If you have been in business for any amount of time you have no doubt heard that content marketing can help build your brand. Content marketing agencies have sprung up and are doing excellent business helping companies get their message out to eager consumers.
But one area many businesses overlook when it comes to content marketing is sales. The goal of any good content marketing strategy should ultimately be to increase your sales. When you are interviewing content marketing agencies, ask them how their strategy will help you increase your customer base.
There are five main ways in which content marketing can help increase your sales.
If you want to make more sales the first thing you must do is generate qualified leads. By using specific pieces of content, like e-books, white papers and other downloadables, you can easily single out those prospects who are interested in what you have to sell.
Each piece of content you publish should nurture the prospect on to the next step in the buying process. This puts the customer in control and allows them to make a buying decision at their own pace.
Increase Web Traffic
The content that you make available for download are only one part of your content marketing strategy. By posting fresh, relevant content on your business blog you can build a steady stream of traffic to your site.
These visitors can easily enter your sales funnel and, in time, become loyal customers. The key is to provide them with information they will find valuable.
Higher Search Engine Rankings
As Google continues to tweak its search ranking algorithm, your website’s content will play a bigger role in your ranking. According to Retailing Today, 81% of all shoppers conduct online research before making a purchase.
Because of this your content marketing strategy should dovetail in with your SEO strategy.
Since so many consumers are conducting online research, you should use this fact to produce educational content. The more informed your prospects are, the more confident they will be in making a buying decision.
Your educational content should not just be about your company or product. Provide current information about your industry. Show your prospects how your product will benefit them. What are some mistake people make when buying a similar product? Provide them with solid information and they will come back to your website over and over again.
People like to do business with people they trust. By providing your readers with valuable content you will quickly become a trusted voice in your industry. By becoming an industry authority word of mouth will spread quickly and your sales will surely increase.
As competition between content marketing agencies increases you need to see a real return on your content marketing efforts. You should look at every piece of content your post as salespeople for your business. When done correctly content marketing is a cost-effective way to increase sales and your bottom line.