Best SEO Practices to Look for in 2016
Are you a small business owner who is interested in making the most impact on your potential customers with online marketing? If so, you must focus on SEO, or search engine optimization. By using the best SEO practices of 2016, you will find that you can drive traffic directly to your website with little effort. Here are some things that you can start doing today to drive more traffic to your website, tomorrow:
Create a Responsive or Hybrid Website Design
More people are using mobile devices, such as smart phones and tablets, to access the Internet than ever before. However, the same site that someone accesses on their computer may look very different when accessed on a mobile device. Since this is the case, you must either have a responsive or hybrid design. A responsive website design is one that will conform to the device a person is using to access it. A hybrid design is one where there are two separate versions of the website; a mobile version and a regular one. Either way, your potential customer will have a positive experience when viewing your company’s website on a mobile device.
Go Local With Your SEO
There was a time when local SEO meant focusing your campaign on the region or even city level. These days, however, there has been a shift towards SEO that is very local, such as focus on a neighborhood or street. Geographic-based searches are becoming more popular all of the time, and you must keep up with the changes to ensure you are keeping up with your competition.
Remember That Content Is Still Key
Another one of the best SEO practices to keep in mind is that your content is the key to SEO success. Potential customers are looking for content that is informative, professional and insightful. Additionally, this content should have personality and offer entertainment value. Offering varying opinions in the content is also a factor that will help to improve the flow of traffic to your website.
Remove The General Information Content
A few short years ago, it was easy to drive traffic to your website by using general information content. However, online content is extremely saturated, and much of it is general knowledge. For a business, this means that potential customers are going to simply use Google or digital assistants, such as Siri or Cortana, to get the information they require instead of routing them to a site such as yours. Instead of adding content such as this, one of the best SEO practices you can start doing is to shoot for unique, niche content.
Measure Your Success…And Your Failure
Finally, you want to make sure that you are using measuring tools and reading reports about what is working with your SEO campaign and what isn’t. For example, if you start trying a very localized approach to your SEO, you will want to see how that works to drive traffic and compare that to old information. This way, it is very easy to see how the changes you have made are helping or hurting the flow of traffic to your website.
These are just some of the best SEO practices that you can begin employing with your campaign. From updating the design of your website and focusing on the local area to removing general information and measuring your success, 2016 could certainly be the year that you see how important SEO is to your small business. Contact us today to find out more about how we can improve your SEO and drive more traffic to your website.