EZ-FLO® International, Inc.

Our Eastman brand products have for more than 50 years been synonymous with a premium quality appliance and plumbing connectors that are trusted by generations of professional installers, plumbers, and consumers. Today, every product EZ-FLO Eastman manufactured carries a long history of quality and innovation.

Project Challenges

By owning and operating state-of-the-art facilities and fabrication, Ez-Flo is able to ensure that each product meets the highest quality standards. With extensive experience in the design, engineering, and manufacturing of quality plumbing products they are committed to exceeding the highest level of manufacturing quality standards.

With having thousands of products, the main goal of dating their website was tied into the functionality of their e-commerce platform. Their site plays to the role of an online catalog for non-members and gives members the ability to order online with exclusive perks.




Project Solution

To accommodate such a large volume of products, Simplemachine built their website on the WooCommerce platform. WordPress is hugely popular for WooCommerce due to its flexibility and functionality. Millions of companies choose to use WordPress because it provides the best basis for their websites. It is quick, secure and user friendly.

Responsive Design

Responsive design can help you resolve a lot of website problems. It will make your site mobile-friendly, enhance the way it looks on both large and small screens devices, and increase the number of time visitors spend on your site. It can also help you improve search engine rankings.

Contact Simplemachine

Do you have a wide variety of products for sale online? Contact Simplemachine to learn more about WooCommerce custom websites and how we can help your business flourish.