional. I would recommend Sean and Ally to anyone!
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First Western began working with Sean and the team at Simplemachine Bentonville in June and we have had nothing but the best experience with them. Their professional attitude towards each and every project- big and small- and the quality of the work and the time it is delivered is beyond our expectations. I am thrilled we found Simplemachine and am excited to continue working with such a great company.
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I really enjoyed my experience with Simplemachine! The staff there was very consistent, quick to respond and walked me through every step of the process! They were extremely helpful with all of my online marketing needs!
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I would like to thank the team at Simplemachine for doing such a great job with Russell & LeMay's new website and for handling all of our digital marketing needs!
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It's been a pleasure to have Simplemachine design, build and host my web site. They also handled my search engine optimization (SEO) to ensure people would find my web site and blog online. They are very professional and I appreciate that they communicated each step of the design, build and launch of my web site and blog. I'm super happy with my web site, which has already generated new business for me. I highly recommend working with Simplemachine for web design, SEO and online marketing.
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Sean Morrison is hands down the best internet advertising professional I have worked with in 12 years. Prompt response! Customer service! Industry knowledge! Ability! Adaptability! I could continue! I simply can't thank Sean enough for his part in taking a startup business from 0 to $500k in revenue in 6 months! Sean, you are the best! Thanks "Web Jedi"!
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Ally, Sean and team are the best! Great customer-focused service and support with the skills necessary to do the job right. We will only use Simple Machine Designs for our website work! Terry (Stone Mill Cafe - Bentonville)
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Incredibly helpful, knowledgeable, and patient. Definitely a sense of teaching what is needed instead of just stating what is needed. Very pleased!
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Sean & Ally bring passion, energy and fresh ideas to every project. It has been my pleasure to collaborate with Simple Machine on several projects. Thank you for the professional website. We have received so many positive comments and new business referrals since launching the new website.
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We are thrilled with our updated web design! I highly recommend partnering with Sean and the team at Simplemachine for your next web design project.
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Ally was so helpful. I am new to building websites. She made it possible for me to understand the basics so that I could then use pics and descriptions to make my site look as appealing as possible. Ally is very knowledgeable about building the framework of a great site. She also heard my concerns about my e-biz site as to the ease of checkout. It is well worth your time to have Ally give you a tutorial on managing your site. Yes, I highly recommend Ally and Sean at Simple Machine.
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Ally and her team were amazing at assisting our retirement community with designing a new website. Their team showed so much patience, they gave of their time to visit the community and explain their process and they made everything simple. The Plaza at Highlands Crossing appreciates their energy and dedication.
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Simplemachine was a pleasure to work with! They bring fresh ideas, great customer service and a sense of urgency to everything they do. We appreciated all the hard work put forth by Kevin and team on recreating our website. I recommend them to anyone who is looking for an agency to help with web design, social media or any of their marketing needs!
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Great service, fast completion of work, high quality designs, and really just a great experience working with them. I'd be remiss not to mention their very affordable price point for small businesses.
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Simple Machine is the BEST OF THE BEST!! Ally, Sean, and Kevin did an Amazing Job with designing and Launching our new Website for our Real Estate Company. They made this process 100 times easier and effective. I would recommend them to anyone in a heartbeat when it comes to web design. Great Job they did for McMullen Realty Group
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Great people who are great at what they do! They truly care about you as a customer, and take any fear or worry out of the process. Very responsive to emails! I probably bugged them a ton with all of my questions but Sean and Ally never made me feel bad! HIGHLY RECOMMEND! Will be going back for sure!
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A great company. They have exceeded all of our expectations.
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Love the creativity and how easy it is to work with!!
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Simply The Best! You guys rock! We ABSOLUTELY LOVE our website! The BEST team to work with! Thank you, Thank you!
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Simplemachine just finished our amazing new website. They made the process easy, stress-free and seamless. The entire team was a joy to work with and we couldn't be happier with our new website! We just wish we would have done it sooner. Don't delay on updating your website because you are worried about the process. Call Simplemachine, they will take care of you and get you exactly what you are looking for.
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Simplemachine just finished up our new website and they did a terrific job! Everyone we worked with was great and very professional. They understood what we were looking for and delivered a great website for us. I cannot recommend Simplemachine any higher!
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Sean and team at Simplemachine did an outstanding job with our web design & hosting needs. They were very professional & knowledgeable of current web, ecom, & SEO trends. I found them to be very easy to communicate to and work with. I highly recommend them.
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Simplemachine does a wonderful job! It's amazing to find such talented, friendly people in your own neighborhood. Highly recommend!
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They did a great job helping us come up with a logo and a new website for our business. They were always available for our questions weather it was through emails or phone calls.
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Amazing company with wonderful, professional employees that truly care!
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Love this crew! They have helped us tremendously with our new website. We can't recommend them enough!
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The crew at simplemachine did a great job bringing our brand to life through our website. They were willing to meet multiple times to get our feedback throughout the process. We are ecstatic with the finished product. They also took the time to teach us along the way. Highly recommend the team at simplemachine!
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Very impressed with our new website. The whole crew was easy to work with and always available when I had a question. After a few conversations they were able to turn my thoughts into reality and exceeded expectations.
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Simplemachine updated our site to a store and they did an amazing job! They listened to what we wanted from a design perspective and created something exactly how I envisioned. They were able to manage a massive amount of imagery and data for our products and trained me and how to manage the website myself moving forward. They also have great hosting packages.
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Absolutely love this company! They are a local, family-owned small business, and these folks really know their stuff. They have helped us with numerous online marketing issues and helped lead us to success advertising on Facebook and Instagram when we were overwhelmed. They are also pros at setting up your Instagram shopping!
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This has been our best working relationship with any company. Simplemachine's involvement has earned praise internally, with a particular focus on their dedication and their ability to provide useful advice on marketing strategies. Simplemachine is a reliable communicator who consistently delivers top-quality work. They were recommended to us after our former web developer became unable to maintain the site he built. I met with them and was very impressed with their enthusiasm and their plan for moving ahead. Their turnaround time was also very efficient.
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Simplemachine is always quick to respond, and changes are usually processed within a day of each request. Their customer service and cordiality stand out among competitors. Their customer service is a huge benefit to us, especially compared to our previous provider. I can always expect an answer to my emails within the hour, and they're always kind and courteous. They're worth the price. Anyone who reaches out to them will fall in love with the company. They're so kind and responsive, and we chose them because they're so endearing.
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Simplemachine has listened to every random whim as well as responded quickly to all of my questions! Highly recommend!!! Check out their work, you will not regret it!!
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Ally, Sean, and their team are as good as it gets. They were able to create an absolutely wonderful and user-friendly website for our non-profit. They were always available for questions (which were many) and they took the time to sit down and teach us how to easily edit and navigate the backend of our site. Highly recommend for any marketing or site building!
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Our company’s new website is amazing! The Simplemachine team was outstanding to work with and met all of our needs. Highly recommend!
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The crew at Simplemachine did a great job bringing our brand to life through our website. Absolutely love this company! They are a local, family-owned small business, and these folks really know their stuff. Simplemachine just finished up our new website and they did a terrific job! They provide the best customer service around.