While you may be considering one of the many simple options for building websites (Squarespace, Wix, etc.), there are benefits to using a professional for designing a website that can’t be replaced. Website builders work well for small-scale use, but most businesses and professionals are better off paying to have a custom website built.
Website builders have gotten better over the years, but they will always come up short when it comes to customization. While the available options in website builders are constantly growing, they’re still fairly limited. Sites like Squarespace are made to suit a wide range of needs, meaning they can never fully replace a professional who carefully considers aspects of design and user-friendliness that are specific to your business’s needs when designing a website.
Just as important as having a visually appealing website is proper search engine optimization. SEO is the process of improving a website’s position in search engine rankings. If client’s searching “barber Los Angeles” are unable to find your website, all of the time and effort spent making it look good is all for naught. A website designer can examine your business’s niche (and the keywords associated with it) and implement an SEO plan to improve your rankings. Unless you have knowledge of designing a website, this isn’t something you can do with a website builder.
If there’s one constant in the world of technology, it’s change. If you frequent a website for a bit, you’ll probably see them add features or make changes to their layout. Many websites used to heavily utilize flash elements for landing pages and other elements, a practice which is now avoided to speed up page loading times. By hiring a designer, you’re paying for someone whose job largely consists of keeping up with the latest trends in design and usability. Easy-to-use website building services can’t be updated with the same constant knowledge that a professional designer can.
As is generally the case, you get what you pay for by hiring a professional. If your budget permits, you’ll get a better product with an expert design firm. A professionally built, custom website can be a difference maker for your business. To learn more about the benefits of hiring a professional to build your custom website and get a quote, contact us at Simplemachine today.