You’ve spent hours on your website. You update it weekly. You’re blogging. You’re posting on social media… You’re proud of your business and want your website to reflect that… but why aren’t you getting the results you want? Maybe it’s time to rethink your website design.
If your website is pertinent to the success of your business – and there is hardly a business that it isn’t – you need to focus on your website design. The appearance of your website is often your first impression to potential customers. If you’re not getting the results you want, think about how you can improve those results by simply changing the appearance or structure of your website.
Here are the top 5 reasons you should rethink your website design:
1. Your website traffic is low.
The numbers don’t lie. You aren’t getting the traffic you want. This could be because of poor website design. Have you optimized your website to appear higher in search engines? Are you advertising? Have you reviewed your content? These are things to think about if your website isn’t generating new visitors on a daily basis.
2. Your customers can’t find you.
You may have heard it before: “I Googled you but didn’t see your website…” This also relates to low website traffic. If your customers type your business name into their favorite search engine – you should do everything you can to make sure your website appears at least on the first page of results, but even better – why shouldn’t you be number one?
3. You aren’t hitting sales goals.
Again, numbers don’t lie. Even if you’re getting several unique visitors to your website, are these visitors staying to learn more? Are they engaging with your content? Are they contacting you for services? Check out your analytics and see which posts or pages are getting the most views. If you’re not directing potential customers to purchase your services, you need to work this into your website design.
4. Your website is too complicated.
One reason your visitors may not turn into leads is because they don’t know where to start. Do you have too many images, confusing links, or hard-to-find contact pages? Try keeping things simple with your website design.
5. Your website is boring.
On the other hand, you could be boring your customers to death. Does your site lack engaging content? Images? Are you not connecting with customers on a personal level? If things seem a little bland, try spicing up your website design with color, images, videos or stories. If you entertain your website visitors, they will more likely stay to buy.
If you’re guilty of any of these website fails, it’s time to rethink your goals and resolve your issues. Identify the main problem with your website design. If you’re lacking engaging content that attracts visitors and keeps them on your website, perhaps work on blog design. If you’re getting feedback that your customers “can’t find anything” and seem confused, maybe revamp your site with a simple design.
Whatever the reason your website is failing, chances are it’s related to design. If you haven’t identified your issues because you’re still not convinced you need a website, read this post that will convince you otherwise. Websites are crucial to the success of a modern business, and your website design is crucial to converting first-time visitors into long-term customers.
To learn how Simplemachine can improve your website design, contact us today!