Company Overview

Established in 1962, Dorel creates style and excitement in equal measure to safety, quality, and value. The Company’s safety and lifestyle leadership are pronounced in both its Juvenile and Bicycle categories. Dorel Juvenile’s powerfully branded products include global juvenile brands Maxi-Cosi, Quinny, and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Comfort, Cosco and Infanti. In Dorel Sports, brands include Cannondale, Schwinn, GT, Mongoose, Caloi, and IronHorse.


This business faced the difficulty of launching three unique baby brands all around the same time. Simplemachine worked towards capturing the essence of each individual brand and the differences between them.


Monbebe has been a trusted international brand in the baby gear category for decades. Our commitment and focus was centered around providing both a unique and refined design while keeping site speed ad effiency at peak speeds. We are passionate about designing and developing websites that feature today’s trends while providing enhanced details that make up the essence of your brand. View their full site here.


Whether traveling, resting, eating, or playing, Babideal has you covered by offering enhanced details in safety, comfort, convenience, and storability. With Babideal never leaving out the fun and excitement, we figured we couldn’t either. This fun site has beautiful pops of color that perfectly compliment the Babideal’s bradn identity. View their full site here.

Little Seeds

Little Seeds is a furniture brand providing families with high-quality children’s products with great style. Little Seeds is committed to protecting and preserving the environment for our children’s future. Building this third tier of Dorel’s children’s furniture division was the icing on the cake. The incorporation of their brand’s mission was an important addition to the design. View their full site here.

Product Photography

Simplemachine ahs all of the toosl necessary to complete your brand’s story. From product photography to headshots and group photos, we can help bring your brand to life. Photography can effectively communicate to your customers the details of your product or service in ways that content copy cannot.

Contact Simplemachine

We love to see our clients companies grow! Show some support and reach out or see the magic in person! Interested in how Simplemachine can help your business grow? Contact us today to get started.
(479) 319-6880
105 NW 2nd St Suite 207
Bentonville, AR 72712