Marketing for Psychiatrists & Web Design
Marketing yourself or your psychiatrist practice is unique when compared to other professions. This is because, namely, people are at different points in their life when they might realize they are in need of a psychiatrist. They may be coming out of a relationship, dealing with a death in the family, or they may decide they want to talk with a professional as they deal with other aspects of life. Most other businesses and professional practices have specific target demographics. The companies know who buy products or the individuals who are in need of a particular service. As a psychiatrist, that is completely different. While you may specialize in one particular kind of practice, such as with young adults and families, you still likely have a wider demographic base. Due to this, it can become tricky to try to market your services to those in need. This is where Simplemachine comes in. The professionals at Simplemachine will work with you to customize a marketing approach for you and your practice. By teaming up with a professional marketing service you can spend more time focused on your clients while Simplemachine focuses on bolstering your marketing so the clients come to you.
Uncovering Your Target Audience
It is important to identify your target audience if you have a specific specialty. If you work with your adults or with providing marriage counseling it is possible to focus the marketing of your practice to improve how you interact and reach these individuals. If you don’t specialize in one form of demographic over another, it is important to bolster other areas of your marketing approach in order to make you more accessible. It may also necessary to create some focuses within your marketing in order to attract certain demographics to your practice. This can be done by creating a not only different landing pages to your website based on what someone might be looking for within a psychiatrist but by focusing on varying topics within a blog.
Establishing Yourself As a Leader In Psychiatry Within the Area
Naturally, you already have the credentials and certifications to practice psychiatry. Most clients who are looking for a professional will already assume that. So while you can provide some background information about yourself on your website this is not how you’ll want to establish yourself as a knowledgeable and helpful leader within the community. The best way to do this is to provide helpful insights through the creation of a blog and video posts.
One of the best ways to connect with those who are in need of help is to maintain a blog. You can write about any number of psychiatry topics. In fact, if you don’t have a specific focus but instead work with anyone who is in need of professional help it will help draw in more visitors to your website by blogging on all kinds of topics. Whether you want to discuss when to see a marriage psychiatrist or how to cope with the loss of a family member, there is no shortage of topics. When someone begins to read your blogs they will forge a mental connection with you and your practice. This way, when it does come time to select a professional they will be more likely to give you a call as they’ll feel they already have an established connection, which makes communicating with them that much easier.
Beyond a written blog there are other outreach options available to you. Running a YouTube channel is a great way to communicate with those who are in need of psychiatry assistance. The YouTube channel takes your blog a step further by putting yourself in front of the camera and talking to those individuals as if they are right in your office. Much like the blog you’ll find viewers will develop a mental connection with you far before they ever make it to your office.
You can also create a podcast if you’d like. With a podcast, you can host others to talk about different situations or offer different methods of coping with situations. There’s no limit to your outreach and these are different examples for how you can communicate with others and forge connections before they come to your office.
As a local practice, your main competition is with other psychiatrists within the area. In order to compete with these other professionals, you’ll need to improve your localized search engine optimization. There will be plenty of individuals who give the first psychiatrist they find on Google a call. It should be your goal to be one of the first names listed on search engines. The best way to do this is to boost your localized SEO.
There are a number of ways this can happen. First, you want to include your address on every page of your website (the easiest way to do this is by placing it on the footer of your website). You’ll also want to offer directions to your practice in a “Contact Us” (or “About Us”) page. By linking the directions up with Google Maps you’ll bring in a connection with Google, which always helps boost your local SEO.
Speaking of Google, you’ll want to claim your practice on Google, which allows you to answer and address reviews about your practice on Google. You’ll want to do the same with Yelp and psychiatrist specific listing services.
Maintaining a blog will help with your SEO as well. Every blog post you create will not only send additional traffic to your website but it forces search engines like Google to crawl your page more frequently. The more frequently your website is crawled the higher the site will climb on search engine results. Even your YouTube videos will help. While it may not improve your search engine optimization for Google it does source you on YouTube, which is the second most used search engine on the Internet. Simplemachine will help you improve your overall search engine optimization by performing an audit of the website. This way, the marketing team will find ways to improve load time speed, cut down on errors and assist in improving your search engine rankings. So if you’re serious about connecting with more potential clients and want to establish yourself as a leader in psychiatry within the community, you’ll want to take advantage of what Simplemachine has to offer.
It doesn’t matter if you work on your own or are part of a practice, you went to school to become a psychiatrist not to specialize in marketing. However, marketing yourself and your practice is a critical aspect of being successful in your line of work. Attempting to tackle the marketing on your own will likely prove more frustrating than anything else. Instead, you’ll be better off hiring on Simplemachine to help customize the right marketing approach for you and your practice. So if you’re ready to promote your services in front of more people who are in need of your help, if you have questions about the services offered by Simplemachine, or you want to discover exactly what Simplemachine can do for you, now is the perfect time to reach out and give the marketing experts a call today.