Content marketing is any marketing that involves the creation and sharing of media, and publishing content in order to acquire/retain customers. According to the Content Marketing Institute, over 80% of brands use it. Would you believe that only half think that they are using it the right way? In a few short steps, you can have your content marketing plan implemented and gain a few tips from a company that can help with any content marketing needs you have.
Where do you begin with Content Marketing?
Use your downtime in the morning, grab your coffee, and brainstorm ideas for your content marketing strategy. Whether you are sitting at your laptop researching ideas, or just jotting down answers to questions asked previously by customers, this is a great way to get into a routine of creating content for your blog posts.
With that being said, keeping track of your ideas is the best way to create engaging content. Voice memos, note-taking apps on your smart phone or pen & paper are your best tools when keeping track of content ideas. Instead of scratching your head and wondering what you should write about in the morning, you will be able to look at a list of questions and ideas and jump right in.
Its starts with a blog
There are many different ways to connect with customers, but having an engaging blog is the most effective. A blog adds new, and exciting content to your website weekly, and it will lead to an increase of traffic.
Answer questions that concern your customers
Q&A forums on company websites are often the most read. Therefore, you want to make sure that you show your customers why you stand out from the rest, and that means answering the hard questions. Do not be afraid to talk about the pros & cons of using your company over a competitor or tackling the issue of price. Being honest and upfront in this section will attract customers and keep them engaged.
Try different methods to attract other demographics
Let us take content marketing one-step further. Blog posts are the bread and butter of content marketing, but you can utilize other methods to attract customers whom you never thought would take the time to click a link to your website. Depending on where your customer is in the buying process, they gravitate toward different types of content.
Let’s put some pep into different types of content marketing! You can utilize one or a few of these ideas on your website or blog posts to drive in traffic from different demographics.
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• How to guides
It takes time to get into a rhythm when you start out with content marketing, and in time, you will see why it’s a key ingredient. There are plenty of aids online to help you when it comes to your content marketing plan, but finding the right source for your business is as easy as visiting www.simplemachinedesigns.com