Medical Clinic Marketing & Web Design
With help from the marketing professionals at Simplemachine, your medical clinic can attract plenty of new patients. You can also encourage existing patients to keep using your services and try new treatments or products.
In today’s world, people are very concerned about the well-being of their family members and their own health status. Choosing a new medical clinic is a major decision, and potential patients want as much information as possible. According to MD Connect, 5 percent of all Google searches are related to health.
Most people will visit a medical clinic’s website before making an appointment. They also consider recommendations from friends and family members, ads, and other sources of information. With expert marketing services, you can make your medical clinic more popular and successful, whether your specialty is plastic surgery, urgent care, dermatology, or dentistry. You’ll also enjoy more time to focus on helping patients.
Here are some strategies that can help you expand your business:
Train Your Staff Carefully
You can increase your medical clinic’s appeal by providing excellent service for patients. According to MD Magazine, a survey from the Center for Studying Health System Change concluded that half of the people ask friends and family when they search for a primary care physician. When choosing a specialist, almost 70 percent of people are referred by their existing doctor. However, the opinions of patients are still important. Most doctors won’t refer people to colleagues without good feedback about them from their past patients.
Training your staff is the best way to improve your medical clinic’s service. Doctors, nurses, receptionists, and other staff members should be kind and courteous. The right marketing services can help you:
- Create training videos, brochures, and other informational materials for employees and patients
- Minimize paperwork for patients
- Shorten hold times
- Eliminate misinformation or confusion
- Teach staff to emphasize the benefits of treatment
With excellent service, you can earn outstanding reviews on Google, Facebook, Healthgrades, and other sites.
Use Social Media
Social media marketing services let you easily spread the word about your medical clinic. Sites such as Facebook, Instagram, and YouTube also make sharing positive reviews and touching stories simple for patients. You can post healthy recipes, exercise tips, information about new services, a link to your website, photos of your facility, and more. Mentioning your address, directions to your clinic, your business hours, and the types of insurance you accept can also help people decide to make an appointment.
Your efforts should focus on the social media sites that your patients use most. A Pew Research Center survey reported that 78 percent of people from 18 to 24 years old use Snapchat and 71 percent use Instagram, but right now, your clientele is most likely on Facebook. LinkedIn is most popular among people with high incomes and college degrees, and more women than men use Pinterest. WhatsApp, a messaging service popular in Spanish-speaking countries, is used by 49 percent of Latinos in the United States. The average person uses three social media outlets, and social media marketing services can determine which sites will benefit your medical clinic the most.
Work on Your Website
You can avoid confusion by making sure all of your medical clinic’s contact information and employee information is up to date. Also, let visitors make appointments online, ask questions, and get appointment reminders through email or social media.
Increase your rankings in search engines like Google and Yahoo by mentioning keywords like your specialties, the treatments you offer, and your location often. This technique is called search engine optimization (SEO). Sharing useful, entertaining content through a blog is an efficient way to attract new patients and improve your medical clinic’s reputation. You can increase your search engine rankings with infographics, photos, videos, and links to other sites such as your social media pages as well.
Your website gives many people their first impression of your medical clinic. Without skilled web design and marketing services, many of these individuals won’t visit your practice in person. Finding information and contacting your office should be simple, and your site should be easy to navigate, aesthetically pleasing, and inviting. Marketing services can help you eliminate bugs that could annoy customers or keep them from making a quick appointment.
Use Targeted Ads
With today’s technology, you can show ads only to potential customers. For example, Facebook and others let you target people who are less than a certain number of miles away from your location. You can show ads to individuals based on their age or gender as well. You can even tailor them to retirees, new parents, or athletes.
With Google AdWords, your ads will appear next to search information about the illnesses you focus on, your medical clinic, and the treatments you offer. Targeted ads also offer detailed reports about results such as the number of clicks and the new patients they attract.
Simplemachine is a web design and marketing services agency with decades of combined experience. Our staff has the talent and knowledge your medical clinic needs to stand out from competitors and attract plenty of new patients. We’ll create a detailed marketing plan to help you get your message to potential patients. To learn more about our services, visit our website or call 877-524-6325.