Plastic Surgery Clinic Marketing & Web Design
Potential plastic surgery patients are more well-informed than ever. They complete extensive research, and they consider factors such as pricing, past results, and convenience. The market is increasingly competitive, but it’s expanding rapidly. Today, many surgical, minimally invasive, and non-surgical procedures, services, and products are available. Plastic surgery professionals often include cosmetic ophthalmologists, OB/GYNs, and ear, nose, and throat doctors (ENTs). Many medical spas and prescription or nonprescription products are connected to the plastic surgery industry as well.
The experts at Simplemachine can help you promote your plastic surgery practice and provide comprehensive marketing services. Effective marketing is essential for attracting new customers and encouraging existing patients to consider new procedures, products, or services.
Here are some of the ways that you can use intelligent marketing to make your plastic surgery clinic more successful:
Advertise on Social Media
According to the American Society of Plastic Surgeons (ASPS), half of the plastic surgeons in the United States use social media in their professional practices, and those numbers are sure to increase. Plastic surgeons said that social media is an effective tool for marketing and patient education. Facebook is the most popular platform, but many people also use YouTube and Twitter.
Since the risks are low and forming a social media page doesn’t require a large investment, there’s no reason why you shouldn’t take advantage of this growing advertising method. Simplemachine’s marketing services will help increase views of your social media pages and encourage customer conversions.
Make Patient Experiences Exceptional
Exceptional customer experience is one of the most effective marketing tools for all businesses, including plastic surgery clinics. By making sure that the employees at your company provide excellent service, from the surgeon to the receptionist to the janitor, you’ll guarantee glowing reviews for your company on sites such as Facebook or Google.
According to Forbes, a survey of professionals by Euromonitor International found that about two-thirds of people consider improving the user experience to be their most important initiative in 2019. New technologies can make interacting with customers more efficient, factor customers’ individual preferences into apps and websites automatically, and help you maximize the effectiveness of your marketing services.
With quality content, you can prove to people browsing your website or your social media page that you’re an experienced expert. Search engines also value accurate information in a variety of forms. Adding images, infographics, blogs, uplifting personal stories from patients, and other content will attract viewers and increase your search engine optimization (SEO) rankings.
Be Aware of Industry Trends
You should focus on marketing for procedures that are becoming more popular. Keeping up with the latest trends can help you increase your overall revenue and your income per patient. For example, ASPS statistics show that lifts have become much more popular since 2000:
- Breast lifts are up 89 percent.
- Lower body lifts have increased 3,973 percent.
- Upper body lifts have increased 4,959 percent.
The top cosmetic surgical procedures in 2015 were:
- Breast augmentation
- Nose reshaping
- Tummy Tucks
- Eyelid surgeries
The most popular non-invasive procedures were:
- Botulinum toxin type A or Botox injections
- Chemical peels
- Soft tissue fillers
- Laser hair removal
Use Emotionally Compelling Ads
Emotionally compelling ads can evoke feelings of happiness, achievement, and self-love in viewers. They can drive many audience members into action. Whether they’re shown in print, TV, social media, your practice’s website, or another medium, they can convince people that now is an ideal time for an elective cosmetic or reconstructive procedure.
Strategically combining as many advertising methods as possible will increase your chances of success and help you reach a wider audience. However, you should have your content checked thoroughly by an expert to avoid inaccurate or substandard ads. Make sure that your advertisements are positive, with clear calls to action. Use Google AdWords to display information about your practice next to content that your patients tend to be interested in. Keyword-based ads can increase engagement and make your marketing more effective.
You should always remember that individuals considering plastic surgery aren’t looking for a particular procedure like nose reshaping. Instead, they want a way to improve their appearances and their self-esteem. People will only buy services from professionals they trust. Fortunately, you can increase trust from patients with positive testimonials, comprehensive training, and extensive experience.
Simplemachine is a family owned and operated digital marketing services and web design agency in Bentonville, AR. We have the knowledge, talent, and experience needed to increase your plastic surgery clinic’s success. We can spread your message to the right people and help your brand become popular. Simplemachine will pay attention to your goals, locate your target market, and create a balanced, detailed marketing services plan for your plastic surgery clinic. Contact us for a free consultation. We pride ourselves on our work ethic, and we work hard on all of our projects to make sure every client receives outstanding results.