Build Your Brand Through Content Marketing | Simplemachine
Smartphones and wireless networks have brought the internet right inside your pockets wherever you go. Content marketing and branding separates successful enterprises from those that fail in the online world. As more people seek information in a dynamic world, your business’s online platform matters a lot. Statistics indicate that 28 percent of millennials use at least three devices to access online content at any given time. You have no option but to embrace content marketing if your target audience is millennials because they spend more than 11 hours daily online.
Having a concrete branding strategy can provide your business with the following benefits:
1. It Shows That You Value Your Customers
Today, most customers are looking for deep-rooted and lasting connections with a particular brand. Customers are looking for brands that will connect with them at a personal level. Most millennials yearn for brands that they can trust that offer not only value for money, but also personalized service. A content marketing strategy requires sharing your knowledge free of charge to start a relationship with your customers. This gesture promotes openness with the audience you are targeting.
2. It Positions Your Brand as an Expert That Offers Value
Content marketing demonstrates that you are knowledgeable in your field and can seamlessly solve challenges with clarity and aplomb. In the modern age, most people search the internet when they need answers to their questions. Therefore, when you impress these people with your know-how, they are inclined to discover more about you by looking into your company’s profile and services you offer.
3. It Places A Priority on Innovations and Knowledge
The benefits associated with content marketing expand as you pursue them. As such, staying relevant requires you to seek new knowledge and perfect on existing ideas routinely. By doing this, your brand will be more empowered to adjust to market needs while embracing new ideas. With time, your brand will find new service opportunities and products as content topics are expanded and reviewed.
4. It Opens Doors for Customer Communication
Content marketing is one of the proven methods for expanding in-depth conversations. For instance, once you’ve answered one question from a potential customer, more issues often crop up. Such a technique is different from traditional marketing strategies; where a ‘barrier’ existed between the seller and the buyer. Customer engagement and feedback collection is the hallmark of most beloved brands that have stood the test of time in their niche.
5. It Broadens Your Customer Base
Branding and content marketing attract new customers and engages existing ones. Content marketing engages your clients throughout the entire buying process. Such uniqueness has proven to be a key ingredient in:
- Increasing your business’s footprints
- Acquiring new clients
- Building loyalty with existing clients
6. It Offers Great ROI
Content marketing offers a positive return on investment. Since it increases the value of your brand, more clients will be attracted to your organization, which translates to increased sales. Despite their importance and applicability in the contemporary business arena, not all content marketing strategies will work for your business. It’s up to you and your marketing team to decide the best time and cost-effective strategies to use. Some types of content marketing include:
- Case studies
7. Leads to More Customer Referrals
Most prospective clients tend to avoid unnecessary and bothersome ads but are always interested in new and relevant content. Providing your customers with consistent quality content in your niche helps increase the integrity of your brand. Additionally, it also prevents you from coming off as pushy with selling your services and products. Eventually, people see your content, like what they see, and then procure your services. If satisfied, they refer other people to your brand through word-of-mouth.
8. It Improves Your Google Ranking
It is common knowledge that most customers visit Google as the first step in their online journey. Millions of them use Google to find answers to troubling queries, seek out brief information, or just for a distraction. The high traffic that Google attracts daily from both buyers and sellers have necessitated them to rank individual websites that routinely offer high quality and fresh content. Therefore, the more you update your information, the more likely you are to rank higher for the search engine questions that your potential clients are asking. It is the reason why search engine optimization needs a stream of original and informative content, as well as the required technical know-how.
9. Reduced Lead Gen and Advertising Costs
Content marketing sets the stage for significant and long returns. It is common for business owners to initially be frustrated by PPC marketing because it’s a gradual process where results are not seen immediately. Although content marketing and branding take time, it’s more cost-effective than traditional advertising. Content marketing produces three times the number of leads when compared to outbound marketing methods like paid advertising. In retrospect, the only charges you’ll incur is related to content promotion and development, which are relatively affordable.
10. It Lends an Aurora of Stability to Your Brand
The world of business is laden with stiff competition. If you are a new business, you will be competing with companies who have been around longer than you. However, your marketing strategies can bring the credibility and reputation you need for your brand. For instance, you can build stability and customer trust for your brand by getting your clients to sign up for your mailing list. Doing so puts you ahead of your competitors, regardless of the time they’ve been in the market.
11. Offers Consistent and Complete Business Presence Online
A vital facet of content marketing is that it retains a sharp focus on the future. Your relentlessness will create a fertile ground for future prosperity. The cumulative effect will be apparent in your brand’s reputation. If your business has sparse website content, you may find it difficult to persuade visitors to come to your website or even be discovered in online searches. Creating good content and posting it will increase your online presence and make it easy for anyone searching for related services to discover your website.
The Verdict on Content Marketing
Brand loyalty that emanates from continuous branding can never be underestimated, especially in the modern age where social media in conjunction with big data rule. Content marketing creates an environment where customers and brands come together to celebrate and explore their mutual interests. Having the right mix of textual and visual content can expand your outreach, as well as lead to brand loyalty. The best way to get started is to contact Simplemachine and get started with developing your content marketing strategy.