How to Run an Arkansas Based Blog
One of the great things about the internet is you can reach people from all over the globe. Whether you have insights on a topic someone is interested in, or people just love to follow your exploits, the internet truly opens you up to the rest of the world. While there is nothing wrong with bringing in visitors to your blog from many locations (after all, if you monetize your blog, every visitors helps), if you run a blog for a business located in Arkansas, chances are you want to target local internet users. How exactly do you do something like this? By following these basic steps, you should be able to improve exposure to your target region.
Include Your Company Address
You don’t need to include your company address within the text of the blog; instead, place it as a footer on the page. When Google and other search engines crawl your page, this information will go into sourcing search results. This way, if someone from your general area is looking for results targeted to Arkansas, your blog will be more likely to appear.
Sharing your blog is important for gaining exposure. There are local directories you can connect your website with to boost the amount of attention your site receives from internet users in AR. Some directories to consider are SuperPages, YellowPages, and Yelp. You should also head over to Moz Local to see the different ways your business can connect with others in Northwest AR and the surrounding area. Adding your business here helps optimize your entire website, not just the blog.
Word of mouth is one of the best ways to expand your local outreach. Customers can review your services online, and others will instantly see this information. When a review is left under your company’s profile on a service such as Yelp, it helps improve your visibility to others looking for similar services (another reason you need to use local directories). This will help draw local traffic to your website and more attention to the blog as well. However, you shouldn’t make up your own reviews (if this is caught you may be flagged, kicked off, or penalized by the rating service). Cultivating good customer relations and offering the highest quality customer service in Arkansas is important.
Do you have a physical business somewhere in Arkansas? If so, offer a Google Map on your page. Google loves it when you interact with any of its services. Offering a map to your storefront on the “About Us” or “Contact Us” page of your website can boost internet traffic and search engine optimization.
Placing custom badges on your website informs visitors that you interact with particular location-based marketing services. This way, visitors immediately identify the professionalism of your website. You can even place this information in your storefront. Doing so should help boost some local traffic to your website.
When it comes to boosting your local exposure in Arkansas, these are just a few basic tips to follow. For more in-depth SEO and content marketing, you need to turn to the pros at Simplemachine. Whether you have a question about web design or want to boost your company’s reach to new levels, give us a call for a free consultation.