How to Identify Quality Digital Marketing Companies | Northwest Arkansas

Digital marketing services have become something of a commodity on the internet today. Many companies and individuals claim to be “SEO experts,” “social media experts”, or otherwise claim that their methods are the best. However, there are ways to identify companies that offer high quality digital marketing services, where you’ll get a solid return on your investment.

Regular, Consistent Blogging

Would you trust a baker who never ate bread? While there are many marketing companies that promise content-based solutions for traffic generation and other marketing needs, not all of these companies blog with consistency. Further, not all of these companies have been blogging for a substantial amount of time. In the early days of a business, especially if offers and specials need a bit of explanation for the customer, digital marketing services which include blogging are excellent – if they are long term. This shows both how the company communicates in general and expresses that there is a significant intellectual investment in understanding their topics of choice.

Understanding the Branding

Branding is more than just a buzzword — branding is how your company and its offers get fixed in the minds of your potential customers. Whether you use a major company’s products or not, you most likely have a mental picture of what that company offers and how it does so. This is their branding, and understanding how to brand a business and its offers is essential for a company that offers digital marketing services. With this understanding in place, they can help your business grow in your given industry with a brand known to the public. If the company does not know how to brand effectively, their likelihood of marketing your business well is very low.

Keeping Up With Changes

Changes occur in the marketing world all the time, particularly in regards to digital marketing. One significant change has been the shift in how the Internet is accessed – from computers to phones. Another change has been the rise and subsequent domination of social media channels, including how any individual channel needs to be used in order to reach people effectively. You can identify whether a digital marketing services company offers a quality aid if they specifically reference which channels to use, why they are valuable, and what demographics a given channel targets best.

One way to identify lower-quality marketing companies is when they throw around terms like “SEO” and “social media” without going into greater depth. If their knowledge seems very surface-level, then they have done just enough research to impress the unwary, and they may even have little to no experience actually marketing through these channels. Ask questions specific about particular apps and websites, and consider whether there is substance to the marketer’s answers.

Vertical Integration

Vertical integration is a concept that began with physical product companies and involved the extraction and transportation of basic materials prior to hitting the factory and then the store shelves. In the digital marketing world, vertical integration concerns designing a website with simplicity, completeness, social media integration, and search engine compatibility. If a digital marketing company suggests that this is outside their range, or they seem to be struggling to do this effectively for their other clients, move on to a different company. When the process is integrated, you will have one point of contact for all your needs, as well as all important accountability.

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