You know you need a website and you’ve decided to go the extra mile. You’re in the middle of building a custom-made website that fits your needs and gives you room to grow. However, Rome was not built in a day and the process of designing a website isn’t done in a day, either.
Designing a website takes time, and most businesses struggle to decide what to do in the meantime. The perfectionists say that they don’t want anything online until the site is perfect. More practical entrepreneurs know that they need a web presence, and they need it now. The right answer lies between these two options. To gain a web presence without accidentally debuting a faulty website, you need a landing page when designing a website.
What Is a Landing Page?
A landing page is a simply designed home page that allows you to do two things. First, it shares essential information with potential customers. It gives them a picture of who you are and what you’re all about. This picture needs to be simple but still capture the essence of your brand. Second, it allows you to begin capturing leads even before your real website is operational.
A landing page is not a basic page that informs customers that the site is under construction. It needs to be compelling enough to convert your visitors into customers. A great landing page includes the following elements:
· A compelling headline
· Valuable sales copy
· Strategic key words
· Social sharing options
· Data capture form
Three Reasons You Need a Landing Page
There are many reasons you need a landing page. Here are the three best reasons to create one now:
1) It Promotes Visibility
Your customers look for you online through searches. You need something there to provide them with information and boost your credibility.
Your landing page will also promote your SEO efforts. Because you will already have a history of activity online, your full website will be more attractive to Google when the site goes live.
2) It Generates Valuable Information
A landing page is essential for early-stage entrepreneurs because it collects valuable data about potential customers. Every time someone fills in your form, your sales team learns more about who your customers are and where they come from. This will help you assess your marketing competencies and target your strategy towards the right customers.
3) It Creates Early Adopters
A landing page is the perfect place to host a marketing offer. A marketing offer gives people a reason to turn over their details to you. Because they can share the page, you can use these offers to convert other visitors into early adopters through word of mouth.
A landing page is an essential part of your inbound marketing strategy and your marketing strategy as a whole. You need at least one page to put your business in the best position possible. However, when you create more landing pages, you can convert most leads into customers.
Contact SimpleMachine today to learn more about transforming your landing page into a lead generator.