Are you a small business owner with a blog? There are many blogging tips out there, which help you to make the most of your business blog, but what about the possible mistakes you might be making? Yes, your blog can bring in a lot of traffic to your website, but if you are making the following mistakes, it might be costing you customers. Here are some blogging tips for avoiding mistakes in your small business blog:
Avoid Bad Writing
A first impression is important, and in many cases, a potential customer’s first impression is your blog. If the writing is bad, if there are grammatical mistakes, or a lot of typos, you will be seen as unprofessional and a company that the reader is not interested in working with. It’s best to bone up on your writing skills, or hire a professional blogger to help bring customers in.
Avoid Being Too Stiff and Professional
Though there is a time and place for stiff professionalism, your blog can be a bit more relaxed. It should be conversational instead of seeming as if you are presenting information. The reader should feel as if you are speaking directly to them, and the blog should give them information that they cannot get elsewhere. It should be friendly, casual and written without a lot of industry jargon.
Avoid the Over Promotion of Goods and Services
Potential customers don’t always appreciate companies that constantly push their goods and services on them, and they also don’t want to read about it. In a blog, you want to ensure that you are not being over promotional, and instead be seen as a source for reference. Remember one of the blogging tips from above – a blog is often the first impression a customer has of your company, and trying to make the sale too soon can be detrimental.
These are just a couple of the things you should avoid when you are creating blog posts for your small business. There are, of course, many others. If you need assistance with creating your blog posts from a professional team, contact us today.