Why a Professional Agency Should Run Your Google AdWords Campaign | Simplemachine
Online advertising is no longer a walk in the park for many businesses. Almost every niche topic and business has competition these days. As a company, your best bet is to rely on a professional advertising industry that offers exclusive online solutions that are proven to work. When it comes to Google AdWords, even the most significant online budget may not be enough to provide you with the impressions you are looking for to influence your market.
On the other hand, using a professional agency for your ads campaign provides the security of a carefully crafted campaign that meets your objectives. Ideally, it all stems down to the use of the right keywords, timing, and exposure rates. Using AdWords online ensures that your advertisements get the best exposure and yield an even higher number of converted clicks. That said, here is a list of the top 9 reasons to hire a professional agency for your ads campaign.
1. Understand Your Competitor’s Actions
Perhaps the best part of hiring a professional agency is that you get a front-row seat at knowing when and how your competitors are using their campaigns. Using an agency allows you to mimic your competitor’s tactics or counter them to your advantage. This enables you always to be ahead of every competitor’s move, and possibly the best in the competition.
2. Professional Analysis
Today, big data is what helps organizations and businesses beat their competition. Understanding even the tiniest detail and viewer reactions is crucial in the advertising world. A professional agency always monitors your target market in a bid to understand how the internet responds to changes in news and events to your market. The analysis done is also real-time. This way, you always know the best decisions to make depending on your market niche and what your competitors are into.
3. A Google Relationship is Priceless
Professional agencies always have good relationships with Google. As their client, you can benefit from this and significantly boost your return on investment. Google works with these agencies as well by providing them with routine training on new features, optimization recommendations, and account reviews. It is the best route to use to access the super-secret beta programs and other new features you never knew existed. A professional agency is basically your back door to a faster and more efficient support team.
4. Beta Testing Opportunities
Agencies have a dedicated Google rep that gives them access to all kinds of goodies that you aren’t likely to find by handling your account solo. Your best chance, therefore, is to use these ongoing sources of revenue potential to boost your business’ bottom line.
This is relatively a bonus, especially in the highly competitive sectors when looking to boost your Google AdWords campaigns.
5. Experience is Invaluable
As a client, you may know your business inside out, but a professional agency knows more about successful Google AdWords. It takes a professional to know what will get you the desired results. Moreover, with an agency, you get much more than just experience in the advertising sector. Professional agencies come packed with other goodies that work just as well in your business’ favor. For one, you enjoy the use of tried and tested ad management strategies.
Agencies also know the advertisement industry jargons to use, how to work with SEO, and the best ways to get the best strategies to use to draw results.
6. Two Heads are Better than One
Going solo when managing your Google AdWords campaign may be well and good at first. But that can slowly turn into a sleepwalking parade. It is no fun managing the same account forever. The feeling of ‘been there, done that, tried this, tried that’ sinks in, and you eventually find yourself with nothing left to try.
However, that cannot be said with an agency. Hiring a professional agency means that you are hiring a team of experts whose sole focus is on your account. This ensures a fresh perspective in not only the campaign strategy but also different ways of thinking.
Generally, this will breathe new life into your Google AdWords campaign and exploit new pockets of growth. Agencies also have well-informed predictions that they have perfected from experience about new opportunities and coming changes in the market to exploit.
7. Time is Precious
As a growing business, everyone on your team is likely to be swamped with all kinds of duties and deadlines to meet. At that point, ensuring that you run a successful business is your priority. Managing your own Google AdWords campaigns can quickly shift your focus from your business’s true goal.
This is where a professional agency comes into play. Hiring an agency gives your staff their time back to engage in other relevant tasks that ensure the success of the company. You do not have to run your online advertising campaigns in-house for it to be successful. In most instances, doing this only always splits your employees’ time, which may cause them to neglect the more critical tasks.
8. Tracking Requires Technical Experience
By now, you should be able to tell that some tasks in an organization are best left to experts. The foundation of any online advertising campaign is its ability to track its progress. You must always stay on the loop of the progress your advertising campaigns have on your business.
Good analysis shows you which keywords and placements are likely to bring you more conversions. And the best analysis to use is one that comes from a professional and experienced agency. Besides, using an agency also allows you to monitor and compare your Google AdWords campaign strategies with competitors.
9. Frozen Campaigns Due to Turnover
Imagine handling your Google AdWords campaigns in-house, then suddenly, your employees managing the paid search programs leave. Then you roll up that responsibility to someone in the interim position or who don’t have the experience for the job. Your campaign results will suffer before you finally find someone to take over responsibility.
That’s what makes agencies the best alternatives to use. They give stability from this standpoint. Moreover, if your agency contact leaves, they always provide a grace period. Your business has a transition period where it is also supplied with other excellent agency options to consider to keep moving in the right direction.
There is always no downtime when using an agency for your Google AdWords campaigns. The media and other related programs of the campaign will remain in the hands of the agency until a new agency contact is hired.
Working with a professional for your Google AdWords campaign puts your business in a safer place than going about it yourself. Outsourcing your ad placement tasks to professionals is one of the best management practices that you must embrace to ensure the success of your business. It has worked for many big corporations all this time. It’s sure to work for you too. Contact us for more information on how to ensure the best advertising campaigns.