When it comes to marketing your business, you need to stay on top of the latest platforms. These are new ways to interact with potential customers and ones growing in popularity. While some of these trends use emerging technology, it is best to jump onto these marketing outlets sooner rather than later. Here at Simplemachine Designs, we want to work with you on your digital marketing campaign and show you exactly the latest trends and methods we may imply with your brand marketing.
Search Beyond Google
Search engine searches have driven Internet traffic to websites and stores for the better part of the last decade. While Google searches are not going anywhere any time soon, it is the next step in this online search potential. Social media now provides you with a way to search not only keywords but key demographics as well, which is something Google, Bing and other search engines simply do not have. With Facebook and Twitter primarily, searches are providing more and more marketing potential through these emerging search features. That is why you need to take advantage of this service for your website.
Snapchat Is a Thing
Snapchat has been around for over a year now. If you are new to this social media service, Snapchat allows you to send videos and images to recipients for a set period of time. After the time is over the information is removed. This helps reduce the trail you leave and rewards followers of your brand time sensitive marketing information and commercials. Now, using Snapchat is not for everyone. If your key demographic is older, it likely means they will not use Snapchat. However, if you target, in some shape or form, a younger generation, consider bringing in Snapchat. It may just open up an entirely new world of opportunity.
Live Video Stream
Clients love to remain in the loop and informed about a product. Well, you now can do that for free with this digital marketing campaign method. Live video streaming through Periscope and other services makes it easy for you to show how you make a product, give a live background tour or just offer a video, real-time Q and A for the audience. You can also offer the real time marketing campaign, user codes and other information your viewers can take advantage of.
Wearable technology, for the most part, revolves around smart watches (although there are a handful of other devices out there). With the growing healthy living and wearable technology trend, you can actually send out bursts of information to followers whenever their GPS signal is somewhere close to your storefront. One major problem stores often run into is reminding a customer about a special product or service when they are out and away from the store. Well, with this feature you can send out a reminder, coupon code or other short burst of info whenever they reach a set distance to your store. Now, this only really works if you have a local product and a physical brick and mortar store. If you do, make sure to look into wearable technology marketing.
If you are ready to take your digital marketing campaign to the next level but are not sure where to begin or how to implement some of these latest trends, reach out and connect with us. We are here to work with you, no matter how large or small your business is, in order to give you the best marketing approach possible.