What Does it Mean to be a Google Partner? | Online Marketing Agency
The Google Partner badge shows that a company has passed the Google Ads certification program and is up to date with the latest products and services. In other words, Google carries out a rigorous program to determine the competency of digital marketing professionals, advertising agencies, and other consultants with Ad management accounts. The Google partner badge comes with its perks. Moreover, working with a certified agency has its benefits.
How do you identify a Google Partner?
The most important feature to look out for is whether the company practices what they preach. Do you see any of the methods being used by the company? If a company offers search engine optimization, you want to see the methods applied to their business model. Google requires that Google Partners keep their methods up to date and continuously test new changes. Therefore, a genuine Google Partner will use PPC or SEO to develop creative and innovative ways to boost clients’ campaigns. Google Partners regularly update their keywords and figure out which work best. Experimenting allows them to create better campaigns for their clients.
Benefits of Working with a Google Partner
Working with a certified partner means you have access to the latest products and services. The advertising and online marketing niche is always reshaping. The need for measuring, optimizing, and creating specific Google Ads products is, therefore, by association, continuous. When you invest in a PPC campaign, you want to get the most out of the program. A Google Partner company helps produce a suitable campaign that will potentially maximize your campaign.
Additionally, Google Partners have access to the Google agency team who can be reached out directly when necessary. As opposed to the standard method, contacting the Google agency team is faster and easier. Other benefits of working with a Google Partner include:
1. A Google Partner Helps you a lot Quicker
If you are running a campaign and an issue comes up, a Google partner will be able to straighten the kinks in a shorter duration. Any number of issues can arise and affect a campaign. A Google Partner can assess the risks and mitigate them before they impact your campaign. With a dedicated Google agency team on standby to clear any issues, you can save time and money on problems that would take weeks to fix on your own.
2. Guaranteed Quality Services
Google Partners are required to uphold the standards set by Google. To remain a Google Partner, they must provide great services. This further fuels the need to continually update their services. When you opt to work with a Google Partner, you are signing up for the highest level of services available. If you are going to spend money on your company, you might as well get the excellent services your business deserves.
3. Exclusive Access to Google New Features
Google test runs a wide range of products before they allow the public to access them. The updates are generally geared towards improving the Google Ads program. By working with a Google partner, you get exclusive access to these beta features. A Google Partner will test the beta features on your campaign, and that gives you an upper hand.
Simplemachine is a Google Partner
To qualify for the Google Partner badge, we had to take a series of Google's tests that prove we have what it takes to provide quality services. If you are interested in taking your business to the next level, we can use our resources here at Simplemachine to improve your online presence. Visit our blog for more insights. Contact us today and let us help you find out what’s right for your business.
