How Blogging Builds Site Authority | Simplemachine | Bentonville, AR

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One of the most valuable aspects of digital content marketing is that it can cut your marketing budget and inform your target audience at the same time. Attracting online followers doesn’t happen overnight, but over several months your content can help drive organic traffic to your site with a blog series. Here are ways to maximize a blog so that it helps alert search engines to your site’s expertise.

Why Not All Blogs Succeed

Most blogs don’t succeed mainly because the owner doesn’t take the time to make it worth revisiting. A blog must be more than one great post. Google and other search engines favor blogs in search rankings if they provide useful information that people are searching for and establish a degree of authority.

The fastest way for a blog to die is to ignore it. You must continuously add new content if you hope for people to keep coming back to your blog. Updating the content on a new blog at least once per week is necessary to let people know that you constant have great ideas about your business.

Another reason why many blogs don’t succeed is that the writer simply doesn’t offer enough compelling information and the content just blends in with a lot of other internet noise. Remember that the internet is flooded with websites trying to grab attention with the most minimal effort. If you decide to put in maximum effort, your site will likely stand out from the rest. Think about the type of content that is missing in your industry and how you can fill the gap.

Establishing Online Authority

Online authority is something you have to earn by creating valuable content that can help consumers in their decision-making. The more you show that you are an expert in your field by sharing in-depth information, the more search engines may recognize your site as authoritative. The content must be unique and help answer consumer questions. It also helps to list your business in local search directories.

Allowing interactivity on your blog is important because it lets Google know how much visitors care about your content. Your site can also benefit when people post online reviews about your blogs. The combination of blog popularity, authority and relevant sites that link to your blog as a reference can be enough to generate substantial traffic.

How To Keep Your Blog Fresh

Blogging is a form of digital content marketing that requires a unique presentation that is somewhat conversational and informative at the same time. Usually, a mix of personality and expertise is what it takes to attract a regular following. But since the Internet offers millions of places to explore, your blog cannot rely on just your familiar image. Your goal should be to share as much information as possible from your field that your readers cannot find from anywhere else. Here are ideas to help keep your blog updated:

  • exclusive industry interviews
  • demonstration videos to accompany your blog
  • history of your industry
  • address common problems in your industry
  • offer unique solutions to industry problems


You can tap into an endless stream of leads from your digital content marketing by creating a blog that is relevant to your target audience. The more you can dazzle them with unique information; the more followers will return to your blog and consider you to be a thought leader in your niche. Blogs help build brands and loyalty if you can provide people with information that helps them improve their lives. Learn more about how digital content marketing can take your business to the next level.

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