Many small business owners are aware of the value of content marketing through blogs. But are you promoting your blog on social media? Social media is a great place to promote your blogging presence and to engage your audience with quality content. One huge benefit of promoting your blog through social media is that it enhances the blog’s SEO. Google and other search engines take social media presence into account to determine their rankings, meaning that a blog promoted on social media is more likely to show up in search results. Social media also enables you to promote your blog to your specific audience to drive up engagement and traffic on your website. Check out these tips for promoting your blog through social media, and if you aren’t blogging yet, check out our blog to read some great blogging tips and learn more about our content marketing services!
Link to Your Blog on All Your Social Media Profiles
After you have established your business’ blog, the first step to promoting it on social media is adding the URL link to your profiles. Twitter provides a place for a blog link, and on Facebook you can add the link to the “about” section.
Don’t Overlook Pinterest
Although Pinterest is more known for visual content, it is also a great place to tease and promote your blog. Use your blog’s header image for the Pin along with an excerpt from your blog. You can also easily organize your blog posts by theme using Pin Boards. For example, you could divide your content into themes of blogging tips, social media skills, and web design.
Promote Your Blog Content on LinkedIn
LinkedIn Publisher can host your blog content, but the best way to get eyes on your website is to only share excerpts from your blog with links to the original source. LinkedIn is a great place to promote your blog to other professionals and to position yourself as a knowledge leader in your industry.
Mention Your Blog in Social Media Conversations
When interacting with other social media users, mention your blog posts that are relevant to the conversation. Whether you are interacting with customers or other professionals, adding your blog to the conversation can add authority and credibility to your online presence.
Put these blogging tips to work for you and watch your business grow!
Simplemachine can help you promote your business through blogs, social media and website design. We have the tools and skills to help your business reach and your goals. Contact us today for a free consultation. It’s simple, we want to see your business grow!