Web Design Bentonville | Web Design Northwest Arkansas

READ MORE

September 18, 2019

10 Benefits of Custom Website Design vs. Pre-made Website Templates

Website design can either boost your business or decrease it. When people visit your website, they want something they can navigate easily and gives them the information they need. Additionally, they look at the presentation of the website. You may be tempted to use a pre-made website template as a shortcut, but this one-size-fits-all approach won't ensure that your needs, as well as those of your customers, are met. The following are 10 benefits of custom website design vs. pre-made website templates: 1. Unique Design A website should be representative of your company. It should show what your business is all about. You need a unique website that is true to your business. Custom website designs allow you to create the website that you want. You get to choose the design, the color, and the layout. Also, you can make your website anything that you want, and you're not limited to working with a template. Using custom website designs allows you full control of the website and lets you change the design at will. Moreover, the unique design doesn’t resemble any other business’ website design. 2. Easy to Update When you create a website for your business, you need to update it from time to time. This is because Google algorithms change, so you need to be aware of these changes and update your website accordingly. When you don’t use the latest Google algorithms, your website doesn’t rank highly. You need your website to rank higher on Google to increase the number of visitors in your site. An increase in traffic usually translates to the clicks and conversions you get in your website. 3. Access to Developers Custom website designs allow you to have access to developers. Managing a website can be a full-time job. You need to keep it updated and add new content to keep the website relevant and ensure that it ranks higher on Google. Additionally, if your website has problems, having a team of professional developers ensures that the problem is fixed immediately. This allows your website to be up and running with no delays. Although troubleshooting services aren't always free, having a professional website developer ensures that you get high-quality services. 4. SEO-friendly Custom websites are designed by the developer to be SEO-friendly. SEO-friendly websites usually rank higher on Google. This ensures that you get more traffic to your website. When you have an increase in the number of people visiting your website, this increases the number of conversions. This, in turn, increases the profit you can generate from your website. Additionally, it ensures that people know about your business and products. Having a great website increases brand loyalty, and you get new customers. 5. Manageability Managing your website is a full-time job, and you need to be hands-on in all the activities. You need to ensure that the website has new content to keep it relevant. Also, you need to ensure that it has keywords that help it to rank higher. The custom website is easy to manage and update the content. When you use the content management system, you can update your website from anywhere. This makes your work easier, and your website stays updated all the time. Additionally, a custom design website can be managed easily. You don’t always have to call a professional to update any content as you can do that by yourself. 6. Compatibility When you create a website for your business, you want it to reach everybody around the globe. This is to make sure that you attract more traffic to your website. When you get a lot of people visiting your site, chances are the visits will turn to conversions and help your business profit. The website designs should be compatible with all devices and browsers. This ensures that your site works as it is supposed to with every visitor and customer. The compatibility is achieved by testing the website on different browsers before declaring it final. 7. Security Cyber attacks are rampant, and they are everywhere. You never know when your website will be attacked and hacked. For this reason, you need to be safe and secure all the time. This can be achieved by always updating your website. Also, you need to ensure that there are no loopholes or weaknesses in your website where the hackers can attack. This is to protect your business, your clients’ information, and your personal information. There is some information that can cause you damage if it's leaked. Custom websites are built with security measures put in place. The website is easily updated to some of the latest codes to keep hackers away. 8. Scalability A custom website grows with your business. As time goes by, your business grows and expands. You find that some of your interests keep on changing. Your business diversifies, and you have new interests. When this happens, you need to fit everything in your website by updating it and introducing all the services you offer. This can be hard to achieve if your website doesn’t grow. The process of creating a new website for your business is hectic. Therefore, when creating a website, ensure that it grows with your website. 9. Responsiveness Different devices display your website differently. When you're using a phone and a desktop, the designs look different. This is usually because of the screen size. When you're using a phone, the website design changes and adjusts to fit on the screen. You can see everything on the website because it shrank for it to be displayed on the mobile phone. This ensures that all your customers can access your website at all times with any device. Also, this lets your customers access any information they might be looking for in your website with no struggle. 10. Aesthetically pleasing When you're looking for website designs, you need a design that is not only unique but also pleasing to the eye. A website that looks great can attract customers. A great website that looks good reflects your business, your values, and culture. You don’t want people to associate your brand with plain and boring. Especially if you are dealing with products like clothes and cosmetics, the display of your website will determine how many people will want to be associated with the brand. A simple, plain, and boring website can contribute to you losing customers. Getting the help you need Getting the best website design for your website can improve your business growth. If you're looking for someone to create a website for your business, contact the experienced professionals at Simplemachine today for services such as content and SEO marketing and website development.
READ MORE

September 11, 2019

How To Know if Your Business Needs a Rebrand | Simplemachine

When starting a company, you need a brand that is specific to what you are all about. The brand shows what the company can offer and helps people identify you. As time changes, so do the target market. This may call for rebranding to fit in the new market scene. Also, your company may have faced some challenges and the brand reputation isn't doing well. You need to save your company by rebranding. Make your company sound, look, and feel better. This will make the target market associate with you and want to buy from you. This helps establish brand loyalty and improves your sells. 1. The Brand Mission Has Evolved When your brand mission changes, you can rebrand your business. This happens when the market condition changes. This forces your business strategy to change. With time your brand finds itself growing and expanding. This calls for rebranding to fit all your objectives on the logo. You can start a company that sells prescription drugs, and as the years' progress, you start offering medical services. When this happens, it calls for rebranding to include all other services you offer. You reintroduce your company with a different brand design that shows who you are. 2. The Brand Is Confusing Sometimes your brand can be confusing. This means that it can be hard for people to know what your company represents. You need to come up with a brand logo and name that indicates what you do. What services are offered in your company? This helps new customers in knowing whether they are in the right place. When your first logo and name is not working, you can change it. Choose something easy to remember and with a great slogan. Make it easy to associate and the people can know what services you provide by seeing your logo. 3. The Brand Is Not Differentiated You may get the need to change your brand logo and name to fit the needs of the market. As time goes by, people and market evolve. You need to try to keep up and maintain your brand looking fresh each year. This helps you get new customers and establish brand loyalty. However, changing your brand doesn’t always work in your favor. People may be used to your old logo that when you change to a new one, they are afraid to get your products. Some may think that the new brand name is not legit and lacks creativity. If you still want to maintain brand loyalty, you can change back to your old logo. Stick to what the customers think works since the customers are always right. 4. Your Business Doesn’t Work Well In Some Contexts When your business grows and expands, you might find that your logo doesn’t work well with the context. This could be due to language changes and the country. Some logos and colors may stand for a different thing when translated into a new language. This may make you lose some of your customers and prevent you from getting new customers. Ensure that your logo is not offensive in any language or country. When you notice that your brand name will make you lose favors in a new market setting, then you need to change it. Chose a brand name that works in any country to portray a positive image. 5. The Brand Has A Bad Reputation This is the main cause of rebranding in many companies. Sometimes your companies name may be tarnished, and the only way to save your company is by rebranding. When you receive a lot of negative comments and customer complaints which is beyond being saved. The only thing you can do is rebrand and save your company. Come up with a new logo that is better than the previous one. Offer great services and customer services. This will make the market warm up to you and the services you offer. You can establish brand loyalty and trust by rebranding. 6. You Want To Command A Premium Sometimes you may need to command a premium and expand your market. Your brand needs to show that it can provide and deliver high-quality services. You can change the brand to show this to your target market. This works when your brand is already doing well, and you need a little tweak to make it outstanding. You can change the font, add a new logo, or change the tagline. Branding requires the use of social media to establish your place in the market. Make your brand appeal to the new target market. Try making it look great that the target market will want to be associated with your brand. 7. Your Brand Is Outdated You may be the owner of a company for generation and different decades. You need your business to stay relevant to the new generation. In as much as you want to maintain your old customers, you still need to have new customers. This can be achieved by rebranding and introducing your company to a new target market. The market should feel the need to be associated with your brand. Ensure that your company stays relevant even after years. Branding ideas change with time, and you must keep up. This ensures that people can associate with your brand. This establishes brand loyalty even after years. 8. Branding Is Part Of A Business Change This mainly occurs when you buy an existing company. Most people sell their companies due to bankruptcy, mismanagement of funds, bad reputation, and debts. When you buy a company or a company exchanges ownership, you might want to rebrand. This is to ensure you get rid of any negative and bad publicity the previous owners may have had. You establish a brand and make it unique and new. Also, the business may be doing great and have a great reputation. Due to a merger, diversification, acquisition, or a legal dispute you may need to rebrand. 9. The Brand Becomes Constraining When you are starting your company, you want your brand name and logo to represent what you offer. However, with time, this may change, and you might find yourself diversifying. If your company was offering breakfast, as time changes you start offering lunch meals and rebrand your business. You need to have a brand that incorporates everything you offer. The brand should be a representation of everything your company is all about. Since people can associate with your brand, changing it to an inclusive brand can work to your benefit. You find that you get new customers who didn’t know of the service, and you establish brand loyalty. Conclusion Establish a brand can help improve your business. Branding is always the key to a successful company. People learn to trust and associate with your company due to your brand. Simplemachine deals with web designing, rebranding of a company, and online marketing. This helps you reach a bigger and better market. When your company’s reputation is tarnished, or you want to reach a new target market rebranding is the way to go. You can contact us for some rebranding services and ideas that will keep your business fresh.
READ MORE

September 9, 2019

Top 10 Reasons A Google My Business Account Is Important | Simplemachine

Technology has resulted in the invention of a wide array of tools that have entirely revolutionized the global space. One such technology that has streamlined operations among small and medium businesses is Google My Business (GMB). It's a tool that has changed SEO and digital marketing. Most digital marketers have embraced this new technology that has since enhanced the way they reach out to their consumers who use Google as a search engine. Signing up for Google My Business increases your visibility on Google Maps and Google Search. In addition to that, a listing also assists with knowledge graph performance and Google Plus. Read through to find out the top 10 reasons why a Google My Business Account is essential: 1. Appearance on Google Maps As stated above, a listing on Google My Business goes a long way toward guaranteeing you a presence on Google Maps. Appearance on Google maps comes with a multitude of benefits. As a small or medium business, your location is inherently crucial to your customers. Having a Google My Business account gives your potential customers directions to your store. Consequently, such customers can easily find you by using the shortest route to your premises. 2. Increases Conversions The ability of your customers to see you on Google maps makes it possible for them to head there for purchase. Consumers are more inclined to visit your location if it's a short distance away. A vast majority of searchers who looked up information about a local business usually end up purchasing items from the same store. 3. Increases Visibility Potential customers who don't make their purchases from your store will still have your store ingrained on their minds. Even though they didn’t do business with you, it’s vital that they already know about you. This increases their chances of heading there next time. 4. Displays Important Information Google My Business performs the role of presenting information that may be of importance to anyone who may search for your business. Such information may include a description of your business, phone number, photos, directions, busy periods, and hours of operations. The information that surfaces is enough for a searcher to determine whether they'll procure your services. They'll learn about your products from the description of your enterprise. Subsequently, they can find out your store from the directions after which they can contact you from your business phone number that’s displayed. 5. Facilitates Sharing of Business Photos, Videos The recent improvement that was done by Google has facilitated easier use of the Google My Business account platform. For instance, it's now possible to share posts, photos, and videos about your business. However, you should be selective when posting images since such pictures will be center-weighted. Different guidelines also affect the videos that are posted. For instance, any video you post will have to be 30 seconds or less. Additionally, it will need to have a resolution of at least 720 pixels and be not more than 100 MB in size. Finally, you'll have to exercise some patience. The video you post will be made available in Google search results and Google Maps after 24 hours. 6. Facilitates Sharing of Business Posts The additional feature comes at a time when most business owners are looking for an effective means of disseminating more information to their clients. Therefore, you can use the platform to update your clients about product announcements and details as well as upcoming events. Moreover, any update you share is shown both in Google Maps as well as Google Search. It makes it easier for anyone who searches your business in your local area to see them. Furthermore, you can also incorporate a call to action like "Visit" or "Learn More" within your posts as a way of enticing your searches to click on them. Indeed, you cannot afford to miss out on benefitting from such a massive branding opportunity that can increase your business’ chances of success in the competitive market. The texts you post will usually compromise between 150-300 characters. The first 100 characters will appear in the snippet. Occasionally, such posts will last one week. 7. Appearance in the Local ‘3 Pack’ The first three results that appear on the Google search result usually search for ads. A Google map follows suit after which there will be the local "3 pack," and finally, the organic search results. Whatever results that appear on the local three-pack are those that are most relevant to the item you’ve searched. Below are some of the advantages of appearing in the local three-pack: Every result that appears in the three-pack will have its contact information, business description, as well as the location. All these will be conveniently displayed below the clickable blue title. Improves visibility of your business. Everyone who searches for services or products that you rank for will view your location, offers, and all posted information relating to your enterprise. Searchers have a ten times likelihood of clicking on the results that are redisplayed on the local ‘three-pack.’ In case you’re wondering how you can appear in the local three-pack, you'll have to submit information on your business to Google My Business. It’s the only action that will guarantee you an appearance on the three-pack. 8. Chat With Your Clients Besides having the unique ability to chat with your clients on social media, you can also chat through the search page. You'll find it amazingly easy to send a message to the clients while they are still on the search page. Consequently, you can efficiently have a conversation with such a customer. You'll first have to turn on this feature within your Google My Business Platform and wait for messages after that. 9. You Can Easily Share Your Menus Having a Google My Business account is an ideal way for restaurants to advertise their menus for free. Moreover, you'll find it seamless to edit and add menu titles, prices, and descriptions in equal measure. Furthermore, you can break up your menu into a different section like appetizers, desserts ad entrees. 10. Call Tracking is Now Possible Gone are the days when you couldn't ascertain the origin of a call that was made to your business. Most organizations couldn't pinpoint the exact location where their calls came from in the early days. However, the problem has now been solved. Google My Business added a feature that quickly notifies you of the exact location where a call made to your business is coming from. Bottom Line Google My Business is an excellent way for you to increase your visibility to both your current and potential customers. Make a bold decision today and be part of this technology that has revolutionized the business arena. Contact the experienced professionals at Simplemachine to find out more about how to market your business.

The Local
Marketing Company

The Local
Marketing Company

The Local
Marketing Company

Blog Updates

Contact Simplemachine Today!

It’s Simple,
We want your business to grow!

Client Testimonials

The Local Marketing Company

The Local Marketing Company

The Local Marketing Company

Blog Updates

Contact Simplemachine Today!

It’s Simple, We want your business to grow!

Client Testimonials

The Local
Marketing Company

The Local
Marketing Company

The Local
Marketing Company

It’s Simple,
We want your business to grow!