Web Design Bentonville | Web Design Northwest Arkansas

READ MORE

November 12, 2019

The NEW Google Update | Simplemachine

Google has a new search update powered by artificial intelligence. The latest update is significant as it is one of the largest updates the search engine giant has implemented in recent years. The company is using breakthrough neural network techniques to comprehend user intentions when conducting online searches. These enhanced techniques will provide search engine results that are that much more relevant for at least one out of every ten searches conducted in the English language in the United States. Though a 10% impact might not seem like a big deal, it is a major step forward as most search engine updates generate comparably minor results. Support for additional languages and locations outside of English and the United States will be provided at a later date. Let's take a closer look at the importance of Google's latest update. Why Google's Latest Update is Important When it comes to search engine updates, algorithms changes are typically minor tweaks. Google's latest search engine update is much more significant. Instead of affecting 1% to 2% of search engine results, as is often the case with such improvements, it's the latest update that affects 10%. The update will function best for lengthy queries that tend to be conversational in nature. Google prefers that searches are conducted with entire sentences as opposed to a couple of keywords. Once the update is implemented, it will be that much easier for sleuths to find the information they are looking for assuming they type a sentence or two rather than a couple of keywords. The technology powering Google's new neural network is referred to as the acronym of BERT. BERT stands for bidirectional encoder representations from transformers. The company first discussed BERT a year ago. In fact, the company open-sourced the BERT code to facilitate its implementation. Transformers are at the core of Google's latest search engine update as they function particularly well for information in which a sequence of elements is critical. Therefore, transformers are quite a helpful tool for working with words, including online search queries. The BERT update is also important in that it is the first time Google is implementing its tensor processing unit chips to improve online search engine results. An Explanation of the BERT Update in Plain English Let's cut to the core of what the BERT update is really all about. Once BERT is fully implemented, Google Search will prove that it is much better at comprehending what online sleuths are looking for. The search engine will provide results as well as featured snippets that are especially relevant to the words the sleuth searches for. In other words, the new system was created to parse lengthy, complex sentences instead of just a combination of a couple of words. Google's logic in bolstering its search engine with this technology is to significantly improve the interpretations of the seemingly countless online queries it processes daily. This way, the results generated from an online search will resemble language much more closely than keywords. Though Google has not perfected online searches, the latest update is a meaningful step in the right direction. Initial components of the BERT update were recently implemented, so search engine users are likely enjoying the improved method of finding information at this very moment. Why the Update Matters Those who are 30 years old or older remember the early days of the internet when numerous search engines generated reasonably accurate results. The competition has since dwindled to the point that Google now lacks meaningful competition for web searches. However, the company's dominance of online searches does not mean it has rested on its laurels. Enhancements to Google's core search technology are still relevant as the company still competes with companies such as Amazon in adjacent areas such as voice computing. The new BERT system is particularly effective at generating that many more featured snippets in its search engine results outside of the United States. Featured snippets are blocks of texts pulled from websites that are relevant to the information entered into the search engine. However, the new BERT system will be implemented for search results in English before any other language. The linguistic expansion will be rolled out gradually, yet company representatives have not commented on whether the change will affect search advertisements. BERT's Importance in the Context of On-Page SEO The BERT update will certainly help people find the websites they are looking for, yet sites with poor writing will not receive the same boost. All in all, BERT enhances nearly a dozen language processing tasks. In fact, this technology exceeds human understanding as linguists often cannot agree about the nuances of language, such as what part of speech certain words are. Pronouns have been particularly challenging for search engine queries to comprehend, yet, BERT will ameliorate this problem. BERT's bi-directional nature makes it that much easier for the search engine to understand what, exactly, the sleuth is searching for and provide relevant results in a second or less. An Example of BERT in Action Let's take a look at an example of BERT to illustrate its merits. Consider someone who hops on the web, goes to Google's search engine, and searches “2019 Canada traveler to United States need a visa”. The relationship of “to” to the other words in the query are essential for an accurate understanding of meaning. Before the implementation of BERT, the search engine was incapable of comprehending the importance of such a connection. As a result, the search engine would generate results about United States citizens looking to take a trip to Canada. Now that BERT is available, The search engine can understand the nuance and understand the often-used word “to” is quite important. As a result, the query will generate results that are that much more accurate. Simplemachine is Here to Boost Your Search Engine Optimization Simplemachine is proud to be a Google Partner. Our search engine optimization (SEO) masters are here to help people find your business on Google. Let our SEO gurus enhance your online content, build your website, and perfect your inbound marketing. Take advantage of our services, and it will only be a matter of time until your online content generates many more sales. You can reach us by dialing 877-524-6325.
READ MORE

November 11, 2019

The Path To Successful Content Marketing | Simplemachine

To create a successful content marketing strategy, you must adhere to several content creation standards to help drive up your views. Ideally, the whole idea of creating content is for it to be seen, heard, read, and shared. What is the point of writing content if no one is ever going to see it? In the current century, implementing successful content marketing strategies attracts more organic web traffic than companies that don’t. You must understand that content creation is both an art and a science. You not only need to stick to the search engine guidelines, but also make an attractive presentation with your work. Check out these surefire content marketing strategies to have your blog ranking high up the search engine fast. 1. Align Content with Goals The primary reason for putting valuable resources into your content strategy is for it actually to pay off later. The last thing you would want is to budget and spend on content marketing only to discover then that it may not pay off. Most marketing teams struggle in this area since there are many different metrics that you can track to determine your content’s performance. You must, however, be crystal clear on your purpose of creating your content before even setting your Key Performance Indicators. It is the only way of ensuring that your content accurately fits within your strategy. 2. SEO Search Engine Optimization, commonly known as SEO, is perhaps the most crucial aspect of the whole content creation process. This is the way you reach your potential customers still on top of the funnel, still unaware of the company and how its services can help. The best way of achieving these people is to ensure that you show up when they’re searching the internet. Here’s where SEO comes into play. Your content should have more weight during search queries, especially with the right keyword strategy. Eventually, this helps to develop a strong relationship with your viewers through various stages. 3. Content Is King The ‘content is king’ strategy is probably the only constant in internet marketing that hasn’t changed over the years. And SEO ranks as its strong runner-up. Ideally, your mission is to ensure that you showcase as much unique content as possible. Your content niche must delight and amuse your audience, as well. Atop everything else, avoid fluff as even search engines frown upon this. Producing a lot of web content is well and good, but it must be quality work and add value to your audience. Otherwise, all your hard-written content will be for nothing. By monitoring the analytics and performance of your content, you also learn which pages perform better than others. Using color scheme strategies to capture your audiences’ attention always works, too, based on the set principles of color psychology. Red, for example, evokes aggressive imagery, while blue conveys more of a sense of trust. 4. Key Performance Indicators Commonly known as KPI, this is the measurable indicator of progress, which in this case, is how your content performs. As mentioned earlier, it is essential to define goals and what you intend to achieve with your content. KPI is what you will use to measure those goals and tell whether you succeeded or missed your mark entirely. You can measure each step within the content creation process from sales leads to gaining followers and scrutinize the results to optimize your content further. This way, you can make sure that everything is fully-functional and works towards achieving your content marketing goals. Simple Machine Designs provides an array of content creation and web designs that should help your brand reach your goals. 5. Understand Your Audience Every piece of content that your brand develops must always have someone in mind. Customers will likely purchase from your brand if they can identify with it. Your brand must ensure that everything about the content creation process shows the audience that you understand and listen to them. It is the perfect recipe for achieving success with your customers and driving your sales. Understanding your audience includes essential factors like their gender, education level, age, and even income. It goes deeper than that, as you must know what your audience wants, the problems they are facing, and how your product or service can solve those problems. You cannot afford to assume these processes. Ensure that you research your current audience to know who is already engaged with your brand. If possible, you can even set up online surveys and send to your existing audience and use the data you gather to build the audiences’ profiles. Remember, your audience will not fit a single category. With research, however, you can use a primary ‘buyer persona’ and several secondary personas that match the profiles of most of your audience. 6. Keyword Research Understanding your audience places you in their shoes. You should know what they are likely to search for when looking for your products or services. Here is where you now develop a list of essential keywords that surround your brand. Draw from all possible terms that your audience might use to search for what your brand provides. Once you have the right set of keywords, integrate them appropriately into your content. Here are some of the reason why: • Establishes your business as an authority in your niche • Allows your audience to tell quickly if they have found the content they need or whether to move on • It is good for SEO and generates organic traffic for your blogs 7. Publish and Manage Your Content By now, you know that your content marketing plan goes beyond the types of content that you create. It must also cover how you will organize, publish, and manage your content. Create an editorial calendar to steer you on the right track for when to publish and maintain a well-balanced and diverse library on your website. Keep your content evergreen and relevant to your audience by always managing and updating it through your editorial team. They should be just as appropriate months or years from now as they are currently. That said, you must also consider timely topics too. They may not form the bulk of your editorial center, but they can help to generate spikes of traffic if used appropriately. 8. Create Content As you have seen, there is a lot of prep work in creating a successful content marketing strategy before actually creating the content itself. The tips mentioned above will work for all types of content creation and boost your traffic and spike your sales significantly. You will also have a general idea of the kind of blog post to create that reaches out to your audience. Content that your audience will likely share with others through social media platforms as well. Bottom Line Successful content marketing is a never-ending process. You must always follow, analyze, and revise it regularly for your strategy to remain active at capturing leads that your brand needs. Visit Simplemachine Designs for more information on content marketing strategies for your brand that are sure to skyrocket its traffic and sales.
READ MORE

November 5, 2019

The Official Blueprint To Minimalist Web Design | Simplemachine

Who needs a cluttered website anymore? Well, not so long ago, cluttered websites were the norm, if not the trend. But you can’t fault people! They were experimenting. They were creating websites where customer experience or navigation wasn’t a top priority. The trend then was providing a lot of information about your business so that people could understand you. However, minimalist web design has gained traction in recent years. They have a modern look with simple navigation, cleaner pages, active side chats, and more. They make it easier for you to design your site so that it leads to better user experience. 1. 'Less is more' concept Minimalist web design follows the logic that the less, cleaner information you provide, the better. First of all, when designing, you need to establish the message you need to convey and the size of the content required to do that. Then you'll select colors and fonts that represent your style and message. Clear, concise messaging Make your message easy to decipher. You don’t want to explain your message using too many words. Users can quickly feel annoyed if they feel like you are overdoing it. Your goal is to convert users to be return visitors. Keep it simple Do you want your site to work well on mobile devices and multiple browsers? Then don’t fill it with a lot of custom CSS, Javascript, or flash animation. What makes a site appealing is an ability to cross-platform. Hence simplicity is fundamental to minimalist website design. Display your brand. Your brand name is your ticket to self-promotion. So it's vital to display it in an aesthetically pleasing manner. But to achieve a minimalist design, you need to avoid splashing your brand name on every page. Cleverly keep your brand name on a prominent page. Be unconventional Have you embraced minimalist design? Well, leave the bulky widgets and navigation bars behind. Use creative collages of images or simple text on the side to direct your visitors. Use fluid background elements, water visuals, and more to get you away from the conventional way of designing websites. Limit distractions It's essential to get rid of pop-ups, which clutter websites. Users loath irrelevant pop-up messages and advertisements. The reason why you should remove them from other types of sites is to limit distractions. You want your users focused on the message. 2. Use navigation bars and menus for better user experience Stylish search bars – You need better-styled search bars that enable you to find bits of information quickly. Moreover, you need to have the ability to jump between sections using tools like a simple vertical navigation menu. Fantastic site navigation and menu bars – You need better transitions effects to create an engaging page. You need a navigation menu that enables you to jump between sections. This is extremely helpful for pages that extend a lot vertically. 3. Use white space wisely It’s prudent to use white space in the website design so that it can stand out. White space in websites tends to reduce visual noise in sites to allow visitors to concentrate on the content. In contrast, white space in paintings is full of mystery and invites people to use their imagination. 4. Use colors cleverly The use of simple colors has a visually appealing effect on your site. Use colors to divide up the interface functions. Vibrancy is the key to a minimalist design. It keeps users engaged and leads to an increase in your fan base. So feel free to use several colors on the website. Expressing yourself with 1-3 colors is an excellent way of representing your message. Make sure that colors complement each other and avoid using too many colors. For example, white and black color on your site is fashionable and appealing. Also, don’t fear using color blocks to divide the interface more intuitively. Moreover, use color contrast to make your website noticeable. You can use color with other components like “Image,” “Shape,” “Text Area,” “Label,” and more. 5. Use texts, fonts, and typography Use Google fonts to simplify user interface texts, sentences, and forms, which makes your site more intuitive and user-friendly. Google fonts are open source and are in 135 languages with unique topography. Using these unique fonts will bring out your brand's personality. Besides, they will also improve your site performance and load time. 6. Explain page texts with photos and video They say a picture is worth a thousand words while a video is worth more than a million. Photos In line with less is more, using a picture instead of text is an excellent way of explaining complicated issues with photos or images. This follows the basic principles of minimalist web design. Video For example, a hotel website with a video background of a beach, hotel room, or a swimming pool and a simple navigation menu will do more to communicate to customers. Potential customers looking through the website will feel like they are already on the beach. The excellent use of white space will keep the design uncluttered and clean.Besides, video is good at storytelling. You have 10 seconds to grab the attention of your site visitor. Hence, a video is the best at telling the story engagingly and emotionally. 7. Use of intuitive grids to simplify the website Use grids instinctively to guide users and divide the interface to find their required pages quickly. This simplifies the site, making it user-friendly and responsive. Use elegant transition effects - Small animations include those that imitate the flipping of a book, which are excellent additions to minimalist designs. The goal of these animations is to add character to websites instead of a lot of content. 8. Improve your site with design styles or techniques To make your site attractive and unique, optimize your website design with requisite skills and design styles. Use your creativity – Since you know what you want to express, using your creativity will bring out the uniqueness of your site and communicate more effectively with users. So pay attention to detail and implement your skills. Flat design styles – This is the most sought-after design style in the market. It's clean, simple, and visually appealing. Progressive disclosure techniques – This is a technique used to simplify the UI of mobile sites and apps. Using this technique to create websites or apps, users can easily click a link or a button to shift to other parts of the site. Choosing themes based on features of your products – Use colors, photos, and icons to depict a consistent website design theme. Bottom Line Minimalist web design is all about simplicity and using unconventional creativity to bring out and send out powerful messages. Thus it’s a design strategy effective for creating impressive websites and attracting and creating a fan base. Contact us at Simplemachine and learn more about how to implement a minimalist design in your site.

The Local
Marketing Company

The Local
Marketing Company

The Local
Marketing Company

Blog Updates

Contact Simplemachine Today!

It’s Simple,
We want your business to grow!

Client Testimonials

The Local Marketing Company

The Local Marketing Company

The Local Marketing Company

Blog Updates

Contact Simplemachine Today!

It’s Simple, We want your business to grow!

Client Testimonials

The Local
Marketing Company

The Local
Marketing Company

The Local
Marketing Company

It’s Simple,
We want your business to grow!