How Can Google’s Digital Marketing Platform Extend Your Campaign’s Reach?

 In Digital Marketing, Google

In today’s digital landscape, marketing is easier than ever. The problem is once you’ve maximized your website’s SEO and established your blog, you have to find a way to attract people to your the information you offer. A Facebook page is great. Twitter and Instagram accounts can get your message out quickly. However, you’re still might not be getting in front of the eyes you need to.

If only there were an affordable way for extend your reach across the search engines. Consider Google Digital Marketing.

What is Google Digital Marketing?

Google Digital Marketing provides you an affordable opportunity to get to the top of its search pages using its AdWords platform. You’ve probably noticed it when you did a Google search. Sometimes links pop up at the top of the page with a little yellow “Ad” box next to the link.

google search results

The companies listed at the top of that page identified key search terms a person is likely to use when looking for their product and created an AdWords marketing campaign related to those words. So, if your high school student needed some help studying for the SAT and you googled “test prep”, the three companies closest to you, who offer that service and have AdWord campaigns would pop up at the top of your list. They pay Google if you click on their link (pay-per-click or PPC)!

How does it work?

Like most things with Google, the set up is pretty simple. You create the ad you want people to see, choose the search terms you think they’ll use, and set a daily budget for how much you’re willing to spend. That’s the easy part.

What gets tricky is figuring out how much each click is likely to cost you. Google uses a bid process to determine the rank of an ad. The cost of an actual click can vary widely based on a number of different factors. To get the most out of your AdWord budget, it’s best to have an expert on your side who is going to know how to maximize those dollars.

What are the advantages?

To begin with, you only pay when someone actually visits your website. You get a head start on engagement. Like so many other things with Google, they provide plenty of analytical tools so you can tell if your campaign is working or not. You can also set a budget to control the costs, although it’s sometimes difficult to predict how much you need to set aside. Again, this is where a marketing expert can help you figure out how much you’re going to need.

One of the other advantages is the way AdWords can stretch across different Google platforms like YouTube. Creating a quality YouTube ad is another way you could be increasing the reach of your business to an audience you’re missing out on right now.

What can an expert do?

It’s true that setting up a Google digital marketing account is simple, but a marketing expert will take it a few steps further, making what you would do much more effective. The learning curve for managing the parameters that go into an AdWord campaign can be steep. You want to maximize your bids and allocate the right amount to your budget. You want to be able to look at the analytics and know what is working and what needs to be improved.

Contact Simplemachine and lets get started designing the ad campaign that will get you the traffic you’re looking for.

 

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