Welcome to Simplemachine!
Family Owned & Operated
The story and process of creating Simplemachine had many different facets that came to fruition because of many different avenues and dreams. Though Simplemachine is based in Bentonville, Arkansas, the company’s roots come from Ohio, Texas, South Carolina and Arkansas. Sean and Alexandra Morrison created Simplemachine by combining goals, aspirations and talents and turning them into something grand. The road to creating Simplemachine was off the beaten path, but the story behind it is the character that stands behind their brand.
Sean Morrison | President
Sean Morrison has wanted to be an entrepreneur since he was very young. The idea of being his own boss has always appealed to him. He started as a teenager by putting together a grass-cutting business, where he and some of his friends would travel door to door in his hometown neighborhood and offer grass-cutting and lawn care services. He continued this throughout high school and as his business grew, his ideas started to multiply.
When you think of being an entrepreneur and getting a college degree, most would decide to get their degree in business and Sean was no different. Being a creative mind and having the ability to see the big picture, Sean realized soon that business was a little too direct for him and he wanted to involve himself in something that enhanced his creativity, while setting him up to create a brand that he believed in — Creating a brand with a purpose! At that point, Sean began brainstorming and really digging deep to decide what type of business he felt passionate about and what type of business he could really put his heart into. Once he decided, he shifted his career path a bit and wanted to get his degree in something that would bring him closer to his goal.
Creating the Brand
As mentioned above, Sean has always had a passion for the arts. Throughout school, he took many different art classes, learned the art of music and really took an interest in painting, drawing and design. In high school, he was known for his artistic ability and it was showcased often.
He decided on art with a concentration in graphic design, web design and painting. Knowing how much attention to detail Sean put into his art work, this degree change was a long time coming for those who knew him since childhood. Not only did it make sense, it defined Sean’s passion, it challenged him to think outside of the box and in turn, taught him how to take a talent like art and expand it into his own business.
Once Sean graduated with a degree in art from the University of Arkansas, he began doing marketing for a real estate company he interned with through college and learned the basics of how to truly market one’s self and one’s business. A couple years later, he was the marketing director for an energy (HVAC) company. Slowly, as Sean was being bombarded by vendors, he realized that though he was asking many questions, he was not receiving the answers he wanted. At that moment, he truly felt that there was a lack of knowledge in the industry. That reality was the biggest turning point for Sean, as he started investing time to focus on creating his own business and finding the answers to questions that he was not getting.
Sean serves as President of Simplemachine. Sean graduated from the University of Arkansas with a Bachelor of Arts degree in Graphic & Web Design. At Simplemachine, Sean oversees all operations & advises businesses across the United States in their marketing efforts. Originally from Youngstown, OH, Sean made the move to Arkansas to attend the University of Arkansas. Sean has a passion for helping people reach their goals, whether it be visually or statistically. Although he has a background in design, Sean has studied online marketing since Facebook came around. The internet has been through many changes since then, so Sean strives to continuously stay on the cutting edge of the online marketing industry.
Ally serves as the Vice President and Content Manager for Simplemachine. Ally’s role is to meet with potential clients and advise them in the direction they wish to take with their marketing efforts. Originally from Princeton, TX, Ally made the move to Northwest Arkansas to start her career, the same place she met her husband Sean. Ally started to help Sean build the business soon after it was established and the rest they say is history! Ally helps coordinate the production at Simplemachine, as well as leading the overall company culture. Ally is creative with a deep passion for customer service and helping people achieve their vision through a project, whether it be a logo design, web design or video production.
Kevin serves as the lead Web Developer for Simplemachine, focusing on developing web design concepts for company projects. Originally from Youngstown, Ohio, Kevin attended Kent State University where he graduated with a Bachelor of Business Administration degree in Marketing and is a self-taught WordPress developer. He studied various marketing and business courses, with his favorite being Social Media Marketing. Kevin moved to the Northwest Arkansas area in the summer of 2016, looking to pursue a career that would allow him to utilize his skills and knowledge of the online marketing and web design industry. In his free time, he enjoys getting outdoors, riding bikes, watching Cleveland sports, and taking his dog, Bella, for walks!
Dana Holroyd serves as the Creative Director for Simplemachine, focusing on the management of all creative, both digitally and in print. Dana graduated from John Brown University with a Bachelor of Science in Graphic Design and is originally from Siloam Springs, Arkansas. Dana is always on the lookout for unique opportunities to utilize her skills both as a designer and problem solver. Dana resides in Fayetteville, AR with her dog Kowap.
Bri serves as the Marketing Coordinator at Simplemachine. Bri graduated from the University of Arkansas with a Bachelor of Science in Marketing with a Minor in Management. Bri has an interest in travel, art, and the outdoors. She loves to live a healthy and active lifestyle, especially when taking her dog Scout on hikes around the Northwest Arkansas area.
Holland serves as the Web Designer at Simplemachine. She is graduating from the University of Arkansas this Spring with a Bachelor of Science in Marketing and a Bachelor of Art in Visual Design/Studio Arts. Originally from Dallas, Holland is always looking for a new adventure. In her free time, she enjoys spending time with her dog, Levi, and traveling.
Ashlyn serves as a Graphic Designer, Photographer & Illustrator for Simplemachine. Ashlyn attended John Brown University and graduated with a Bachelor of Science in Graphic Design with a Minor in Illustration. Ashlyn’s love of art & design started early in life, always being drawn to the mix of technology and art. Over her years of education, She has picked up many facets of creativity. Currently residing in Fayetteville with her husband Ryan and her pet rabbit Bilbo.
Logan handles the Social Media coordination at Simplemachine. Originally from McKinney, TX, Logan has a lifelong passion for fashion and art, which is currently being expressed by managing her fashion blog in her spare time and attending concerts. She loves spending time with family and her Boston Terrier, Boss. You’ll often catch her working on an oil painting at home, or visiting her favorite Italian food joint.
Our Mascot Layla
Layla is a basset hound/labrador retriever mix with platinum locks & large brown ears. She enjoys naps and frequent three-day sleeping binges. Layla is an avid television watcher, with her favorite shows being anything on the animal planet. What Layla lacks in size (vertically), she makes up with her personality. Layla can be seen around NWA with the team from Simplemachine in her Simplemachine tee. She loves hiking & going for a quick dip in Beaver Lake & other watering holes. If you see her around town, say hello, she loves a good belly scratch!