Many SEO techniques are available for business owners who want to see increased traffic, higher conversion rates, and more sales. However, perhaps the most effective way to ensure these results is to pay close attention to on page SEO. On page SEO is an SEO technique that focuses on driving inbound traffic. In other words, instead of advertising and pushing people to your website from external sources, you’re using the elements of (and content on) your website to bring the traffic in like a magnet. While both are effective, on page SEO is by far the most effective SEO technique, and can also save you money.
What is On Page SEO?
On page SEO is an SEO technique that focuses on improving the keywords and content on your website so that your site will be found more easily by search engines. By getting clear on the keywords your prospects are searching for in order to find the products or services you offer and adding those keywords to the meta title, page URL, and into the helpful and relevant content on your site, you can effectively turn your website into a traffic magnet.
How Does On Page SEO Work?
Google is the number one search engine in the world. When you want to find a product, service, or information about something, what do you do? You Google it! The same is true for prospects looking for what you have to offer. Let’s say you sell a product called Mumple Widgets. A customer looking for Mumple Widgets will go to Google and type in “Mumple Widgets”. If they want to buy it locally, they’ll add their location. They may also add a specific type of Mumple Widget. A person in Seattle looking for “Pink Mumple Widgets” on Google wants exactly what you offer. So if your website includes “Mumple Widgets” in the URL and meta title, and has “Pink Mumple Widgets in Seattle” within the on page content, Google’s search engine algorithm will say “Hey! You’re looking for what this person sells!” and connect the two of you.
Making On Screen SEO Work for You
Now that you know about on screen SEO techniques, how it works, and how it can drive traffic, you need to know some basics about how to make it work for you. It all comes down to increasing your ranking with Google. To do that, you’ve got to prove that your site is relevant, helpful, and trustworthy. On screen SEO techniques can help you do that.
- Meta Title: Every website has what’s called a “meta title”. If this title doesn’t include keywords your prospects are looking for, you won’t receive traffic. Adding your main keyword (what you sell or offer) in that title is one of the first SEO techniques you need to adopt.
- Page URL: If you’re a sandwich shop in Awesomeville, you’d better have “sandwich shop”, at a minimum, in your page URL (the thing people type in to get to your website). If your shop name is “Famous Joe’s”, that’s fine, but when you go to make a website name, add “sandwich shop” to the end of that title. (i.e. famousjoessandwichshop.com, not famousjoes.com)
- Content: You’ve heard that content is king, and it’s true. Providing helpful and relevant content that doesn’t directly sell, but rather educates your prospects about how to become better consumers of what you offer is crucial. Add keywords (naturally) into your content to boost your ranking with Google and bring people in.
Overwhelmed? On screen SEO techniques are simple, but complex, as well. Companies like Simplemachine can help you get started.