10 Ways To Optimize Your Website & Drive More Sales | Simplemachine
There are two main ways an e-commerce website can drive traffic. The first one is free website traffic that does not translate to sales. The second is quality traffic that not only increases your ranking on search engine result pages but also increases sales. Working with a professional website optimization company ensures that your website gets quality traffic.
When you provide customers with the information they need, they are bound to visit your website. Make sure you anticipate customers’ needs and exceed their expectations. Read on to find out ways you can use to optimize your e-commerce website and increase sales:
1. Paid Advertising
Paid advertising is the most obvious way e-commerce websites can boost sales. Display and social media advertising are excellent ways to capture the attention of your target audience. You need to ensure your paid advertising strategies fit in with your business’ overall objective.
Make sure you don’t attract traffic that does not translate into sales. Getting your business in front of your target audience should encourage them to purchase your products. Use your paid advertising strategy to target high commercial keywords, which give you a competitive edge. Working with an expert website optimization company ensures you’re aware of the pros and cons of paid advertising before you roll out your strategies. Being in the know lets you get the most out of your marketing strategies.
2. Leverage Social Media
Every online business owner can reap great benefits by marketing on social media platforms. This is a cost-effective strategy since the audience is already in place. The only thing left to do is to target prospective customers.
When you update your social media pages with quality content, you draw attention to your online businesses. You’ll need to fully understand how each social media platform operates for you to get the most out of your strategies. Marketing on Twitter, for instance, requires you to update short and precise content with ideal links.
Another thing to note about social media marketing is that you need to be active. A solid online presence ensures that customers have you in mind each time they need the products you offer.
3. Content Marketing
Content is king, and for every marketing strategy you implement, you’ll need content to facilitate advertising and promotion. An important part of the content that people tend to forget is the headline. Headlines are the first things that people read when they decide to go through an article. Use irresistible headlines that entice people to read your articles.
If you write unique content, but your headline is stale, some people might opt out of reading it. Conversely, your headline should match the quality of the entire article. Your credibility takes a beating when you have attractive headlines, but the write-up is substandard.
4. Invest in On-Page SEO
One of the best practices for increasing sales is optimizing your website for search engines. After all, it’s search engines that rank your content, and customer-brand interactions begin with search engines. You need practical on-page SEO strategies that bring more organic traffic to your websites.
Begin with using title tags that incorporate your target keywords. The closer the keywords are to the beginning of your articles, the higher your articles will rank on SERP. You can also use video and images for article illustration. Use the right size images to give Google algorithms an easy time scanning your site.
Lastly, ensure your website is mobile-first so Google and other search engines prioritize your site. Mobile-first websites also allow prospective customers to access your site using mobile devices.
5. Optimize Your Content with Relevant Keywords
Using competitive keywords lets customers access your website using certain search queries. Remember to naturally incorporate keywords in your content so it doesn’t sound promotional. The aim of marketing and website optimization is selling your product without stuffing it down customers’ throats.
Aside from popular keywords, you also need to incorporate long-tail keywords. These are excellent for when a customer is looking for something specific. Long-tail keywords drive qualified leads to your website because these people know what they want. Leaving your website marketing to expert website optimization company ensures that all bases are covered when it comes to using relevant keywords.
6. Invite Guest Bloggers
Inviting guest bloggers is an excellent way to penetrate new segments in the market. This is a two-way street that benefits both parties involved. You can also be a guest blogger on another website and advertise your products to their audience. Ensure you choose an e-commerce business that offers complementary products and services.
Guest blogging brings new website visitors who you can convert to buying customers. Having a trusted website optimization company to work with on this strategy ensures you choose appropriate websites to partner with.
7. Leverage Internal Links
This is an excellent way to make sure that customers spend more time on your website. Make a habit of internally linking with each article you post on the website. The longer a prospective customer spends on your e-commerce site, the more likely they are to make a purchase.
Google algorithms use your internal link structure to scan your website. Appropriate internal linking also boosts your ranking on SERP — not to mention the enhanced experience customers will get when they go through your website.
8. Invest in Email Marketing
Even though this is a more traditional strategy than the methods already mentioned, it’s still very effective. Many e-commerce businesses forget about email marketing, yet it has the potential to earn more customers. This is a powerful tool that significantly impacts your website traffic.
Work with a professional website optimization company to find out the best way to implement email marketing strategies. Ensure your email subscribers don’t feel like they’re being bombarded by irrelevant emails each time they turn on their mobile data.
9. Build and Maintain a Responsive Website
Website visitors expect your site to load in less than three seconds. If it takes longer, they’re likely to hit the back button and take their business elsewhere. Building and maintaining a responsive website allows you to get more site visitors. The more site visitors you have, the higher your chances are to make sales because the responsive design minimizes the bouncing rate.
You also need to work on the website design to so visitors have an easy time navigating. You need a professional website optimization company to work on technically optimizing the website. Videos and images should have appropriate descriptions so that search engines know why they’ve been incorporated.
10. Keep Up With Your Competition
The aim of keeping up with your competition is not so you can do what they’re doing but so you can learn what you need to do to stay ahead. Finding out the strategies your competition is implementing ensures you’re not left behind by new trends. Being in the know puts you at an advantage because you can only effectively compete with something you fully understand.
Every e-commerce business owner’s marketing efforts are geared toward increasing sales. Optimizing your business website allows you to increase traffic and boost customer conversions. You need to invest in marketing strategies that drive more website visitors. Contact Simplemachine today for the professional, experienced help you need to optimize your website and drive sales.