Dental Office Marketing & Web Design
Marketing has changed. The era of traditional channels such as TV and radio are over. Today, partnering with social media and online marketing companies are where real ROI is found.
Dentists shouldn’t be left behind this time. The industry has lagged behind in several tech areas, an oversight that has caused practice owners a lot of money. You need to hop aboard the digital marketing train to avoid being left behind even further.
In this guide, we look at ways digital marketing can elevate your dental practice, the top digital strategies for the dentistry industry, and why you choose Simplemachine to run your digital marketing campaigns. But first, what is digital marketing?
Definition and Key Stats
Digital marketing refers to the promotion of business products and services using digital media. Digital media here means Social Media Marketing (SMM), Website Design, Google Adwords, Search Engine Optimization (SEO), and other online advertising platforms.
The first internet ad, meanwhile, was posted on October 1994 by Wired.
From that point, the industry has grown exponentially. By 2016, more than 62.9% of the global population had mobile phones, with Smart Insights projecting that figure to reach 67% (or more than 5 billion users) by the end of 2019. The number of people with access to the internet has increased significantly too. Currently, according to multiple sources including Statista, more than 55% of the world’s population has access to the internet. This translates to around 4 billion people.
The most exciting news, however, is the number of people that form their opinions and make important decisions with the help of information from the internet and digital marketing messages in general.
According to a recent HubSpot study, more than 60% of digital consumers rely on the internet to find the information they need to make final purchase decisions. Whether they’re looking for a new dental service provider or a specific dental product, six in ten internet users will conduct a search online to help them arrive at the best decision. As of 2017, more than 56% of these consumers had made a purchase online!
Conversion rates are extremely high in the dental industry, with conversions being the act of a visitor taking the ad’s desired action, such as calling the business provider, signing up for a contest, filling a contact form and so forth. Since a majority of dental practices are looking for these calls, inquiries, and all forms of profitable contacts, you can see how important digital marketing strategies can be for your business.
4 Specific Ways Digital Campaigns Can Boost Your Business
The following are four main ways your dental practice can benefit from digital marketing strategies;
- Stake a Claim of the Digital Market
As we’ve already seen, the digital market is consistently growing. For instance, currently, more than 4 billion people use the internet, and 60% depend on it to make purchase decisions. That’s an incredible 2.4 billion people looking up to the internet for purchase-related decisions. You need to take advantage of this incredible potential.
- Engage Current and Future Customers
You also need digital marketing to engage your existing and potential customers. How do digital channels enable this? Simple, they give you a platform to keep in touch with your audience at every stage. You can use social media to keep your products and services top of their minds and blogging to educate and remind them that you’re an expert in the field. Digital platforms such as social media can also help with social proofing. Social proofing is where more people choose to follow your brand because a lot of people already associate with you.
- Manage your Reputation
Another reason you need to embrace digital marketing is the opportunity it gives brands to manage their image. Reputation is everything. In business, a respectable brand name will easily propel you to success. On the flip side, a tarnished image could spell doom for your future. Digital marketing channels, especially blogging and social media marketing, can help you build a strong brand image.
- Advertise on Different Platforms
Finally, digital platforms can also be used for paid advertisements. Most digital platforms such as Facebook, Instagram, Google and LinkedIn now offer this service, and there are even dedicated companies out there such as Simplemachine to help you run profitable advertising campaigns.
Digital Marketing Strategies to Prioritize for your Dental Practice
There are many different ways to market and promote your business on digital channels. However, not all the channels promise significant returns for dental practices. The following are some proven channels that you should prioritize;
- Content Marketing
The value of content marketing cannot be overstated. The internet is all about information and that information can only be presented in the form of content (including words, videos, and images). Content marketing helps businesses create purposeful content with the aim of informing, educating, and convincing the target audience. If done well, this strategy alone can feed your business through SEO for years to come.
- Paid Advertising
There are three primary paid advertising channels that dental practices should consider; search, display, and social. But is paid advertising really worth it? The answer is – absolutely! Paid advertising such as CPC or Cost-Per-Click Advertising works tremedously in the dental business to continously drive new clients to your practice, and with a focus on ROI, Simplemachine will maintain a profitable campaign for you.
- Email Marketing
This is yet another potential source of leads and sales for dental practices. There are currently over 3.8 billion people with email accounts. Gmail alone has at least one billion active monthly users. Email marketing allows dental practices to reach these people with customized marketing messages, in their inboxes.
Finally, dental practices should also take remarketing and retargeting very seriously. Following your past web visitors around with targeted ads has been found to increase Click Through Rates (CTR) by up to 1,000%. It also increases the likelihood of purchase by 70%. We highly suggest implementing a remarketing strategy for your dental office.
You should choose Simplemachine for your digital marketing activities because we are experienced industry professionals with the resources, including skill and workforce, to deliver on any digital marketing campaign goals. Additionally;
- We can work with anyone in the United States
- Our prices are fair
- Our Customer Services & Responsive Support is unmatched
Contact us Today
Don’t wait. Don’t watch as your dental practice misses out on significant gains. Contact us today at 877-524-6325 to discuss and develop a digital marketing strategy for your practice.