The Top 4 Social Media Trends to Follow Right Now in Dallas | Dallas Marketing

Social media is constantly evolving, and in order to stay relevant to your customer base as a business owner, you need to stay up-to-date with the latest trends and developments. Properly leveraging social media for business ensures you have favorable lead-to-revenue conversions. Being active on social media as a business owner has limitless advantages. In today’s digital world, being on social media has become a necessity for businesses in Dallas. Marketing and social media go hand-in-hand since many customers can easily be interacted with via social media platforms. Being aware of social media trends in Dallas enables you to stay on top of things, and ensures that customers choose you over your competitors.

1. Live Video Streaming 

Live video streaming is a popular social media trend in Dallas, making it a crucial part of social media marketing strategies. Live video content is likely to be viewed by more people than blog posts and social media posts. Many customers today prefer watching videos rather than reading posts. Ensure you regularly post live videos on your social media pages as part of your brand marketing strategy. Implementation of popular social media trends identifies you as a leader in your specific industry.

As a business, broadcasting live videos gives customers a first-hand experience that guarantees personalization. When customers feel you are running a transparent business, they are likely to choose you over your competitor. Sharing videos mean interacting with your ideal customers, which is bound to increase your leads and revenue streams. Consider getting on board with leveraging live video streaming as this will increase your business’ popularity in Dallas. Even as a thriving business, using the latest social media trends in Dallas is an important piece of the puzzle, as it sends the right message to customers and prospects.

In order to stand out in a crowded marketplace, you always have to be two steps ahead of your competition. Customers tend to choose businesses that resonate with what they do and leveraging live video streaming shows customers that you are a business that will meet their needs. Increased engagement with social media followers ensures more people recognize your brand. Going live on your business’ distribution channels and replying to customer comments maximizes your reach as a business which helps in pushing your profit margins.

2. Chatbots

Due to digital evolution, chatbots have become more advanced, and their integration with social media platforms opens businesses to new opportunities. Chatbots are a popular social media trend in Dallas as it is a seamless communication channel that has the potential to increase leads and push profit margins for businesses. With such endless possibilities, customers are guaranteed a personalized experience and businesses get the opportunity to showcase their ability to be consistent in quality service delivery.

With chatbots, purchases, inquiries, as well as, complaints can be instantly taken care of to ensure customers are satisfied with the services you render. More leads guarantees increased revenue streams that will help with your business’ steady growth. Chatbots allow you to drive more sales for your company and meet your profit targets. As a business, you should consider taking advantage of there powerful tools to establish a future-proof marketing strategy.

The growing popularity of chatbots proves that it is a cost-effective tool that gives businesses a favorable return on investment. Implementation of e-care ensures you save money on customer support workforce. This is a winning solution with which you don’t have to worry about paying real customer representatives. Leveraging catboats on all social media platforms ensures that you save your company from losing business. Proper communication channels ensure that miscommunications are solved so that you stay on the right track as a business.

3. Influencer Marketing

Even though this is not a new trend, it is more popular in Dallas now since it has the potential to increase a business’ brand awareness. Influencer marketing is a concept that has been around for some time and now its popularity in Dallas is encouraging companies to partner with micro financers. Since social media influencers have a large following, they have the power to increase your credibility as a business. When influencer followers see them using a particular product, they are likely to consider getting it as well.

The opinion of a minor influencer means a lot and most followers trust what they say about services and products. Partnering with a micro influencer ensures that them posting about your product invokes a high degree of credibility for your brand. When more people have confidence in your ability to deliver high-quality products and services, your sales are bound to increase. The influence of a micro influencer on your business can cause your sales to skyrocket in a short period. As a business owner, you should consider having a social media influencer brand-relevant topics to increase your brand relevance in the market.

Influencer marketing allows you to save money on advertising expenses by coming up with a standardized payment scale for all micro influencers you have partnered with. With an increased average conversion rate, you can meet your target revenue returns and push your profit margins.this is an effective marketing tactic as it involves influencing customer shopping behavior without spending much on advertising. Followers trust micro influencers’ opinions on different products and services and seeing a product being used in real life situations conveniences prospects on the usefulness of your products.

4. Augmented Reality

With the advancement in technology, augmented reality allows you to alter things that are real with the camera of smartphones. Developers have introduced fictional elements on the screens of phones that get activated when one uses their camera to take a video or a picture. Augmented reality is a popular social media trend in Dallas with Snapchat filters being an excellent example of this application. Several social media platforms now incorporate face filters that take augmented reality to a whole new level. New features keep being introduced and as a business owner, you need to be up to date with this application.

There are augmented reality studios that have been built to allow developers to come up with more features. Filters that respond to motion allow users to have real-time interaction with smartphone cameras. Consider using these features for your live broadcasts on your social media pages so that you have a personalized interaction with ideal customers.

These impressive features represent a high-value market that will stay relevant even in the future. Implementation of augmented reality as part of your social media campaign strategies will have a significant impact on your conversion rate. Augment as well as virtual reality is guaranteed to last into the future and because of this, businesses are recommended to leverage this for social media marketing.

Conclusion 

Leveraging social media trends as a business allows you to push your profit margins with an increased average conversion rate. Social media and online marketing go hand in hand because most prospective customers can be found on social media platforms. Ensure you carefully think through your marketing strategies to ensure you have a bulletproof marketing plan.