Arkansas Scenics

Photography by Damon Shaw

Damon Shaw is an award-winning photographer based out of Fayetteville, Arkansas under the name of Arkansas Scenics. For many years, he has photographed the Northwest Arkansas region along with many other subjects. As an up-and-coming business owner, he wanted to push his brand identity to match his photography styles.

Project Challenges

As a commercial and personal photographer, Damon Shaw was looking for an Arkansas inspired logo and watermark to overlay on images before they are purchased. This logo and new brand identity needed to represent both his vision and the natural state where his subjects are primarily based.

Choosing fonts, iconography and colors are all very important to each individual logo and how they carry representation for a brand. When looking at updating your own logo, consider the differences between organic and geometric shapes and how they further convey your brand message.


Arkansas Scenics


Arkansas Scenics | NWA Photography | Simplemachine | Logo Design
Arkansas Scenics | Logo Portfolio | Simplemachine | Bentonville, AR

Project Details

The new logo that Simplemachine came up with met both of these criteria, allowing Damon Shaw and his Arkansas Scenics brand to flourish in the Northwest Arkansas area. Are you an uprising or well-seasoned photographer looking for a new logo or watermark for your photography? Contact Simplemachine today to get started on refreshing your brand and establishing your brand identity.

Arkansas Scenics | Arkansas Photography | Simplemachine Logo Design | Logo Portfolio
Simplemachine | Logo Design | Portfolio | Arkansas Scenics
Arkansas Scenics | New Logo Color Palette | Simplemachine

Contact Simplemachine

Needing an update for your existing logo or are you starting from scratch? Not a problem! Simplemachine can help refresh, rebuild, or brand your company from top-down! Contact us today for a free consultation and let us know how we can help you!