4 Ways to Rank Higher on Google for the Dallas Area | Simplemachine
Do you have a local business in Dallas? If so, do you know how important it is to spread the word of the company and to connect with local customers? In many cases, customers will first learn about the products and services you have to offer through search engines like Google. When potential customers turn to search engines they will almost always select the first link provided. This means your entire ability to land into a customer may come down whether you’re at the top of a Google search result or not. Subtle changes in how your website appears and functions can be all the difference between whether or not you land into the new customers. Here are four ways to rank higher on Google within the Dallas area.
Localized Search Engine Optimization
One of the most important tips you need to take is how to inform Google of your location. While generally performing well on search engine results is important, it’s far better for you to outperform your Dallas area competition and not businesses located in Los Angeles or Seattle. That’s why you need to take advantage of localized SEO.
There are a few ways you can inform Google of your location. First, you need to include your business address on every page. Adding this into the footer of the website is easier because it’s always there, no matter what page someone is on. It also informs Google of your business location regardless of the page it crawls.
If you want to reference Dallas and the surrounding communities you service within the text of your pages, it is important to make this fit organically so it doesn’t come off as keyword stuffing. For you to do this you should be good to go and it will help Google.
On the “Contact Us” page (or even the “About Us” page) it is a good idea to have a Google Map addition to show visitors where your business is. Google likes when you take advantage of Google-specific services, so adding Google Maps into your page will indicate your business is located in Dallas and it may give you an additional bump on search engines.
Claim Your Business on Google
Google will know about your business without you ever claiming it. However, there are other features it will want to attribute to your business and the only way you can do this is if you claim the business. Google Reviews will point consumer reviews toward your page (and it helps with other review services like Yelp). By claiming your business on Google you’re again playing in the Google sandbox, which helps boost localized search engine optimization.
Tag Your Images
Using any kind of media on your website is a good idea. It breaks up the text and visitors are more likely to interact with a page that has pictures and videos on it instead of just text. When using images it is important for you to tag your images and include descriptions. You should even save the image file with keywords in it. This way, when someone searches for a product or service through the image method on Google your pictures will come up. It’s an added way to boost local search engine results without changing much of your website.
Slash Load Time
The faster your website loads the better off you are in a number of ways. For starters, Google likes a fast loading website. There’s a reason why the Google main page is nothing but a white backdrop and a search bar. This is so there is nothing to slow down the page (it’s one of the fastest loading websites on the Internet). Since Google puts a premium on speed, it wants your website to load quickly (as do your visitors). So the faster your website is the better off you are. There are a number of ways you can go about boosting the speed of your website. For starters, you can properly format your images, remove unnecessary background coding and go to a white background. All of this helps improve load time and cut bounce rate.
By following these four methods you’ll likely see an improvement in your search engine results. Even climbing just one or two spots can result in a drastic increase in the number of website visitors from Google you receive. However, if you want to take it to the next level and set your sites on the number one ranking you may need some additional professional help. In these instances, Simplemachine is here to help. For further insights into the search engine optimization process and how you can outperform your Dallas competition, all you need to do is pick up your phone and give the team at Simplemachine a call.