Simplemachine stands by the benefits offered by WooCommerce over DIY ecommerce builders like Squarespace or Shopify. If you’re unfamiliar with either, or are just discovering WooCommerce, it’s important to know the difference and why taking advantage of the best eCommerce platform for your situation is beneficial.
What is WooCommerce?
Similar to Shopify, WooCommerce allows you to showcase an eCommerce digital storefront through your website. This way, customers can visit your store through your website, and not some external source that’s not actually hosted and protected on your website. The benefit of WooCommerce allows you to have complete control over your online store, without being dictated by what your service provider will limit your access to or control over. With WooCommerce, the sky is really the limit and your store can look, function and feature everything and anything you need for it to accomplish.
Want to know what else is great about WooCommerce? It’s a part of WordPress so not only will you receive a ton of support from its network of developers, WooCommerce also speaks directly with search engines like Google, Yahoo, and Bing, allowing you to access and implement everything that is necessary to build and optimize your products, images, pages, and website as a whole. Shoppers who visit the website can search for products and find direct links to your products within the site, making it a wonderful and easy user experience.
Major Benefits Over Shopify
There are a number of available platforms for listing and selling your merchandise online. Beyond your custom eCommerce website that a company like Simplemachine provides, Shopify® has long stood as one of the most popular options. But it does have its limitations. Shopify is a host eCommerce platform. This means Shopify controls and hosts everything you upload. While you do have flexibility within the platform, you are somewhat limited in the overall scope of changes you can make to the storefront.
WooCommerce is self-hosted. This allows you to freely change just about everything within the store, from visuals to the overall appearance of the site. Combine this with the management services of SimpleMachine and you have far greater control over everything going on with the eCommerce storefront.
One of the main reasons businesses turn to Shopify is because it is beginner-friendly. The hosted feature makes it easier to hit the ground running. When you use a service provider like Simplemachine, you don’t have this problem. Everything is set up for you, so you can bypass the learning curve issue.
Marketshare is an important stat to consider when looking for the best eCommerce platform. Despite the popularity of Shopify, it only has a seven percent market share for all internet storefronts. WooCommerce has 40% of the market. This increases your product exposure dramatically.
By taking advantage of a service provider such as Simplemachine, you’ll have your eCommerce site up and running, and the self-hosted features give greater control.