The Keys to Effective Website Promotion
These days, website optimization had better be the first thing a prospective business thinks about when drawing up the details of its marketing program. Why? Because of the potential of a very high return on investment, as well as the relatively low barriers to entry.
SEO optimization tips have changed quite a bit since the early 2000s; and it is important to stay up-to-speed with both the current trends, as well as the techniques that have withstood the test of time. With that said, consider the following seo optimization tips to catapult your business to the forefront of your industry.
Local Search Signals Are Growing in Importance
This was made clear by Google’s chief SEO guy, Matt Cutts, in an announcement some time back. AS such, you should account for all the search signals tied to making your website visible in your geographical area.
First off, this means putting your company name and address in your Google Plus profile, Facebook profile and anywhere else you can think of. Once you become familiar with backlinking, approach other businesses within your community for mutual benefit. In your own onsite blog posts, make reference to local events and tie them into your message.
Use Social Media
This is one of the most sage of the seo optimization tips to come. You see it everywhere: people pulling out their mobile devices to check their Facebook status, or to send out a tweet on Twitter. Social media is the primary means of communication between social networks, and you should be intermingling with it as much as feasible.
Create a Facebook page and be sure to interact regularly with your growing stable of prospective clients. Don’t shy away from getting ideas from how big, successful brands generate and sustain interest, and then putting your own unique spin on the content you deliver to your audience.
The beauty of using social media is two-fold: you get direct views and shareable content from visitors, and the search engines value the backlinks that develop organically as members of your social network share your content throughout the web.
Investigate other big social sites, as well; such as Twitter, LinkedIn,StumbleUpon and Digg. You’ll find out how best to leverage your services and products as you learn more about each site.
Are You Using Yelp?
If your business has a physical address, then there’s little reason not to use Yelp. The reviews that come from there are trusted by the Web, and reflect how you conduct business and interact with customers. When combined with your other online efforts, it can build an excellent picture of your business practices, and help people resonate even more with what you have to offer.
Pay Attention to On-page Optimization
The world of meta-tags, headers and style sheets can seem a bit technical to the newcomer, but it is as important as all the off-page seo optimization tips mentioned above. Make sure your title tags contain the major keywords of your business and that any scripts you use are readable by the search engines (avoid too much Adobe Flash, for example). Pay attention to the description of your business that shows up in the search engines; you want people to know right away what you’re all about – so they don’t click away to a more descriptive search result.
Although SEO has some basic principles, it is a very competitive sphere and can get quite involved. To make sure you’re starting out on the right track, contact our experts at Simple Machine Designs today for a free consultation on seo optimization tips to use.