When you are designing a website for your business you should focus on lead generation. After all, the only way a business can grow is to increase sales year over year. And the only way to do that is to generate a consistent stream of qualified leads.
Every bit of your digital marketing efforts should be geared towards lead generation. There a few steps you can take to turn your website into a lead generating machine.
When you are designing a website you must factor in landing pages. Every offer that you present to customers should have its very own landing page. In fact, the more landing pages your site has the better.
Let’s say you are offering an ebook for your prospects to down load. Create a landing page that features the benefit to the reader in a simple list format. Create a clear call to action box where the visitor can type in their email address and download the ebook.
Calls To Action
Your visitors will probably not know what you want them to do so you have to tell them. This is where a call to action (CTA) comes in. Make the CTA’s on your website stand out. Use bold colors and different fonts.
Tell your reader exactly what you want them to do. For example, “Download your free ebook here,” “Sign up for our next webinar,” “ Request a free trial.” You visitors are busy and distracted make it clear and easy for them to opt-in.
Nurture Your Leads
Designing a website to capture leads means that you will have to nurture your prospects through the buying process. Each time a prospect downloads a piece of content or signs up for a webinar they are indicating to your that they are ready to take the next step in the buying process.
By continually adding fresh, relevant content to your website, via blog posts or downloadable content, you will be leading your prospects closer to the sale.
While designing a website can seem like an insurmountable task it really isn’t. If you take is one step at a time you can have a fully functioning, lead generating site up in not time. However, if you do not have the skill or the time to build your own site you can certainly outsource it to a local web design company.