Local Services by Google

We can help your business improve results from Google Local Services.

Although the reach of Google’s search engine may extend across the world, for some local searches, we expect to see a trusted solution in our own neighborhood (and most of the time in these situations, we need it quickly)!

Users helplessly watching their sinks overflow can’t sit and wait for a plumber from across state lines to come to them, and of course they are hesitant to call a stranger to help them get into their car when they’re locked outside in the middle of the night – these services need a type of protection or seal of certainty/guarantee.

That’s why local consumers and local home service based businesses should be excited for Google’s newest search offering – Local Service Ads:

Google’s Local Service Ads cater to specific industries, such as plumbers, junk removal professionals, appliance companies, restoration companies, electricians, and HVAC services.

When a searcher enters a query, they may see several trusted professionals in their area positioned right above the traditional paid search ads; these new ads show a business number, hours, ratings, and reviews.

Contact Simplemachine for Local Services by Google


    Google Guaranteed


    When utilizing Google Local Services payment is different than say Google Adwords as you only pay for leads related to your business or the services you offer.

    Here’s how it breaks down:

    • You simply set a weekly budget that limits the total number of leads you can receive in any given week.
    • You may get a slightly different number of leads from day to day, but you will never spend more than your designated weekly budget.
    • You also have the ability to dispute leads if you receive a lead that’s not valid.

    The Google Guarantee

    What’s the GOOGLE GUARANTEE?

    The Google Guarantee means service providers are pre-screened and meet all of the necessary insurance and licensing requirements. The great thing about the Google Guarantee is that when you book an eligible Google Local Services provider on Google, you’re protected by this guarantee.

    You can identify the Guaranteed companies simply because they have the Google guaranteed symbol by their name and on their profile page.

    Setting Up and Managing Local Service Ads

    When Google Local Service Ads were initially launched, the Local Services ads were only available in certain markets. Since 2019, they’re rolling out nationally.

    local service ads by Google

    Service categories

    Rolling Out Nationwide

    • Appliance Repair
    • Carpet Cleaning
    • Electrician
    • Garage Door
    • House Cleaning
    • HVAC
    • Lawn Care
    • Locksmith
    • Moving Company
    • Pest Control
    • Plumber
    • Roofing
    • Water Damage Restoration
    • Window Cleaning

    However, one thing to notw is that with the national launch, ads will only show if there are a minimum of three competitors for that zip code, so please keep that in mind.


    Advertisers using Local Services through Simplemachine are charged for each lead received. Lead prices are set up for each city so you will always pay a flat price for each lead. And the beauty of it is, you’ll never pay more for leads than the amount you specify in your weekly budget.


    A valid lead is related to your business or the services you offer, and can occur in the following situations when customers find your Google Local Services ad on Google:

    • You answer a phone call and speak with a customer about a service/job type that you provide in the geographic market you are targeting during your available business hours and the call lasts longer than 30 seconds.
    • You miss a call from a potential customer and then return the call.
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    Local Services by Google Package

    • Google Guaranteed Application Assistance

    • VIP On-Boarding and Account Setup

    • Online Profile Optimization

    • Dashboard Training

    • Real-Time Monitoring of Your Company’s Responsiveness to Incoming Phone Leads

    • Budget Recommendations

    • Dedicated Support Line

    • Early Access/Invitation to Google “Beta” Products

    ONLY $35/MONTH