Prepare for Google’s Approaching Update | Simplemachine

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Google’s approaching update for a new algorithm, dubbed Page Experience, is the talk of the tech world as it has the potential to change search results significantly. There is no need to panic about your website’s traffic just yet – the new Page Experience algorithm will not be implemented until some point next year. However, the time to start preparing is now. Simplemachine’s inbound marketing gurus are here to ensure your website, as well as other components of your online footprint, are ready for the algorithm update.

Prepare for Google’s Approaching Update | Page Experience

The Page Experience update is best described as a signal that gauges how web surfers perceive interactions with web pages. The new algorithm will reward pages that are optimized for a positive webpage experience interaction. Alternatively, pages that have a disappointing user experience will be punished by the Page Experience algorithm. The aim is to provide websites with the positive reinforcement necessary to reach user expectations while using the web on mobile devices as well as traditional desktop computers.

The new algorithm should boost business success on the internet as user engagement increases, and websites are used with comparably less friction. In plain English, the Page Experience algorithm update is centered on measuring how usable a website is rather than primarily emphasizing its SEO and content quality. Think of the new update as a means of gauging a web page’s user experience design.

As an example, consider the following scenario. A web surfer is using your website and attempts to click the page to go backward, yet an install bar appears at the top of the screen, and the entire webpage is pushed downward. The result is the user mistakenly placing an order, rendering the Page Experience metric quite low. The overarching aim of this algorithm update is to ensure websites that rank toward the top of the search engine results pages (SERPs) do not result in experiences that users dislike. In short, user-friendly sites will rank better than those that are not.

The Importance of Google’s Approaching Update

Google wants websites with top-notch user experience designs to rank toward the top of the SERPs simply because the on-page experience is that much better when users can seamlessly navigate a responsive and intuitive page. This means Google is broadening its focus from relevant, high-quality content to the quality of the user experience design.

The moral of this story is web surfers favor websites with a truly intuitive user experience design as well as sites with informative content. Therefore, it only makes sense that Google updates its search engine algorithm to include Page Experience. The websites that web surfers truly love the most will ascend the SERPs, ensuring there is a reward for elite content as well as an elite user experience design.

Simplemachine is Here to Improve Your Online Content and Page Experience Rating

If your website is similar to most others, it has at least one page with a poor user experience design. Instead of attempting to improve the user experience design on a problematic page or several pages, you can maintain your focus on your specialty while our team focuses on your Page Experience rating. We know exactly how to optimize the web surfer experience on your website.

As an example, optimizing the speed and minimizing 400 errors will significantly enhance the user experience. Our team is here to clean up those broken pages that ruin the user experience. Furthermore, speeding up your website load time, so it loads under three seconds on mobile and desktop devices, also improves the user experience.

Your website’s user experience should be equal to, if not better, than that of the competition. However, you probably don’t have the time nor the skills necessary to review the competition’s websites and enhance your site to their level. Fret not, Simplemachine is here to perform this analysis and improvement on your behalf. Our goal is to improve your content as well as the look and functionality of your website to boost the user experience design and the resulting Page Experience metric.

The Subtleties Make a Big Difference in Page Experience

Something as seemingly minor as installing the extension for Ubersuggest Chrome can make a meaningful impact on your inbound marketing success.  This tool empowers you to see information about ranking URLs when conducting Google searches.  Ubersuggest reveals information about two critical metrics: links and domain scores.  However, if you are like most business owners, you do not have the time nor the expertise necessary to analyze these metrics.  Simplemachine is here to assess your domain score as well as your links across posterity, ensuring your website ranks as high as possible in the Page Experience metric as well as the SERPs.

The Page Experience Algorithm is Likely to Change

The Page Experience algorithm will be updated as time progresses. Google continuously updates its algorithms to increase their effectiveness. This is precisely why you need the assistance of Simplemachine. Our crew is here to stay up-to-date with all of Google’s updates to the Page Experience algorithm update, correct usability issues, and help your site ascend the SERPs.

Simplemachine is on Your Side

Our inbound marketing team is here to help you connect with customers through the web. From SEO to content creation, social media, and beyond, we have all the inbound marketing bases covered. The best part is we will custom tailor our services to each client’s unique business. Give us a call today at 877-524-6325 to find out more about our SEO services. If you prefer to reach us on the web, fill out our online contact form, and we will be in touch.

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