Headquartered in Bentonville, AR, Simplemachine has established itself as the go-to online marketing agency for business owners in the greater Arkansas area. We are always helping small businesses get their voices heard on the internet. Whether that’s through content marketing, Google AdWords, SEO, or other forms of digital marketing, we can help you gain an edge on your competitors.
If you’re just getting to know us, here are some quick facts about our agency.
We Are Family-Owned, And We Are Local
Simplemachine is a family-owned web design and internet marketing company that exists primarily to help connect businesses to their customers. We take your marketing messages and place them in front of your ideal audiences at the right times for maximum effect. It’s a simple strategy that has helped thousands of businesses gain more customers, close more sales, and expand their online presence.
The best thing about us, however, is that we are local! This means two things. First, having been here long enough, we are aware of the challenges faced by Arkansas businesses. We too have experienced these challenges. We’ve had to overcome them to get to where we are. So, we are in a better position to help fellow local businesses. This is reflected in our pricing. Unlike the big agencies that want to transfer their large overhead to clients, we have minimized our overhead and therefore can offer the same services at a much lower cost.
Secondly, being local means that we have a place for every Arkansas business – big or small. It’s one of the virtues of local businesses – you help each other grow. To this end, we service all businesses, from start-ups to mom and pop boutiques. Whether you’re an online store owner, an auto repair shop, an HVAC company, or a roofing company, we will hold your hand and help you master the core concepts of online marketing. We will also provide you with the tools and technical support to help you grow your business profitably.
For an online business to be successful, you need a combination of several tactics. At Simplemachine, we offer the six key services that should set you up nicely for success:
The very first step in establishing an online presence is getting a website – an excellent website, specifically. The reason is simple. In the digital world, the website is like the front door to your business. Without it, no one would be able to come in and buy. If it’s ugly, a majority of potential customers might overlook your business in favor of your next door competitor. So, you must start by building a functional business website that can consistently attract visitors, convert leads, and close sales.
At Simplemachine, we build some of the best business websites around. Our sites aren’t just impressive aesthetically; they are:
- Well structured, and
- Easy to navigate
Be sure to check out some of the videos we’ve linked to verify this. The websites are built with WordPress, a user-friendly Content Management System (CMS) that will make your work easier than you imagined. We also offer responsive design to help you provide awesome customer experiences across devices.
With the website in place, the next step is to engage in a vigorous SEO campaign. Most people still don’t understand the purpose of SEO. Search Engine Optimization (SEO) is the only way to gain meaningful visibility on search engines (Google, Yahoo Search, Bing, etc.). This visibility is critical because 70% of online browsing starts on search engines. In other words, if your website isn’t appearing on top Google result pages, you’ll lose about 70% of potential traffic.
If you’re based in Arkansas, we can be of help. Let us help you steadily climb to the top of search results for your keyword. You’ll:
- Get more site visitors
- Gain higher brand credibility
- Get more conversions, and
- Make more sales
Content is the medium through which marketing messages are passed. If you want to inform your customers about your discounts, you’ll use content. If you want to educate them about a new product, you also need content. We have a professional team in place to help you create well-thought-out, targeted content that will resonate with your customers.
We provide all the popular types of content marketing, including:
- Video creation
- Article posting
- Social media syndication
- Social networking
- Infographic design, and
- Video marketing
You just give us direction then continue working on your business as we create/design and post these pieces of content on your behalf. You won’t regret it. Studies show that content marketing has an ROI that is higher than email. Currently, email has an ROI of 3,700%.
Google AdWords Management
The Simplemachine Online Marketing Agency also provides AdWords management services. AdWords is the Google advertising platform where you create ads and, with the help of Google, get these ads in front of your target audiences.
There are a few benefits of using AdWords:
- It is the most measurable form of digital marketing
- You are your own manager; you spend what you wish
- The strategy is highly flexible and scalable
- AdWords delivers fast results – faster than SEO
- It has a decent ROI, currently $2 for every $1 spent
At Simplemachine, we will work closely with you or your marketing team to further improve the ROI. This can be done by, among other things, excelling in our keyword search, resulting in a higher quality score, higher ad rank, and ultimately lower CPC.
Social Media Marketing
As social media makes its mark on marketing, more businesses are choosing to actively run social campaigns to widen their reach. Social media marketing is beneficial for four reasons. It:
- Increases brand recognition
- Improves brand loyalty
- Allows you to penetrate new markets, and
- Can boost your conversion rates
Again, the Simplemachine online marketing team in Arkansas has both the tools and skill to help you successfully run any social media campaign. It doesn’t matter if you want to include multiple social networks in your campaign. We have up-to-date tools to help you track and further build your social presence on multiple networks simultaneously.
Whenever you’re branding or re-branding, you can also count on us to deliver your messages uniquely through striking, professional-looking graphics. Good graphic design can be the difference between a customer and a missed sale. When your logos are attractive and immediately stand out, consumers are more likely to buy from you. Why? Because good graphics appeal to our inner senses!
Good graphics can also make the case for your professionalism. Poorly designed logos are often seen as amateurish. It gives consumers a hint that your products and services might not be professional either.
Quality graphic design can also:
- Help with brand recognition
- Create recall
- Build your image, and
- Create goodwill
At Simplemachine, we create graphics that will win you customers time and again.
If you’re ready to dive in, give us a call or fill our contact form and let’s get to work! You’ll be glad you chose us.