Posted November 7, 2017

Content is King

You may have heard this phrase before when discussing SEO or online marketing with a friend or colleague. In the eyes of Google and other search engines, content is everything. So what is content marketing? Content marketing can be defined as a strategic online marketing approach to creating valuable and relevant content for your business and distributing it across the internet. This approach helps to gain awareness of your brand, attract your specific audience or demographic and ultimately gain more paying customers to your doorstep or online store. Content marketing is the art of reaching your customers, identifying with their needs or interests and communicating with them without selling. Content marketing is a continuous effort that should always be a part of your overall marketing strategy.

The goal of content marketing is to reach the right customers at the right time. Through blogging or writing articles and posting these articles to your website (& social networks), this allows for search engines to recognize relevant information coming from your website on a certain topic (your service or product) and take note that you’re an expert in your field. Thus, when a customer searches for your services or product, you appear at the top of the results. However, in the competitive and oversaturated internet world, content must mean more than a blog post, tweet or status update. Content must be viewed as an asset for your business and must answer the question – Is this solving a problem or achieving a business goal? With the help of Simplemachine, your business can produce the content it needs to stay relevant and authoritative in your industry.

Here are just a few of the content examples we can create and distribute for your business:

Blogging or Article Posting (Weekly/Bi-Weekly/Daily)
Slideshow/Video Creation
Video Marketing
Infographics
Social Media Syndication (Posting Your Content Across Social Networks)
Social Networking (Outreach)

Did You Know?

Every time a new blog post is published on your website, a new searchable URL is added to your website.
Publishing a new blog post just once each week for a year will add 52 new indexable, searchable URLs to your website. This creates 52 new ways people can find you online or 52 new opportunities to show up in the search engine results when someone is looking for what you do.
Publishing twice a week adds 104 new indexable, searchable URLs to your website, which is the same as adding 104 new opportunities for a potential client or customer to find you online.
Publishing three times each week, adds 156 new indexable, searchable URLs to your website, which is the same as adding 156 new opportunities for a potential client or customer to find you online.

Contact Simplemachine Today!

Posted June 21, 2016

In Content Marketing

Content Marketing

Digital marketing strategies revolve around two long-term investments for your business. In the first tactic, a push towards social media attracts brand awareness and engagement through real-time interactions with consumers. The second tactic, content marketing, involves building a diverse foundation of information that continually drives traffic to your site.

The content marketing ROI is an investment in the future of your company that pays dividends far longer than any other marketing expense. The low cost to get started and maintain a content marketing program means this strategy is available for almost any business.

What is content marketing?

Content marketing is a collection of blog posts and articles that discuss issues that affect your customers. For instance, a gardening tool company may post information about the best plants for certain types of soil, while a clothing company may want to discuss seasonal fashion trends.

How does the ROI on content marketing manifest?

Today’s consumers are bombarded with advertising and marketing messages everywhere they go online, and they are acutely aware of when they are being sold a product or service. The hard sell approach only causes a consumer’s defenses to rise, blocking the message from reaching its target.

Content marketing is a more subtle approach. It offers consumers information that they really want, without thrusting ads in their face. Your content simply presents information, then points out how your company can help the consumer solve an issue or problem that drove them to your page in the first place. That gardening company can include a call to action that reminds customers to purchase the right tools before gardening, or the clothing company can remind customers of their own latest creations.

What are other content marketing ROI opportunities?

The beauty of content marketing is that it is the most efficient of all your marketing strategies. Unlike other means, such as television/radio/print ads, email, social media, and more, content marketing:

Establishes a web presence that drives customers to your site and your pages as long as the posts remain live
Increases the search engine ranking of your site through more indexed pages
Supplements other marketing efforts by creating sharable moments you can use in your email and social media campaigns

Businesses in every industry are realizing the power of content marketing and harnessing the continual dividends the strategy offers. Contact SimpleMachine to learn more.