Does Your Website Need More Traffic? | Web Design Services NWA
When you get a company to create a website for your business, you aim to build brand awareness and to promote your product and or service. This can be done by website marketing and using your social media platforms to link back to your website. A website for your business creates a destination where all your customers and clients can ask questions about your product/service. To help drive more traffic to your website, using content creation and social media are great tools to use.
Content is Still King
When you want to drive traffic to your website, one option to look into is to invest in blogging, which is adding new, unique content to your website on a monthly basis. Yes, you will have users reading your blog so make sure they are informative and relevant, but the blog articles are really for Google and to help you rank better in the search engine. When blogging, you need to target long-tail keywords. This is because they have the probability of ranking higher on Google as compared to short keywords. When building out your website, you need to structure your content in a hierarchy and logical way. This is to improve its visibility and SEO optimization. Ensure that you start with the main idea and then branch out to other ideas. Use the different approaches to back up the main idea and make it relevant. When blogging, you should also create backlinks to your website. There are three types of backlinks that you can use to drive traffic on your website. You can use internal links, which link your website from some of your posts.
Also, you can use external links, which link your posts from outside posts. This drives traffic from other posts to your websites. Also, make use of affiliate links and social media sites. This is the creation of backlinks from other sites.
Distribute the keywords evenly and naturally throughout your article. Blogging should be a full-time thing; this means that you need to create new content very often. This will keep your website relevant. Make use of high-quality pictures to promote your products. Also, your presentation should be excellent to ensure that your customers can enjoy reading your website.
Utilize Your Social Media Profiles
Most people forget to use social media to promote their business. When you create an active business social media page, you’ll be amazed by how much traffic it can drive to your site!
Almost everybody has a social media account, such as Facebook and Instagram. Make use of these social media platforms to market your business and drive traffic to your website.
When creating content for a social media page, make your message short. It should be straight to the point, so it’s something that people can understand. When people are using social media, they want to relax and not spend hours reading your blogs. Also, you need to update new content every once in a while. This is to ensure that your followers are updated and they know when a new product is available. Also, this keeps your social media page active and your website relevant. When you have promotions and discounts on your products, posting it on social media allows your followers to know about it first. This is a fast way to communicate and keep your customers updated. You can create backlinks from your social media to your website. Someone can go to your website by using these backlinks. This drives traffic to your website, and you get potential customers. Moreover, social media helps you improve your customer service. How you relate to your customers is what dictates if they will come back to your site. You can answer some of their questions and concerns.
Also, if they have any concerns about the product, they can always ask you on social media. This creates a significant relationship between customers. This can help drive traffic to your website as people will relate to your brand. Additionally, the use of social media improves your SEO optimization, which helps your website rank higher on Google.
Drive more traffic and potential customers to your website by investing in blogging services, and the use of your social media. Contact the experts at Simplemachine for website development, SEO optimization, and content marketing today!