Web Design Bentonville | Web Design Northwest Arkansas

READ MORE

July 18, 2019

11 Reasons Why Your Business Should Invest in SEO | Simplemachine

While social media and paid advertising go a long way in increasing the number of people visiting a business’s website, the majority of traffic is driven by search engines, which is where Search Engine Optimization comes in handy. If set up correctly, SEO essentially serves to improve a business’s exposure, particularly through non-paid website results. High-quality SEO is achieved through the creation of a website with high-quality, pertinent information and enhanced user experience. While this might appear like a lot of work, there are compelling reasons for investing in SEO as discussed below. It’s a Constant Trend in the Market Consumers are increasingly getting concerned regarding their spending and buying habits. As such, most of them conduct intensive product research through online platforms, which is where the purchase is likely to occur. During this procedure, the consumer is always seeking relevant information through reviews, product specs, user guides and blogs related to what they want to purchase. Therefore, a business can stay ahead of its rivals by utilizing SEO and providing users with friendly content that will assist them through the buying process. Builds Credibility Search Engine Optimization is often indispensable when it comes to helping businesses build credibility for both their patrons and potential customers. Many elements including the creation of relevant and engaging messages, the formation of quality blogs, the prompt release of news or information regarding the business, the establishment of quality backlinks will come into play when establishing authority and credibility for any corporation. When these elements are effectively utilized, potential customers will find it easy to trust your products. This goes a long way in generating more sales and maintaining regular customers. Besides, most people believe in websites appearing in the first few pages of the search engine results. Improved Brand Visibility Search engines, especially Google, rank a website based on the quality of the posted content and according to the keyword searched by the internet user. For instance, a site with quality reviews and well-written blogs that can potentially educate potential customers regarding the effectiveness of a business’s products or services will be ranked higher than one posting similar products while only providing their names and pictures. As such, a website that incorporates all the important SEO elements is more likely to receive a higher ranking and thus making it more visible to internet users. Enhanced User Experience Every business owner desires better search engine ranking and maximum visibility, but most people are unaware of the fact that optimal user experience is a vital step towards getting there. Google knows how to interpret good or bad user experience and uses that to rank a website. After all, this is a giant search engine that wants to provide the best of result for its users. Customers know what they want, and they need to find it easily and expediently. This implies that a business’s website ought to be fast and easy to navigate. If users don’t get what they want, the performance of your site will suffer low traffic and lesser conversions. This is where proper SEO tricks on a website come in handy; they essentially provide the user with the information for which they are looking with a few clicks. Generates an Impressive Return on Investment It’s quite apparent that marketing strategies are getting more expensive as competition between businesses selling similar products and services increases. As such, it wouldn’t be a surprise to find startups having a hard time raising the needed capital to compete with big global businesses. Luckily, digital marketing has changed thanks to the ease of building and implementing SEO tactics. Most SEO professionals charge minimal fees to help a company implement practical strategies, which place them in a better position to compete with the sharks. Increased Website Traffic and Conversion SEO improves your rank on search engines, which, in turn, helps to generate more traffic. It also enhances the conversion rate, which ultimately translates to more business. Increased traffic also improves engagement, ensuring that potential customers are paying attention to your products and the information you’re sharing. This means that with time, your business will begin to generate more sales and thus continue to grow. Generates Insight on the Online Market Trends With the ever-changing marketing trends, it can be challenging to stay updated on the various changes. With an SEO optimized website, however, you can stay on the loop regarding any significant changes taking place in the online world. While keeping track of your SEO, you’ll stay in constant touch with the world wide web and learn about the tactics being used by both local and global business that offer services and products similar to your own. As such, you’ll be able to make appropriate alterations to your strategies to match your audience’s demands. Search Engines Are Taking Up the Product Market A massive percentage of potential customers checks online reviews before making any purchase. Given that SEOs helps to rank websites, a site that has a prominent piece of content will appear right on top of the organic search. This means that if you don’t have a credible presence online, your potential customers will have a difficult time finding your products on the internet. Instead, they’ll end up finding what they want from your competitors’ websites. This, in turn, translates to a loss of sales, which is the beginning of the downfall for many startups. It Offers Long-Lasting Results SEO is a long-term strategy that offers conversion and monetary benefits to a business. Although many people give up on Search Engine Optimization after trying for 2-3 months, the results will often become noticeable after approximately 6 to 12 months. While this might appear like a mind-numbing wait, it’s well worthwhile as the results will last for many years. This renders SEO an indispensable tool for startups that are struggling to succeed. Their new ranking will help them generate sales and keep them afloat until new trends emerge. Taking Advantage of Mobile Ranking The use of mobile phones to surf the internet is taking momentum, and search engine algorithms have adjusted accordingly. If your website isn’t mobile-friendly, search engine spiders will count that as a disadvantage against your ranking. As such, you need to optimize your website for mobile surfing and don’t forget to use modern SEO techniques that will help you meet the expectations of your mobile users. Generates New Opportunities for a Business A well-structured SEO provides a lot of possibilities for bettering your business and building a bigger brand. When website users understand your brand through quality Search Engine Optimization, potential customers will search for your products, recommend them to others and ask for guest posts. In turn, your brand will not only become a favorite for new clients, but it will also generate loyalty from your regular customers. In the past, consumers learned about products through televisions, radios and print ads. People also searched for service providers from phone books and made purchasing decisions inside stores. Nowadays, everybody is using the internet and SEO seems to be the best option for getting to customers. If you’re seeking sustainable success for your business, you may engage the services of SEO gurus from Simplemachine.
READ MORE

July 17, 2019

Importance of Email Marketing For Your Business | Simplemachine

Regardless of the size of your business, how marketing dollars are allocated is a critical thought. This is essential for small companies who operate on small budgets and have specific needs to be successful. Therefore, each penny spent on marketing must be well spent. When starting a marketing campaign, your company must experience multiple benefits since most companies do not have the finances to run different campaigns across various mediums. This is where email marketing comes into play. Email marketing is an incredibly efficient method to ensure your business directly reaches your customers; therefore, allowing you to build your customer base and reputation simultaneously. Here are nine reasons that highlight the importance of email marketing for your business. Action-Oriented Just about everyone is trained to take some action with email – forward, reply, click-through, purchase, or sign-up. Email is hugely transactional in the process of directing traffic to your website, thus driving sales. As your business develops, using email as a method of communication will give you immediate results. In addition to sending newsletters, you can customize your emails based on the triggers of your customers. Analytics The only way you can know if your marketing tactics are working is through analytics, which measures the results. Email marketing metrics are simple to measure and track over the lifespan of your campaign. This eliminates the guesswork as to which campaigns are the most successful. Through analytics, you can see which users opened your email, clicked links, or proceeded with a specific action. You can also view the number of people who unsubscribed after opening an email. This information is critical for you to review your strategy and goals while making improvements based on the results. Brand Development Some of the most recognizable brands across the globe are so well-known that their names have become synonymous with their industry. A great example is Kleenex in the bath tissue category. Email marketing is an excellent option for developing your brand due to the direct communication line with potential consumers. You can provide them with regular updates while creating a unique style, voice, and overall company image for your audience. By developing a brand guide, you can standardize the voice of your emails to create consistency and branding. Content Personalization Email marketing allows you to provide personalization, which is critical to customers. Instead of just being fed mindless ads for the same products, the digital consumer requires marketing to be more tailored toward their wants and needs. Marketing to your consumer through email allows for easy personalization through content and messaging. By utilizing collected data, your emails can deliver relevant information that will help your business improve upon clickthrough and conversion rates. Creating Credibility One of the most significant hurdles faced by smaller companies is to establish credibility. Why should a customer give you their business when your name is not as well-known as the larger guys in the commercials? The primary reason consumers trust the big-name companies comes down to marketing. They are familiar with the names, so they give these brands the most trust. Emails can create credibility with your customers through regular contact and giving them the latest news about your company and products. The more they learn about your company, the more trust they will have over time. Effectiveness While social media tactics are a crucial component to all marketing strategies, email marketing reigns king at converting potential customers into members, subscribers, and supporters. In a study conducted by eMarketer in March 2016, researchers found that 81% of respondents noted that email marketing drives retention and customer acquisition. Reach Mobile Customers Mobile marketing and email marketing are directly related. With the number of customers using mobile phones for online shopping growing daily, it is vital to tap into that demographic. Using email to better interact with mobile customers will allow you to email competitive. With most emails being read on mobile devices, using email to market to your customers is a critical engagement tactic. Each time a potential consumer checks their phone is a new opportunity for a brand to engage with that consumer. Relationship Building All customers like to know that a company is thinking about their wants and needs. They want updates from your company, so that is precisely what you need to provide. Using the phone to update every customer is time-consuming, and mailers are wasteful and costly. The next best option for building and maintaining strong relationships with your customers is email marketing. Send them a monthly email about your latest product, breaking news, and next large event, so they are not inundated with emails. Resource Efficiency Most companies of all sizes have a resource issue. This includes personnel, budgets, and implementation timing. Many of the common advertisement channels – direct mailing, and television and radio commercials – can eat away at your bottom line and personnel workload. One of the greatest benefits of email marketing is a more efficient use of time and money. Creating a professional email marketing campaign is not time-consuming or complicated. Also, sending the same email to many subscribers is a cost-effective tool. You are given direct access to potential customers without the cost of direct mail. When you can connect with a group of potential customers, you can approach sales growth differently throughout the year. For instance, if your company is experiencing a slower-than-usual day. These points only touch the surface as to the importance of email marketing for your business. Regardless of your level of expertise, you can create an email marketing campaign quickly and efficiently which equates to less time focused on the details and more time on further growing your business. If you are interested in learning about how email marketing can improve your business, contact Simplemachine today! The professionals at Simplemachine can answer all your questions and help create a strategy for your business!
READ MORE

July 15, 2019

Build Your Brand Through Content Marketing | Simplemachine

Smartphones and wireless networks have brought the internet right inside your pockets wherever you go. Content marketing and branding separates successful enterprises from those that fail in the online world. As more people seek information in a dynamic world, your business’s online platform matters a lot. Statistics indicate that 28 percent of millennials use at least three devices to access online content at any given time. You have no option but to embrace content marketing if your target audience is millennials because they spend more than 11 hours daily online. Having a concrete branding strategy can provide your business with the following benefits: 1. It Shows That You Value Your Customers Today, most customers are looking for deep-rooted and lasting connections with a particular brand. Customers are looking for brands that will connect with them at a personal level. Most millennials yearn for brands that they can trust that offer not only value for money, but also personalized service. A content marketing strategy requires sharing your knowledge free of charge to start a relationship with your customers. This gesture promotes openness with the audience you are targeting. 2. It Positions Your Brand as an Expert That Offers Value Content marketing demonstrates that you are knowledgeable in your field and can seamlessly solve challenges with clarity and aplomb. In the modern age, most people search the internet when they need answers to their questions. Therefore, when you impress these people with your know-how, they are inclined to discover more about you by looking into your company’s profile and services you offer. 3. It Places A Priority on Innovations and Knowledge The benefits associated with content marketing expand as you pursue them. As such, staying relevant requires you to seek new knowledge and perfect on existing ideas routinely. By doing this, your brand will be more empowered to adjust to market needs while embracing new ideas. With time, your brand will find new service opportunities and products as content topics are expanded and reviewed. 4. It Opens Doors for Customer Communication Content marketing is one of the proven methods for expanding in-depth conversations. For instance, once you’ve answered one question from a potential customer, more issues often crop up. Such a technique is different from traditional marketing strategies; where a ‘barrier’ existed between the seller and the buyer. Customer engagement and feedback collection is the hallmark of most beloved brands that have stood the test of time in their niche. 5. It Broadens Your Customer Base Branding and content marketing attract new customers and engages existing ones. Content marketing engages your clients throughout the entire buying process. Such uniqueness has proven to be a key ingredient in: Increasing your business’s footprints Acquiring new clients Building loyalty with existing clients 6. It Offers Great ROI Content marketing offers a positive return on investment. Since it increases the value of your brand, more clients will be attracted to your organization, which translates to increased sales. Despite their importance and applicability in the contemporary business arena, not all content marketing strategies will work for your business. It’s up to you and your marketing team to decide the best time and cost-effective strategies to use. Some types of content marketing include: Case studies Lists Videos E-Books Newsletters Infographics 7. Leads to More Customer Referrals Most prospective clients tend to avoid unnecessary and bothersome ads but are always interested in new and relevant content. Providing your customers with consistent quality content in your niche helps increase the integrity of your brand. Additionally, it also prevents you from coming off as pushy with selling your services and products. Eventually, people see your content, like what they see, and then procure your services. If satisfied, they refer other people to your brand through word-of-mouth. 8. It Improves Your Google Ranking It is common knowledge that most customers visit Google as the first step in their online journey. Millions of them use Google to find answers to troubling queries, seek out brief information, or just for a distraction. The high traffic that Google attracts daily from both buyers and sellers have necessitated them to rank individual websites that routinely offer high quality and fresh content. Therefore, the more you update your information, the more likely you are to rank higher for the search engine questions that your potential clients are asking. It is the reason why search engine optimization needs a stream of original and informative content, as well as the required technical know-how. 9. Reduced Lead Gen and Advertising Costs Content marketing sets the stage for significant and long returns. It is common for business owners to initially be frustrated by PPC marketing because it’s a gradual process where results are not seen immediately. Although content marketing and branding take time, it's more cost-effective than traditional advertising. Content marketing produces three times the number of leads when compared to outbound marketing methods like paid advertising. In retrospect, the only charges you’ll incur is related to content promotion and development, which are relatively affordable. 10. It Lends an Aurora of Stability to Your Brand The world of business is laden with stiff competition. If you are a new business, you will be competing with companies who have been around longer than you. However, your marketing strategies can bring the credibility and reputation you need for your brand. For instance, you can build stability and customer trust for your brand by getting your clients to sign up for your mailing list. Doing so puts you ahead of your competitors, regardless of the time they’ve been in the market. 11. Offers Consistent and Complete Business Presence Online A vital facet of content marketing is that it retains a sharp focus on the future. Your relentlessness will create a fertile ground for future prosperity. The cumulative effect will be apparent in your brand's reputation. If your business has sparse website content, you may find it difficult to persuade visitors to come to your website or even be discovered in online searches. Creating good content and posting it will increase your online presence and make it easy for anyone searching for related services to discover your website. The Verdict on Content Marketing Brand loyalty that emanates from continuous branding can never be underestimated, especially in the modern age where social media in conjunction with big data rule. Content marketing creates an environment where customers and brands come together to celebrate and explore their mutual interests. Having the right mix of textual and visual content can expand your outreach, as well as lead to brand loyalty. The best way to get started is to contact Simplemachine and get started with developing your content marketing strategy.

The Local
Marketing Company

The Local
Marketing Company

The Local
Marketing Company

Blog Updates

Contact Simplemachine Today!

It’s Simple,
We want your business to grow!

Client Testimonials

The Local Marketing Company

The Local Marketing Company

The Local Marketing Company

Blog Updates

Contact Simplemachine Today!

It’s Simple, We want your business to grow!

Client Testimonials

The Local
Marketing Company

The Local
Marketing Company

The Local
Marketing Company

It’s Simple,
We want your business to grow!