MARKETING YOUR RESTORATION COMPANY ONLINE
Marketing your restoration services? Take advantage of a handful of options that not only boost exposure to potential customers but are also inexpensive to implement. At Simplemachine, we want to make sure your restoration company not only has a large Internet presence but that you target the correct key demographic as well. So, while we’re available for all possible marketing solutions, here are a handful of excellent ideas to consider. Some marketing points you should look into for your restoration business include:
- WordPress Web Design
- Google Adwords
- Content Marketing and Blogging
WordPress Web Design
WordPress is the website design platform of choice for us at Simplemachine. Search engines love WordPress. It comes with a streamlined Web design, which removes unnecessary coding. A clean website decreases load time and eases crawling for search engines. Boosting your search engine optimization (SEO) is a valuable practice. A fast-loading website is proven to maintain more visitors with a reduced bounce rate (the number of visitors who immediately leave the page). Plus, with WordPress, you have the ability to add different plug-ins. No matter what kind of website you’re planning, we can help customize it with WordPress.
Looking for a way to advertise your website on Google affiliate websites? If so, Google Adwords is the way to go. Google Adwords takes designated keywords you select and places advertisements on similar websites using these keywords. Understanding how to use Google Adwords does take some time. Keywords continually evolve, so what might work today may not work a few months from now. Simply guessing at possible keywords is a recipe for expensive marketing without any results. You want professional, experienced online marketers who can assist you with these particular services. At Simplemachine, Google Adwords is one marketing feature we have focused on since the creation of our company. We monitor trends to identify the best keywords for your restoration website.
A second element of your Google Adwords is to keep it locally oriented. Potential customers will want assistance in restoration on the other side of the country. These visitors, while nice, do your business no good and may actually cost you money as they click on created advertisements. You only want viably potential customers clicking on your advertisements (as you only pay for the advertisements once someone clicks it). We make sure to implement locally based SEO features so your website ranks highly in local searches.
Content Marketing and Blogging
Blogging is an excellent form of content marketing. Not everyone is a writer, however. You don’t need to be the next John Steinbeck to create a high quality, readable blog, but you do need to have a focused topic and dedication to regularly putting out a blog. At Simplemachine, we’ll help you with this. A regular content blog keeps your website continually crawled by search engines, which in turn helps maintain—if not boost—your SEO ranking. Additionally, when someone searches for restoration tips and finds your blog, it brings in new possible service clients.
Simplemachine is here to help increase your marketing exposure online. You can do this in many ways, but before getting too deep into the process, focus on the basics. These three basic marketing options help increase exposure, boost search engine rankings and bring in more desirable Internet traffic. So, if you’re ready to see a dramatic boost in your Web profile and quality traffic, give us a call or email us today.