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How Can WordPress Help Grow Your Small Business?

Creating an online presence is key to the growth of any business today. Now, more than ever, people look towards the internet for almost any business. In fact, if you don’t have a solid digital presence, you’ll likely end up losing out on a lot of business.

However, setting up a website can sometimes be challenging. Depending on your business type and niche requirements, setting up a traditional website on your own could take forever. As a small and growing company, you may not have the money or resources to create and manage a website from scratch.

Fortunately, there are agencies out there to help you create a website, solidify your online presence, and attract more customers and clients from the digital space. Simplemachine is a web design agency using WordPress to create and customize your website.

Chances are you’ve already heard about WordPress, but, in case you haven’t, here’s everything you need to know about the platform and how it can revolutionize your small business.

What is WordPress?

WordPress is the most popular content management system available today, and it currently powers about 38% of all websites on the internet. Businesses big and small rely on WordPress to create, manage, and scale all types of websites.

The platform is open-source and free, meaning anyone can use it to create personal blogs, online stores, and business platforms. WordPress also contains an expansive variety of plugins, themes, and support catering to your every need and business requirements.

How can WordPress benefit your growing business?

Some of the advantages of using WordPress are evident from the information above. Rarely can you find a free platform that gives you everything your business needs with such ease. However, there’s more the platform has to offer for your small business.

Here are different ways using WordPress will benefit your business;

WordPress has a user-friendly interface

One reason why WordPress has become so popular is because of its user-friendly interface. The settings and menus are easy to understand, and even with limited knowledge of how things work, you can comfortably navigate the platform. Simplemachine will create tutorial videos that you can keep on hand to make edits when needed!

Simplemachine will also implement a visual editor on the new WordPress website, meaning you can see how what you’re doing impacts the page in real-time when making edits.

WordPress integrates Google Analytics

Google Analytics is a powerful tool that helps you track different data relating to your website and how your potential and existing clients receive the information. However, many people shy from using Google Analytics, thinking it’s too complex.

With WordPress, you can easily integrate Google Analytics and learn more about your users and results. You don’t need any technical knowledge to install or use the data tracking tool.

WordPress is SEO friendly

With countless other companies competing for the same customer base, the winner is the company that can easily reach the customer. This is where Search Engine Optimization (SEO) comes it. SEO helps you to improve your visibility on search engine platforms like Google.

WordPress is an SEO-friendly platform, and it contains countless settings and features to boost brand visibility. These features and settings include easy metadata handling, attractive permalinks, mobile-friendliness and compatibility, image optimization, and many more.

Ultimately, WordPress is a great resource that’s easy to use, effective and results-oriented. You can comfortably use this platform whether you’re a novice or skilled professional.

Do you need help creating the perfect web page and customizing your content to reach your target audience? simplemachinedesigns.com can help you improve your digital presence and grow your small business into a thriving venture. Contact us today for all your web development needs and watch your website grow.


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