The 5 Best Digital Marketing Efforts for Starting a New Business!

Posted June 19, 2019

Marketing has undergone tremendous changes over the decades and at a rapid pace. Some marketers even believe that marketing has transformed over the past two years compared to the previous 50 years. It has become a trend for most business startups to adopt digital marketing. However, not all the accessories which digital marketers have in their arsenals are equally useful. Some specific digital advertising strategies will guarantee your return on investment.

Do you know which digital advertising effect which you should adapt to boost the growth of your startup?

Below are some top five digital advertising strategies for your startup. They will give you a clear picture of the profitable digital marketing strategies out there.

Video marketing

A video is a powerful tool in the world, especially when it comes to marketing. It bears the potential to reach customers quickly and more effectively. This forms part of a critical aspect of your digital advertising campaign, which shows human emotions and tells a story. It is part of the evolving content marketing, which plays a role in strategizing the increase of brand awareness while helping to target and acquiring new customers.

Most startups who adopted video marketing in 2018 realized an increase in success compared to 2017. The strategy involves the use of videos into sale processes, which offers customers with a demand experience in addition to self-service. It reduces the workload of salespeople in passing information to customers at the appropriate time. Video marketing has benefited from the current trend of live-streaming, leading to its fast adoption by fast-growing firms.

Landing Page Creation

Landing pages are an integral part of your online business. You cannot just put out a blog weekly while hoping to capture new markets. Landing pages are a unique option when it comes to effectively collecting email addresses, which are crucial for email marketing. Landing pages can also be used for increased sales pages altogether. They capture lead gen from different email campaigns.

They are also used towards the end of the funnel, and just a small change in the conversion rate can lead to a significant impact on your profit over time. Generally, landing pages have a higher conversion rate compared to other generic age or blog post. The conversion rate measured on landing pages also differs significantly.

Search Engine Optimization (SEO)

SEO refers to a collection of tools and best practices which help your website rank higher in search engine results. SEO results in driving more traffic to your site, and this potentially results in business. Even though SEO involves adding keywords to your website for search engines to find, SEO in 2019 is far more complex, consisting of a much broader scope of considerations. Currently, SEO is a full-time occupation for small startups, and many are turning to website design and digital advertising experts like Simplemachine for support.

Here are critical points for consideration when working your SEO strategy:

Discover the target market. SEO currently is not only about getting much traffic but instead attracting high-value visitors who are interested in your business. You should be more focused on demographics like traffic location, their interests, age bracket, gender, and how well they convert in your niche. Google Analytics is a valuable asset that will give you all the information you need to evaluate visitor demographics.
Target market uses mobile devices for searches. The online mobile market has expanded over the years, which have overtaken desktop. It is critical that when optimizing your website for mobile browsers which rank well in the search engine results pages.
Optimizing for other search engines. Apart from the Google search engine, there are other alternative sites for search, including Microsoft’s Bing. This improves your social media engagement while also adding meta tags to boost your rank on the search engine.
Audience. The changes experienced by user’s habits are subtle but eventually focus on keywords which land you more traffic while focusing on translating to conversions, profits, and revenues.

Lead generation

The audience in this generation doesn’t want just to by their attention but earn it. Any lead generation process must be individually tuned to meet a given market’s needs. The first steps towards this evolution are creating exciting content and using the content to convert the visitors into leads.

The 4 L’s of Lead Generation Strategy

Lead Capture

Almost half of your visitors never return to your site when you don’t adequately capture information from them. A working email address is a good indicator which you can ask for. However, most visitors are unwilling to give up their personal information. This leads to call-to-action buttons such as ‘sign up here.’ Most customers assume that this is spam, especially if they find such links in their inboxes.

Lead magnets

The life cycle of a client needs optimizing of the process for converting visitors to leads. There exists a gap between traffic generation and lead generation, which results in single-time visitors who turn down attempts to capture their information.
Some examples of lead magnets include:

Free trial
Training video series
Webinars
White papers
eBooks

Landing pages conversion techniques

These are pages which one lands later clicking on an advertisement or other related digital advertising elements. Landing pages occur separate from the firm’s website and are used generally as a tool for a single marketing campaign.

Lead scoring

This is a component of marketing automation software, which helps in prioritizing your leads based on their levels of engagement with your marketing content while helping you to discover who is ready to buy. It also helps you in identifying their interests. It is used to quantify interactions which prospects have with the content through assigning points for different kinds of engagement.

AdWords Campaigns

AdWords helps in enhancing your viewership by customers to the business while helping it to grow with an online presence through a systematic direction and strategy. This is through searchable web pages, which makes your business stays ahead of the competition as it appears as a top search in specific keywords.

The concept behind using AdWords is to develop high quality, web page, SEO-friendly, and ad extensions. It also enables online advertising to display ads by sites the users once visited through AdWords marketing.

AdWords has been utilized in the market for over daces, and businesses use it in growing a stronger online presence. It also leads to driving revenue through search engines such as Google at an affordable price.

It uses a system which the search engines such as Google prioritizes high quality and relevant ads by positioning the ads at higher ranks on the search engine pages at affordable prices. This is unlike past programs under Google that only used advertising structures that favored the highest bidder with little or no regard of what the target audience is interested in.

Advertisers should have better landing pages so that they can convert their leads better and get the best bang for their marketing buck. It caters for the needs of the customer by reflecting on how particular each keyword is in the results.

In case you are wondering where to find quality web design and SEO services for your business, feel free to contact Simplemachine.