Advantages of Google Adwords for Small Business
If you own or manage a small business, you can benefit from Google Adwords. Also known as Google Ads, Google Adwords helps your company pinpoint the individuals who need or desire the product or service you sell. This is exactly what your business needs to connect with new clients who are interested in your products/services. Let’s take a closer look at the merits of Google Adwords for small businesses.
Google Adwords is Easier to use Than Most Assume
There is no reason to be intimidated by Google Adwords simply because it is somewhat technical. This inbound marketing tool has been designed so people of all technical acumens and backgrounds can use it with ease. However, it will certainly help to have a group of experienced Google Adwords aficionados in your corner to lend invaluable assistance. Our team is here to help you get the most out of this marketing tool.
Google Adwords is centered on “buying” specific words and budgeting for their use. Businesses bid on keywords specific to their industry, niche or local. It is quite possible particularly popular terms will cost upwards of $50 per click. Keep in mind, these are clicks as opposed to actual conversions of prospects into paying clients. Consider a situation in which the initial search terms you try spur a considerable number of PPC ads. If this occurs, keep the faith. Shift toward a more localized and specialized approach. Even if you cannot land the top keyword on your list, opt for one that is fairly similar and you will find it really does move traffic in your direction.
Focus on Targeted Keywords
Invest the time and effort necessary to refine the specific keywords that are optimal to your business. Improve the quality of your keywords and that much more web traffic will move in your direction. In fact, Google Adwords even makes it possible to “go negative”. This means if you sell vegan food, searches for meat or dairy-based food will not help your business. As a result, it is worth considering making search terms involving meat and dairy as negative keywords for your company so you can zero in on your target audience.
Check out the Competition
When selecting words for your Google Adwords campaign, take a look at what the competition is doing. Consider whether bidding on the same or similar words would help steer web traffic in your website’s direction. As long as the merit of your product or service is superior to that of the competition, all you’ll need is an equal number of clicks stemming from Google Adwords to develop invaluable inroads with prospective clients.
Strategically Redirect Those who Click
Choosing the right Google Adwords is only half the battle. The other half is displaying something of value to the interested parties who follow through with clicks. Make sure you get your money’s worth for each click by showing interested parties informative product or service pages. This way, those who click won’t have to search for the product or service on your homepage. Rather, they will be redirected directly to the page featuring the value offering in question, making it easy to follow through with a purchase.
Simplemachine is on Your Side
If you are looking for ways to connect with new customers, look no further than Simplemachine. From Google Adwords to other components of inbound marketing, our experts are here to help you establish lasting bridges with new customers. We also perform web design, e-commerce web design, graphic design, SEO, WordPress hosting and more. Contact us today to find out more about our services and schedule an initial consultation.