Why Going with a Marketing Company that Specializes in One Industry Could Be Bad for Business

 In Marketing

A digital marketing campaign is among the best ways to promote your business. Thus, marketing campaigns should be taken care of by a professional. Marketing companies help in creating a marketing strategy that helps you to create marketing platforms like website, social media presence, content marketing, video, and photography. Their main goal is to guide you and give you tips on how to increase the traffic to your online store. The majority of people have access to the internet and are members of social media pages which makes it easy to implement a marketing strategy.  Choosing between industry specific to a diversified marketing company is one of the most important decisions you can make. Marketing companies offering services to only one industry have shortcomings when it comes to creativity, informativeness, ability to serve the customers based on their specific needs.

They have low creativity

Companies dealing with a specific industry have low creativity in marketing strategies which can limit your successful branding. This is because they are used to dealing with just one industry, and they forget to offer creative suggestions to increase your competition. The fact that they are knowledgeable about a certain field might get you fooled. However, the specific industries don’t invest their time to come up with new ideas to boost your website. Some companies go to the extent of using similar marketing and campaign strategies on two websites. This causes less traffic on your website since it is similar to your competitor’s website. The marketing industry requires one to come up with new ideas every day and be creative on how to improve and improve the site. However, with the specific industry, they use the same strategies over and over until they don’t generate any benefit to the website. Their creativity may not be challenged since they are used to seeing the same things, and they are not exposed to other industries. With a diverse marketing industry campaign, they get exposed to different things, and their creativity is challenged. This ensures that they do a great job with the site they are promoting.

Take time to be innovative

The specific marketing companies have a wait and see rule before launching any innovations. This makes them be the last to start any new projects which make the competitors be way ahead. The digital industry is always changing and requires the marketing companies to be on the lookout and move with the trend. The specific marketing industries have a difficult time adjusting with the trend since they are big and have more clients. While diverse companies deal with different types of industries and a fewer number and changing to a more productive innovation is easier for them. Also, they have many representatives who need permission before changing to any invention. This always ends up costing them as the other competitors take the opportunity of advertising their websites. Also, because the firm is big, it may be difficult for them to provide the required upgrade tools yet as compared to the diverse advertising companies. Their large size and the fact that they have to wait for approval before launching any initiatives may hinder your business development since the competitors will always be a step ahead.

Access to successful marketing experiences from other industries

The diversified marketing firms always compare their outcome with the various industries they are promoting. This makes them know where and when to improve their advertising strategies. This is not the case with the specific marketing companies as they deal with only one industry and have no way of comparing their promoting strategies. They end up not knowing where to improve and where to maintain the same pace. Some industries may be affected by the geographical location of a place this making them generate more traffic or not. If the company has more industries, they are promoting they might know that a specific location generates less or more traffic. If the company only promotes one industry, they may find it difficult to compare the outcomes. Comparing different industries give the company insight on how to improve your business. They can decide to use a different strategy that works for another product to generate more traffic and create awareness. They get to try new things since they have a wider scope of research on different industries. This allows your company to have an advantage over the competitors if you use diverse promoting companies.

Access of the best minds

The industry-specific advertising firms are very big, and their chain of command is long. This makes it very hard for a starting company to have access to the head or the founder of the companies. Whenever a new company is introduced with the prospect of getting promoted, the job is given to other staff members. It is hard to get access to the people behind the company, and the new advertising jobs are always given to marketing consultants. The team is sometimes lazy and instead of coming up with new ideas for every business they repurpose old ideas into a new website. This can be dangerous as you might find that two different businesses are using similar graphics to promote the same product. This increase competition and can lead to less traffic in one business. The head of the company is always hard to reach, and this means that the business may suffer losses if the marketing is taken up by a lazy, non-committed staff member.

Your business is not always a priority

Industry-Specific promoting companies take up many projects each day. This means that they might neglect the jobs given to them while they aim at finishing more jobs. The new business is not always the priority but a number to them. This can be heartbreaking especially if they end up doing a bad job or developing a website that looks the same as another firm. This might end up causing your website to have less traffic, and this might cost your business in the end. Any business strategy should reflect your business goals. Choosing a diverse marketing company like Simplemachine can be great as they are present in every step. The industry-specific marketing companies may want to specifically help you with the website and answer all the questions and give advice and insight. However, they always get swamped and overwhelmed by the number of potential clients wanting their attention. This can be bad if the website was the first one and the experience can be frustrating and heartbreaking. Additionally, since they deal with the same industries chances are the advice they give the business will be similar to all their clients so that they make sure that they serve everyone equally.


If you want to find a great company to create your website launch and implement your marketing campaigns, contact Simplemachine. This is a web design, content marketing and SEO company that deals with creating and designing websites. Also, they help in driving traffic to your company and help in marketing your products. The company ensures that your web page thrives and develops to increase your business productivity.

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