Interactive Content Makes Waves in 2015

Are you looking for a fun and interesting way to build a client base for your website? Perhaps you’re new to online business, and you’re seeking tends in marketing with proven results. Either way, interactive website content is a trend that is making major waves in 2015 for good and sound reasons.

Have you ever wondered why sites like Buzzfeed are getting so many hits and recurrent visitors? It’s because they allow visitors an opportunity to interact with what they are viewing. They give quizzes, puzzles, and questionnaires that allow a viewer to involve themselves in what is going on in front of them. Now, the important question here is: What does this have to do with my online business? And the answer is- a lot! So, how might you take this idea and turn it into something that might benefit your online business? The good people at Simplemachine can help you out in a number of ways. These are just a few of the most obviously beneficial:

1) Calculators:

There is nothing quite as reassuring to potential investors and clients as giving them hard facts and numbers. With a calculator, you can show your clients what sort of return they can expect from an investment with you or the use of your services. This gives them the ability to do a side-by-side comparison to their current numbers, while showing them how they would benefit from your services in real numbers.

2) Polling:

Which company would you rather do business with? The one that offers their services with little communication, or the one that values feedback from its customers? Like most consumers, you would probably choose the latter. And polling is a great way to show your customers that your company listens to what they want and keeps it in mind when developing your products and services. Now, with a poll, it is important to remember that you’re adding two pieces of interactive content to your site; one which takes their input, and one which reveals input from other clients like themselves. According to the folks at Convince and  Convert, “If it is an intriguing poll, both of these pieces may end up going viral, which is an added bonus.” Plus, it doubles their interaction with your site by its very nature. Another added bonus!

3) Interactive Video Marketing:

Let’s face it. With normal, static videos, your client will likely use it as background noise unless they’re already interested in what you have to offer. On the other hand, if you throw in interactive hot spots and allow them some measure of control over what they’re seeing, you will statistically see more hits on your site and more interaction with your potential client base. Furthermore, if you make both the content and these changes interesting, they will likely tell their friends. And this is an excellent way to create that incredibly effective word of mouth advertisement.

According to polls done by Marketing Land, when it comes to content effectiveness at educating the buyer, 48% of those pieces listed as “somewhat effective” were interactive pieces, and a vast majority of that which is listed as “very effective” were interactive. This is a trend that seems to be quickly becoming a mainstay in the market. And those who wish to see a rise in their outreach are usually pleased by the results.