Does your Website Design Match How your Customers Buy?
A website is a consumer’s number one source for information
“Seventy-two percent of Millennials research and shop their options online before going to a store or the mall. Two-thirds of Americans 50-plus buy from e-retailers online.” – CMO.com
The fact is–the number one source of information when deciding to buy or not to buy a product is the internet. E-commerce or not, having a website built towards how your customer base wants to buy, engage, and learn about your services is more important than ever.
Mobile-friendly and responsive design websites favored by Google
Earlier this year, Google released an update than others are called“Mobilegeddon“. This update favored sites that were mobile-friendly or responsively designed.
This means when it comes to how your website is designed, having a mobile-friendly, better yet a responsive (automatically resizing) design website is crucial.
So what does this mean for you?
Ask yourself these questions:
- Do you find yourself ever receiving calls for simple (no-brainer) information like hours, services, how to buy, etc.?
- Have your sales goals been missed (or nearly-missed) throughout the past year or two?
- Have you seen a surge in competitive growth?
- Do customers contact you confused in how to find something?
- Do you know how much of your traffic comes from mobile devices?
If you answered ‘Yes’ to any of these, it may be time to consider a responsive design website.
What can a responsive website design do for my business?
It could help strengthen the relationship between you and your customers because they can access your design website, anywhere, anytime, and on the devices they choose to use.
It could help your website be found more. Matched with a content and SEO strategy, a responsive design website thanks to the Google update is favored over non-mobile sites, thus helping you rank higher in search.
It could help grow brand awareness. Again, matched with a content and SEO strategy, being more accessible through devices can help your brand’s story and services be more easily understood. Thus, helping lower the number of unnecessary customer service calls.
What makes a responsive website design a true success?
Simple–content and SEO.
As mentioned before, a content development strategy is key to having a successful website. Google not only favors design websites that are mobile-friendly, but those that are seen a trusted and resources. This means, your design website cannot just be an online brochure with services listed out, a contact form and some pictures. For true success, a responsive design website has to provide content deemed valuable by its target audience.
Think of it this way. Imagine two dental clinics, both with responsive design websites.
The first simply has their brochure, hours, general services, and a contact number. The second has their brochure, hours, services, a contact number, but also a blog of tips and tricks, a how-to page, a schedule an appointment portal, and blogs from their dentists. Which design website sounds more appealing and trustworthy to you?
Conclusion: responsive design website must have a content strategy
No longer do we live in the days or cookie-cutter, empty websites with spam-like SEO. Today, responsive design websites need more depth. A content strategy can help ensure you are providing your customers with the information they crave. Plus, it will help you stand out amongst the competition.
Interested in learning more about responsive design websites?