Search engine optimization (SEO) is a constantly changing beast. It is part science, part art and every business owner is trying to figure out the SEO techniques that will improve their business.
In order to be successful with SEO you need to be constantly monitoring what works and what can be avoided. Below are five SEO techniques that every business should learn about search engine optimization.
Focus On Content
Keeping your website filled with quality content is the first step to SEO success. Your content should be optimized for the keywords your business wants to rank for. Valuable content is what will attract the right visitors to your site and it will nurture them along your sales cycle converting them from visitors to leads and from leads to customers.
Longer, in-depth, articles are being given more weight by Google so you should be producing content of around 1,000 words. Focus on content that your customers will find valuable and you will be ranking higher in no time.
Backlink Strategy Has Changed
One of the SEO techniques that most businesses focus on is building backlinks. It used to be that the more backlinks your site had the better. This is no longer the case. Google now looks at the quality and relevance of those links.
Your backlink strategy should now focus and getting fewer but higher quality backlinks from sites that have higher authority in your industry.
“Social Signals” Are Becoming More Important
One of the newest SEO techniques in building social signals to your website. All of your social properties (Facebook, Twitter, Instagram, etc) can provide you with a steady stream of social signals.
The more people share your posts and tweets the more social signals you will generate. These social signals will also help to drive traffic to your website. This is why is is imperative that your continuously engage with your followers.
Focus On Mobile
You may have heard about the “Mobilegeddon” panic that happened earlier this year. Google went through all the websites that it indexes and “penalized” those that were not mobile friendly.
Going forward, you must make sure that your site is dynamic and can be viewed easily on a variety of mobile devices.
Google is the undisputed king of Internet search so you need to give them what they want. If they want longer articles, give them that. If they want your site to be mobile-friendly then make it mobile-frielndy.
By staying up to date on what Google says they want will keep you ahead of the curve when it comes to effective SEO. Out of all the SEO techniques out there this one will keep your website at the top of the search ranking.
These five SEO techniques will help your business rank higher and give your website a strong foundation to build other SEO techniques from. Search engine optimization is constantly changing and if your want to succeed you need to change, too.
At Simple Machine we stay current on SEO techniques that work and can put those ideas to work for your company. Contact us today to see how we can help.